Sprinklr Core Product Overview

Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Key Insights

Sprinklr offers comprehensive social media management capabilities, including content management, social listening, reporting, and engagement. It allows for streamlined organization and automation, enabling efficient social media program management for organizations of various sizes. A limitation of the platform is that it requires careful initial setup, and any significant changes might necessitate a complete restart.

Sprinklr Core Engagement Management provides tools for monitoring and engaging with customers on social media channels. It offers capabilities for analyzing account activity, generating reports and dashboards, and tracking audience engagement. Limitations include the platform's requirement for extensive customization to achieve one-to-one engagement.

Customer stories

Product Business Settings

Sprinklr Core is popular in Marketing And Advertising, Non-Profit Organization Management, and Computer & Network Security industries and is widely used by Large Enterprise, Enterprise, and Mid Market.

Integrations

Digital Signature
Sales Enablement
Team Collaboration

How satisfied the customers are with Sprinklr Core use-cases

Reviews

"There were a lot of reasons to bring Sprinklr on. We needed something to scale our publishing, engagement, and customer service efforts, but we also saw value in reaching more diverse candidates who might not consider Allstate otherwise" - Jessica Masterson
"We’ve been impressed with Facebook and Instagram as a full-funnel advertising platform for our brand. With the PLAYBASE launch, we built buzz around our newest product and then followed up with a promotion to drive sales among engaged audiences. It ...was a perfect one-two punch." - Donna Queza

Sprinklr Core Customer Insights, Testimonials and Case Studies

How does Sprinklr Core facilitate Social Media Management?

What solutions does Sprinklr Core provide for Engagement Management?

How efficiently Does Sprinklr Core manage your Communication Management?

What solutions does Sprinklr Core provide for Content Management?

What is Sprinklr Core?

Sprinklr Core is a Unified platform built with a single architecture for unstructured customer data and built to scale across future modern channels. It can be used by enterprises in industries such as Technology, Telecom, Healthcare, Marketing, Financial Services and more.

Sprinklr Core features include Automation Engine, Workflow and Collaboration, Analytics, Listening, Integrations & API, Visualization, Governance and Data Management.

Sprinklr Data Management feature enables collection of disparate data from across the organization and a data engine for unification of structured and unstructured data, unlimited custom fields and a Marketplace.

Sprinklr Listening covers a wide range of social networks and messaging platforms, and news sites, forums, and blogs. It provides AI based analysis and insights on customer preferences and choices across regions. Sprinklr Governance provides role-based permissions, two factor authentication, and SSO integration to control the access to the functions in the platform. It also ensures all content published from the platform is reviewed and approved.

What is Sprinklr Core used for?

Sprinklr Core is a Social Media Marketing Software mainly used by its customers to Improve ROI and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Sprinklr Core?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprinklr Core.

Who uses Sprinklr Core?

Sprinklr Core is used by Marketing And Advertising, Non-Profit Organization Management and Computer & Network Security among other industries.

What are Sprinklr Core alternatives?

Tubular, Renderforest Video, InVideo and Missinglettr are popular alternatives for Sprinklr Core.

Where is Sprinklr Core located?

Sprinklr Core is headquartered at 29 West 35th Street, 7th Floor, New York, NY 10001 USA.

21 buyers and buying teams have used Cuspera to assess how well Sprinklr Core solved their Social Media Marketing needs. Cuspera uses 4249 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Jessica Masterson

Manager, Employment Brand and Diversity Recruiting

Allstate

There were a lot of reasons to bring Sprinklr on. We needed something to scale our publishing, engagement, and customer service efforts, but we also saw value in reaching more diverse candidates who might not consider Allstate otherwise Testimonial By Jessica Masterson
Sprinklr Core testimonial

Donna Queza

Global Paid Social Media Lead

Sonos

We’ve been impressed with Facebook and Instagram as a full-funnel advertising platform for our brand. With the PLAYBASE launch, we built buzz around our newest product and then followed up with a promotion to drive sales among engaged audiences. It was a perfect one-two punch. Testimonial By Donna Queza
Sprinklr Core testimonial

trevor grigsby

SOCIAL MEDIA EXPERIENCE MANAGER, COE

AAA Club Alliance

Sprinklr has given me the ability to compare metrics easily from one market to another, one campaign to another, to see what copy or images are working and which ones aren’t. Testimonial By trevor grigsby
CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Jessica Masterson

