SAP Marketing Cloud Overview
SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.
Use Cases
Customers recommend Customer Communication Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using SAP Marketing Cloud.
Business Priorities
Run Personalized And Segmented Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP Marketing Cloud.
SAP Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. Website etc.
SAP Marketing Cloud's features include Landing Page, Personalization, Feedback Surveys, etc. and SAP Marketing Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAP Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster." - Katrin Strohmann
SAP Marketing Cloud, Yespo Оmnichannel CDP, EasySender, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Marketing Cloud
Top Industries
- Hospital & Health Care
- Education
- Transportation/Trucking/Railroad
Popular in
- Mid Market
- Small Business
- Enterprise
SAP Marketing Cloud is popular in Hospital & Health Care, Education, and Transportation/Trucking/Railroad and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on SAP Marketing Cloud Use Cases
How can SAP Marketing Cloud optimize your Customer Communication Management Workflow?
How can SAP Marketing Cloud optimize your Customer Engagement Workflow?
How does SAP Marketing Cloud facilitate Campaign Management?
What solutions does SAP Marketing Cloud provide for Workflow Management?
54+ more Business Use Cases
9 buyers and buying teams have used Cuspera to assess how well SAP Marketing Cloud solved their Marketing Automation needs. Cuspera uses 2401 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
|
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Katrin Strohmann Global Product Owner Marketing Cloud Bosch Power Tools |
The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. Testimonial By Katrin Strohmann |
|
Marcel Hartlein Global Head Digital Transformation Emmi Group |
With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. Testimonial By Marcel Hartlein |
|
Waldemar Breitling Head of Digital Marketing Ravensburger |
SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our peak season. Testimonial By Waldemar Breitling |
Case Studies
CASE STUDY Delta Air Lines
CASE STUDY Rheem Australia
CASE STUDY FC Bayern
CASE STUDY ALDO
CASE STUDY Team Liquid
CASE STUDY FC Bayern
Video
SAP Marketing Cloud - A roadmap towards Intelligent Marketing
Frequently Asked Questions(FAQ)
for SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a marketing solution that empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales by understanding the marketing performance. It utilizes the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements and empowers marketers to make intelligent decisions with data visualization tools that synthesize data into insights.
It assists to identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents and collaborate across teams and provide transparency into marketing plans, budgets, and performance in real-time. It targets and plans cross-channel engagements accurately to deliver the personalized experiences customers expect and also generates, nurtures, and converts leads into revenue with close collaboration between sales and marketing.
Its features include trusted data management, complete customer profiles with data for gaining deeper insights into customer behaviors and desires, greater transparency and access to marketing information, business intelligence for better decision-making, precise customer targeting, personalized customer interactions and many more.
What is SAP Marketing Cloud used for?
What are the top features of SAP Marketing Cloud?
Who uses SAP Marketing Cloud?
What are SAP Marketing Cloud alternatives?
Where is SAP Marketing Cloud located?
Peers used SAP Marketing Cloud for Customer communication management and Customer engagement
SAP Marketing Cloud Competitors
SAP Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (21) |
| Analytics | Read Reviews (210) |
| Custom Reports | Read Reviews (251) |
SAP Marketing Cloud Integrations
SAP Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Marketing Cloud
Software Failure Risk Guidance
?for SAP Marketing Cloud
Overall Risk Meter
Top Failure Risks for SAP Marketing Cloud
SAP SE News
NSW expands SAP ERP consolidation to 100-plus agencies - InnovationAus.com
The New South Wales government is expanding its SAP ERP consolidation project to include over 100 agencies. This large-scale rollout aims to unify financial and HR systems across the public sector, driving operational efficiency and standardization. SAPs enterprise resource planning technology will support improved data integration and streamlined processes for NSW government agencies.
SAP Taulia partners with PayMate for improved business payments - The Paypers
SAP Taulia formed a partnership with PayMate to enhance business payment solutions in EMEA and APAC. The integration enables suppliers on SAP Taulias platform to receive virtual card payments directly into their bank accounts. Businesses gain access to expanded payment options, including digital cards and bank transfers, supporting cross-border and local transactions while optimizing working capital and supplier payments.
Alibaba, SAP expand cloud AI with implications for B2B ecommerce - Digital Commerce 360
SAP and Alibaba Group have expanded their strategic partnership to deliver AI-powered cloud solutions for enterprise customers in China and global markets. The collaboration integrates SAPs business applications and Alibaba Clouds AI infrastructure, enabling advanced automation, analytics, and B2B ecommerce innovation. The partnership aims to accelerate digital transformation for manufacturers, retailers, and supply chain operators, leveraging generative AI and cloud-native technologies to drive operational efficiency and new business models.[1](https://news.sap.com/2025/05/sap-alibaba-group-partner-accelerate-cloud-transformation/?utm_source=openai)[2](https://www.alibabagroup.com/en-US/document-1864187396271112192?utm_source=openai)[3](https://www.alibabacloud.com/blog/alibaba-and-sap-expand-strategic-partnership-to-bring-ai-powered-enterprise-solutions-to-china-and-global-markets_602284?utm_source=openai)
SAP and QUT Strengthen Partnership to Drive Business Process Innovation
SAP and Queensland University of Technology (QUT) have expanded their partnership to advance business process innovation. The collaboration will drive joint research and educational initiatives, focusing on business transformation management and business process intelligence. SAP's strategic advisor, Julian Lebherz, was named QUT Industry Fellow, strengthening industry-academic ties and supporting skills development for digital transformation.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
How can SAP Marketing Cloud enhance your Social Media Management process?