Smartly.io Overview

Smartly.io offers a unified AI-powered advertising platform designed to enhance the entire advertising cycle. It integrates all aspects of ad creation and management into a single workflow, allowing businesses to achieve better results more quickly. The platform's AI capabilities streamline the process, enabling precise targeting and optimization of ad campaigns across search and social media channels. Smartly.io is recognized for its effectiveness in driving growth and innovation, making it a trusted tool for brands looking to elevate their advertising strategies. This platform is ideal for businesses seeking to improve ad performance and efficiency through advanced automation and data-driven insights.

Use Cases

Customers recommend Advertisement, Campaign Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Smartly.io.

Other use cases:

  • Social Media Management
  • Workflow Management
  • Collaboration
  • Digital Marketing
  • Training & Onboarding
  • Social Media Marketing
  • Creative Agency
See all use cases See less use cases

Business Priorities

Improve Efficiency and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Smartly.io.

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Grow Market Share
  • Launch New Products
  • Improve Internal Communications
  • Improve Brand Engagement
See all business priorities See less business priorities

Smartly.io Use-Cases and Business Priorities: Customer Satisfaction Data

Smartly.io works with different mediums / channels such as Social Media. Facebook. and Video.

Smartly.io's features include Templates, Personalization, Dashboard, etc. and Smartly.io support capabilities include Email Support, Phone Support, Chat Support, etc. also Smartly.io analytics capabilities include Analytics, and Custom Reports.

Reviews

"By using Smartly.io, we are able to align the look and feel of the client's brand assets across different platforms. Streamlining the process between creative production and reporting, the tool enables us to optimise creatives at scale, resulting in... a strong increase in performance of vanHaren's campaigns." - Nikki Gruijters

Peer review evidence (same sources as the product rating summary)

"...Makuake and Septeni wanted to acquire new users and increase sales while conveying more information to users through dynamic ads on Facebook and Instagram...." Case Study Makuake
"...Under Armour EMEA s main goal was to consolidate their marketing campaign structure to save time and effort in managing 13 different European markets...." Case Study Under Armour
"...automation of report, complex optimization rules, punctual A/B test structure, the set up of feed-based campaigns is easy, you don't have to write to the FB support and wait for useless answers anymore because the support helps you out and clear any question, with the image and video template..." Peer review by Giulia R, FBPaid and Display Marketing Manager

Smartly.io, Optmyzr, ROI Hunter, Wordstream, adverity, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Smartly.io streamlines creative to campaign processes on a single platform. Performance is driven efficiently across major channels.

Popular Business Setting

for Smartly.io

Top Industries

  • Retail
  • Internet
  • Apparel & Fashion

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Smartly.io is popular in Retail, Internet, and Apparel & Fashion and is widely used by Mid Market, Enterprise, and Large Enterprise.

Smartly.io Customer wins, Customer success stories, Case studies

What solutions does Smartly.io provide for Campaign Management?

How can Smartly.io optimize your Helpdesk Management Workflow?

What benefits does Smartly.io offer for Social Media Management?

What benefits does Smartly.io offer for Workflow Management?

79 buyers and buying teams have used Cuspera to assess how well Smartly.io solved their Digital Advertising Platform needs. Cuspera uses 2175 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.

CUSTOMERS TESTIMONIALS
Smartly.io testimonial

Nikki Gruijters

Social Advertising Specialist

Greenhouse

By using Smartly.io, we are able to align the look and feel of the client's brand assets across different platforms. Streamlining the process between creative production and reporting, the tool enables us to optimise creatives at scale, resulting in a strong increase in performance of vanHaren's ca...mpaigns.

Testimonial By Nikki Gruijters
Smartly.io testimonial

Jeremy Savary

Traffic Manager

La Redoute

Maintaining the La Redoute brand in everything we do is important, which was difficult when we could only show a standard product image. Thanks to Smartly.io's Image Templates, we can produce brand-friendly creatives that have driven better performance across platforms. Testimonial By Jeremy Savary
Smartly.io testimonial

Victor Roberto Ortíz Flores

Sr. Digital Consultant

Liverpool

We were looking for something that hadn’t been done before by our competitors and that would result in an attractive and fun experience for our customers to boost purchases in our app. With Playable Ads we could reach that goal, but implementing this type of ads from scratch would have required hir...ing extra resources. With the help of Smartly we could test the format quickly and effectively, resulting in improvements in our results vs. other ad formats and pushing us to keep testing creative innovations.

