SAP Customer Experience Overview
SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.
Use Cases
Customers recommend Engagement Management, Sales Document Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAP Customer Experience.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Experience.
SAP Customer Experience Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Experience works with different mediums / channels such as Phone Calls. and Channel Partners.
SAP Customer Experience's features include Personalization, Ticketing, Recording, etc. and SAP Customer Experience support capabilities include AI Powered, Email Support, Phone Support, etc. also SAP Customer Experience analytics capabilities include Analytics, and Custom Reports.
Reviews
"SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions." - Alesi Wei
SAP Customer Experience, Less Annoying CRM, Teamgate CRM, ClickUp, TeamGram, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Experience
Top Industries
- Computer Software
- Information Technology and Services
- Consumer Goods
Popular in
- Enterprise
- Large Enterprise
- Mid Market
SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Mid Market.
Comprehensive Insights on SAP Customer Experience Use Cases
Why is SAP Customer Experience the best choice for Engagement Management?
How can SAP Customer Experience optimize your Sales Document Management Workflow?
What benefits does SAP Customer Experience offer for Helpdesk Management?
How can SAP Customer Experience optimize your Relationship Management Workflow?
What Are the key features of SAP Customer Experience for Contact List Management?
73+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei |
|
Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly |
|
SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night. Testimonial By Dirk Muehlhaeuser |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Alesi Wei Vice President, COO Realcan Pharmaceutical Group Co. Ltd |
SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei |
|
Sharif Aly Director, Global Transformation Insight Enterprises Inc |
Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly |
|
Dirk Muehlhaeuser Head of Retail IT ValoraGroup |
SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night. Testimonial By Dirk Muehlhaeuser |
Case Studies
CASE STUDY ALDO
CASE STUDY Team Liquid
CASE STUDY FC Bayern
CASE STUDY Rheem Australia
CASE STUDY Delta Air Lines
CASE STUDY FC Bayern
Video
New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.
Frequently Asked Questions(FAQ)
for SAP Customer Experience
What is SAP Customer Experience?
SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.
SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.
What is SAP Customer Experience used for?
What are the top features of SAP Customer Experience?
Who uses SAP Customer Experience?
What are SAP Customer Experience alternatives?
Where is SAP Customer Experience located?
Peers used SAP Customer Experience for engagement management and sales document management
SAP Customer Experience Competitors
SAP Customer Experience Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (32) |
| Analytics | Read Reviews (199) |
| Custom Reports | Read Reviews (436) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (32) |
| Analytics | Read Reviews (199) |
| Custom Reports | Read Reviews (436) |
SAP Customer Experience Integrations
SAP Customer Experience integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Experience
Software Failure Risk Guidance
?for SAP Customer Experience
Overall Risk Meter
Top Failure Risks for SAP Customer Experience
SAP SE News
NSW expands SAP ERP consolidation to 100-plus agencies - InnovationAus.com
The New South Wales government is expanding its SAP ERP consolidation project to include over 100 agencies. This large-scale rollout aims to unify financial and HR systems across the public sector, driving operational efficiency and standardization. SAPs enterprise resource planning technology will support improved data integration and streamlined processes for NSW government agencies.
SAP Taulia partners with PayMate for improved business payments - The Paypers
SAP Taulia formed a partnership with PayMate to enhance business payment solutions in EMEA and APAC. The integration enables suppliers on SAP Taulias platform to receive virtual card payments directly into their bank accounts. Businesses gain access to expanded payment options, including digital cards and bank transfers, supporting cross-border and local transactions while optimizing working capital and supplier payments.
Alibaba, SAP expand cloud AI with implications for B2B ecommerce - Digital Commerce 360
SAP and Alibaba Group have expanded their strategic partnership to deliver AI-powered cloud solutions for enterprise customers in China and global markets. The collaboration integrates SAPs business applications and Alibaba Clouds AI infrastructure, enabling advanced automation, analytics, and B2B ecommerce innovation. The partnership aims to accelerate digital transformation for manufacturers, retailers, and supply chain operators, leveraging generative AI and cloud-native technologies to drive operational efficiency and new business models.[1](https://news.sap.com/2025/05/sap-alibaba-group-partner-accelerate-cloud-transformation/?utm_source=openai)[2](https://www.alibabagroup.com/en-US/document-1864187396271112192?utm_source=openai)[3](https://www.alibabacloud.com/blog/alibaba-and-sap-expand-strategic-partnership-to-bring-ai-powered-enterprise-solutions-to-china-and-global-markets_602284?utm_source=openai)
SAP and QUT Strengthen Partnership to Drive Business Process Innovation
SAP and Queensland University of Technology (QUT) have expanded their partnership to advance business process innovation. The collaboration will drive joint research and educational initiatives, focusing on business transformation management and business process intelligence. SAP's strategic advisor, Julian Lebherz, was named QUT Industry Fellow, strengthening industry-academic ties and supporting skills development for digital transformation.
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