Customer stories

Product Business Settings

SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods industries and is widely used by Enterprise, Large Enterprise, and Mid Market.

Integrations

Website Builder
Team Collaboration

SAP Customer Experience Product Overview

SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.

How satisfied the customers are with SAP Customer Experience use-cases

Reviews

"Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible." - Sharif Aly
"Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities." - Lisa Hamma

SAP Customer Experience Customer Insights, Testimonials and Case Studies

Why is SAP Customer Experience the best choice for Engagement Management?

How does SAP Customer Experience address your Sales Document Management Challenges?

What Are the key features of SAP Customer Experience for Helpdesk Management?

What makes SAP Customer Experience ideal for Relationship Management?

How does SAP Customer Experience address your Contact List Management Challenges?

What is SAP Customer Experience?

SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.

SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.

What is SAP Customer Experience used for?

SAP Customer Experience is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Helpdesk Management .

What are the top features of SAP Customer Experience?

Personalization, Ticketing and Recording are some of the top features of SAP Customer Experience.

Who uses SAP Customer Experience?

SAP Customer Experience is used by Computer Software, Information Technology And Services and Consumer Goods among other industries.

What are SAP Customer Experience alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and TeamGram are popular alternatives for SAP Customer Experience.

Where is SAP Customer Experience located?

SAP Customer Experience is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc
Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG
Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd
SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc
Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG
Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd
SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
 

How can APAC channel partners capitalize on the upcoming SAP ECC deadline?

The article discusses how APAC channel partners can leverage the upcoming SAP ECC end-of-maintenance deadline to redirect customers towards extending existing ERP systems while investing in AI and tr...ansformation projects. With many enterprises hesitant to migrate to SAP Cloud ERP due to high costs and unclear value, partners like Rimini Street offer alternatives to optimize ERP support and fund innovation. Examples include Sunway Group and Pacific Textiles, who have chosen to enhance their IT strategies independently.

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Optimum selected as Japanese brewer Asahi's training partner for SAP S/4HANA ...

Optimum has been chosen by Asahi Europe & International as the ERP training partner for its SAP S/4HANA transformation initiative, Project Odyssey. This program aims to transition AEI from SAP ECC 6 ...to SAP S/4HANA across ten countries by 2028, enhancing core business processes. Optimum will provide comprehensive training to support user readiness and long-term success.

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Lwart expands Rimini Street support to SAP & VMware

Lwart Environmental Solutions has expanded its use of Rimini Street's third-party support to include both SAP and VMware systems. This move aims to enhance control over licensing and upgrade schedule...s, reduce costs, and improve system stability. Lwart's SAP and VMware platforms are crucial to its operations, supporting 1,100 users, including 540 truck drivers. The expanded support allows Lwart to focus on process modernization and innovation.

Read on →

NV Bekaert SA - Manufacturing - Very Large

NV Bekaert SA, a global leader in steel wire transformation and coating, partnered with SAP gold partner Flexso NV to enhance HR processes by leveraging embedded AI capabilities in SAP SuccessFactors.... The project enabled rapid deployment of AI features, allowing Bekaert to improve HR efficiency and performance management. Employees quickly adopted the new tools, using AI to analyze reports, generate insights, and streamline goal creation, supporting Bekaert's strategy for sustainable growth and innovation.

Read on →

SNP Group - Professional Services - Large

SNP Group, a global software consulting company with over 1,500 employees, modernized its HR landscape by implementing SAP SuccessFactors HCM and leveraging SAP Preferred Success services. The initia...tive aimed to improve efficiency, support a mobile workforce, and provide intuitive HR tools. Key outcomes included 100% on-time go-live, 70% automation of manual HR workflows, and a 24-hour average response time for critical issues. The collaboration with SAP and implementation partner scdsoft AG enabled SNP to overcome technical challenges, ensure business continuity, and lay the groundwork for future innovation, including AI and automation in HR processes.

Read on →

Philips - Health, Wellness And Fitness - Very Large

Philips, a global leader in healthcare technology, sought to improve its talent strategy by gaining better visibility and control over its entire workforce, including employees, contingent labor, and... service providers. By implementing SAP Fieldglass Contingent Workforce Management, Philips achieved 97% visibility into its external workforce and now manages €500 million in yearly contingent worker spend. The solution enabled Philips to make more informed decisions, optimize costs, and efficiently manage its workforce across 25 countries. The company is expanding the program to include services procurement, further supporting its business growth and transformation.

Read on →

New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.

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Peers used SAP Customer Experience for engagement management and sales document management

SAP Customer Experience Competitors

SAP Customer Experience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (32)
Analytics

4.89/5 ★

Read Reviews (199)
Custom Reports

4.00/5 ★

Read Reviews (436)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (32)
Analytics

4.89/5 ★

Read Reviews (199)
Custom Reports

4.00/5 ★

Read Reviews (436)

SAP Customer Experience Integrations

SAP Customer Experience integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.11/5 ★

Read Reviews (154)
Data Import

3.86/5 ★

Read Reviews (418)

MongoDB

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for SAP Customer Experience

OneDesk

4.06 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for SAP Customer Experience

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Experience

SAP SE News

Awards
 

SAP Recognized as a Six-Time Leader in the 2026 Gartner Magic Quadrant for Integration Platform as a Service

SAP has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Integration Platform as a Service (iPaaS) for the sixth consecutive year. This recognition highlights SAP's investment in a scalable, AI-ready integration platform, SAP Integration Suite, which supports complex hybrid and multicloud environments. The suite enhances operational efficiency and compliance for organizations like Gebr. Heinemann, Shimano Europe, and Siemens AG.

Read more →
Partnership
 

SAP Launches Sovereign Cloud in France in Partnership with Bleu

SAP has launched its Sovereign Cloud in France through a strategic partnership with Bleu, enabling organizations to run critical workloads in a sovereign cloud environment. This initiative addresses France's regulatory and security requirements, supporting public sector and regulated industries. The collaboration aims to strengthen digital resilience and expand the European sovereign cloud ecosystem.

Read more →
Partnership
 

Movemedical Achieves SAP Partner Certification to Accelerate Digital Transformation ...

Movemedical has achieved SAP Partner Certification, enhancing its integration with SAP systems like S/4HANA and ECC. This certification strengthens Movemedical's role in automating field inventory management for medical device manufacturers, improving data accuracy and operational efficiency. The partnership enables real-time inventory visibility and workflow automation, supporting digital transformation in the medical device supply chain.

Read more →
Partnership
 

Engine Brings Expanded Hotel Selection and Expense Integration to SAP Concur

Engine has integrated its business travel platform with SAP Concur, expanding hotel options for Concur Travel users and enabling automatic e-receipt integration for Engine customers using Concur Expense. This collaboration enhances travel and expense management for users by offering access to over 900,000 global hotel properties.

Read more →

SAP SE Profile

Company Name

SAP SE

Company Website

https://www.sap.com/index.html

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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