Testimonial By Victor Roberto Ortíz Flores
CUSTOMERS TESTIMONIALS
Smartly.io testimonial

Nikki Gruijters

Social Advertising Specialist

Greenhouse

By using Smartly.io, we are able to align the look and feel of the client's brand assets across different platforms. Streamlining the process between creative production and reporting, the tool enables us to optimise creatives at scale, resulting in a strong increase in performance of vanHaren's ca...mpaigns.

Testimonial By Nikki Gruijters
Smartly.io testimonial

Jeremy Savary

Traffic Manager

La Redoute

Maintaining the La Redoute brand in everything we do is important, which was difficult when we could only show a standard product image. Thanks to Smartly.io's Image Templates, we can produce brand-friendly creatives that have driven better performance across platforms. Testimonial By Jeremy Savary
Smartly.io testimonial

Victor Roberto Ortíz Flores

Sr. Digital Consultant

Liverpool

We were looking for something that hadn’t been done before by our competitors and that would result in an attractive and fun experience for our customers to boost purchases in our app. With Playable Ads we could reach that goal, but implementing this type of ads from scratch would have required hir...ing extra resources. With the help of Smartly we could test the format quickly and effectively, resulting in improvements in our results vs. other ad formats and pushing us to keep testing creative innovations.

Testimonial By Victor Roberto Ortíz Flores
 

KLM Royal Dutch Airlines - Transportation/Trucking/Railroad - Very Large

Amstelveen, Netherlands

Smartly’s Video Templates helped KLM Royal Dutch Airlines boost video ad efficiency. KLM needed to scale personalized video ads for social media but manual creation was not feasible. Smartly automate...d the process, turning still assets into dynamic videos for top destinations. The campaign ran in four test markets and focused on upper-funnel prospecting. KLM saw a clear lift in CTR and upper funnel metrics from adding video to their creative mix.

 

Emma Sleep - Retail - Large

Frankfurt, Germany

Smartly’s Performance+ helped Emma Sleep boost Pinterest campaign results. Performance+ drove 28% of Pinterest revenue in November. Emma Sleep achieved a 10.4 ROAS, beating their usual benchmarks. In... Germany, Performance+ campaigns delivered 25% more revenue than business as usual. Smartly’s automation and creative tools enabled scalable, brand-consistent ads. Emma Sleep was the first to test Performance+ on Pinterest with Smartly.

 

talabat - Consumer Services - Large

Kuwait City, Kuwait

Smartly’s Video Templates helped talabat lower their cost per acquisition by 12% on TikTok. talabat used Smartly to turn static catalog images into video ads, making ad creation faster and easier. Th...e campaign achieved a 42% higher click-through rate and 11% more reach than static ads. talabat could reuse templates from Meta and create new ones for TikTok, saving time. The results led talabat to plan wider adoption of video templates across all markets.

 

NiceHair - Retail - Medium

Denmark

Smartly’s AI-powered background removal tool helped NiceHair improve ad performance. s360 used the tool to remove white backgrounds from thousands of product images. This allowed for more creative an...d brand-consistent ads. A/B testing showed a 33% lower CPA, 17% higher CTR, and 43% higher ROAS. The solution scaled easily across NiceHair’s large product catalog.

 

Boots UK - Retail - Very Large

Nottingham, UK

Smartly Conversational Ads helped Boots UK boost holiday campaign results. Boots used interactive chat ads on Facebook Messenger and Instagram Direct to recommend gifts. This approach led to a 4.6x i...ncrease in conversion rate and a 49% lift in sales campaign performance. Cost per acquisition dropped by 11%. Boots gained new insights into shopper behavior and plans to use Conversational Ads in future campaigns.

 

FACES - Retail - Large

Dubai, UAE

Smartly helped FACES migrate from Google Video Action Campaigns to Demand Gen campaigns in just 48 hours. FACES saw a 39% increase in click-through rate and a 40% drop in cost per click. The platform... unified creative, media, and reporting, making campaign launches faster and easier. FACES now repurposes creative assets across channels, boosting efficiency and agility. Team members say Smartly saves 30 minutes per campaign and makes ad editing much smoother.

Smartly.io x HelloFresh Success Story

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Smartly.io

What is Smartly.io?

Smartly.io is a Social Media marketing platform that is a simple to use software for automating all aspects of Social media advertising and Video advertising, and is built for scaling up with the business. The software can be deployed in industries such as Retail, Gaming, E-commerce, Travel, Media & Entertainment and more.

The software enables bringing together creatives, data and media into one centralised hub on the cloud, that helps in driving better performance across all the social media platforms. Smartly.io’s customizable templates enable design and creation of personalized ads, within minutes, in the form of videos or images.

Smartly.io’s centralized campaign management and automated workflows help in dynamic updation of content that is published and visible in real-time and also helps optimize targeting and increase conversion rates by leveraging predictive algorithms, creatives, budgets and more. The unified data view also helps in tracking performance and getting actionable insights for making data based decisions and define campaign strategy.

What is Smartly.io used for?

Smartly.io is a Digital Advertising Platform Software mainly used by its customers to Improve Efficiency and Increase Sales & Revenue by Advertisement, Campaign Management and Helpdesk Management .

What are the top features of Smartly.io?

Templates, Personalization and Dashboard are some of the top features of Smartly.io.

Who uses Smartly.io?

Smartly.io is used by Retail, Internet and Apparel & Fashion among other industries.

What are Smartly.io alternatives?

Optmyzr, ROI Hunter, Wordstream and Adverity are popular alternatives for Smartly.io.

Where is Smartly.io located?

Smartly.io is headquartered at Schiffbauerdamm 12, Berlin, 10117, DE.
lightning

Peers used Smartly.io for advertisement and campaign management

Smartly.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.19/5

Read Reviews (15)
Analytics

4.48/5

Read Reviews (82)
Custom Reports

4.40/5

Read Reviews (420)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.19/5

Read Reviews (15)
Analytics

4.48/5

Read Reviews (82)
Custom Reports

4.40/5

Read Reviews (420)

Smartly.io Integrations

Smartly.io integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Smartly.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Smartly.io

Smartly.io Solutions Oy News

Product

Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%

Smartly has integrated its AI-powered creative and media activation tools into Wpromote x Giant Spoon's Polaris IQ operating system. This integration aims to enhance advertising campaign execution by embedding Smartly's capabilities directly into the agency's workflow. A pilot showed a 29% increase in ROAS and a 26% reduction in ad spend for one client, highlighting the effectiveness of Smartly's Predictive Budget Allocation tool.

Product

Smartly and Roku: Scaling CTV campaigns for performance marketers

Smartly and Roku have integrated their platforms to enable performance marketers to manage Connected TV (CTV) campaigns using their existing social media workflows. This integration allows marketers to optimize and measure CTV campaigns through Roku Ads Manager, leveraging Smartly's AI-powered tools for creative production and insights. The partnership aims to bridge the gap between social media and CTV advertising, offering enhanced reach and performance.

Product

Smartly builds AI memory layer for agents managing 7 billion in ad spend

Smartly introduced Smartly Synapse, an AI orchestration and memory layer, enhancing its platform's AI agents for campaign planning, execution, and optimization. Synapse processes campaign signals to create a continuous performance loop, improving decision-making across channels. This integration aims to reduce manual efforts and enhance outcomes for brands managing complex media budgets.

Product

Horizon Media and Smartly Launch Partnership to Turn Audience Intelligence Into Performance

Smartly and Horizon Media have expanded their partnership to integrate HorizonOS' Blu audiences into Smartly's creative and campaign workflows. This integration enhances audience intelligence, optimizing social, commerce, and CTV campaigns, resulting in improved creative engagement and reduced costs.

Smartly.io Solutions Oy Profile

Company Name

Smartly.io Solutions Oy

Company Website

//smartly.io

HQ Location

Schiffbauerdamm 12, Berlin, 10117, DE

Employees

251-500

Social

Financials

SERIES A