Manager, Employment Brand and Diversity Recruiting

Allstate

There were a lot of reasons to bring Sprinklr on. We needed something to scale our publishing, engagement, and customer service efforts, but we also saw value in reaching more diverse candidates who might not consider Allstate otherwise Testimonial By Jessica Masterson
Sprinklr Core testimonial

Donna Queza

Global Paid Social Media Lead

Sonos

We’ve been impressed with Facebook and Instagram as a full-funnel advertising platform for our brand. With the PLAYBASE launch, we built buzz around our newest product and then followed up with a promotion to drive sales among engaged audiences. It was a perfect one-two punch. Testimonial By Donna Queza
Sprinklr Core testimonial

trevor grigsby

SOCIAL MEDIA EXPERIENCE MANAGER, COE

AAA Club Alliance

Sprinklr has given me the ability to compare metrics easily from one market to another, one campaign to another, to see what copy or images are working and which ones aren’t. Testimonial By trevor grigsby
 

Aramex partners with Sprinklr to elevate customer experience

Aramex has expanded its partnership with Sprinklr to enhance digital customer experience across 65+ countries. Aramex will leverage Sprinklrs Unified-CXM platform, including Case Management, Sprinklr... Voice, and Conversational AI, to deliver AI-driven, scalable customer interactions. The collaboration builds on Aramexs use of Sprinklr Service since 2022, integrating automation and WhatsApp for improved last-mile delivery and 24/7 customer support.

Read on →

3M - Manufacturing

3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media moderation across regions. Sprinklr provided a scalable, AI-powered s...olution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.

Read on →

Vodafone Germany - Telecommunications

Vodafone Germany wanted to make its social advertising team faster and more efficient. They used Sprinklr's Social Advertising with AI tools like Auto Boost and Smart Bidding. The team automated many... tasks and saved a lot of time. They created over 1,200 ads and saved 34 workdays with Auto Boost. The solution helped them boost engagement and improve return on ad spend.

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IKEA - Retail

IKEA wanted to better understand what people say about their brand online. They needed a way to watch social media and news all the time and share what they learned with their teams. IKEA used Sprink...lr’s platform to get real-time insights and alerts about their brand. The solution helped them spot trends and possible problems early. Now, IKEA can see how their brand is doing around the world and share clear reports with their teams.

Read on →

Uber - Transportation/trucking/railroad

Uber wanted to improve customer service as it grew worldwide. The company used Sprinklr to manage brand content and respond to customer needs faster. Uber added more team members and used Sprinklr AI... to handle many customer messages. With Sprinklr Service, over 1,000 agents now help customers quickly. Uber saw a 33% reduction in first response time, an 8% improvement in case response SLA, and 89 seconds less in average case handling time.

Read on →

Standard Chartered Bank - Banking

Standard Chartered Bank wanted to make online banking easier and faster for its customers. The bank needed to monitor conversations across all channels and understand customer needs better. They used... Sprinklr’s unified platform to track interactions, listen on social channels, and analyze customer data. In four years, they handled one million customer engagements. Social care interactions grew by 10% year over year. 90% of first responses happened within 10 minutes.

Read on →

How to Use AI-Powered Social Listening to Boost Your Social Media Strategy

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Peers used Sprinklr Core for social media management and engagement management

Sprinklr Core Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)

Sprinklr Core Integrations

Sprinklr Core integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Sprinklr Core

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprinklr Core

Sprinklr Inc. News

Financial
 

Sprinklr closes fiscal 2026 with $857M revenue - but growth is slowing

Sprinklr reported fiscal 2026 revenue of $857.2 million, an 8% increase year-over-year, with non-GAAP operating income rising 63% to $146.2 million. Despite these gains, revenue growth is slowing, with fiscal 2027 guidance indicating just 1% growth. The company faces challenges like customer churn and rising AI infrastructure costs. A $200 million share repurchase was authorized, reflecting confidence in undervalued stock.

Awards
 

Sprinklr Named a Leader in the 2026 Gartner Magic QuadrantTM for Voice ...

Sprinklr has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms. This accolade highlights Sprinklr's AI-native capabilities in unifying customer feedback across various channels to deliver actionable insights. Enhancements in 2026 aim to improve customer experience workflows and provide advanced AI-driven analysis for better decision-making.

Awards
 

Gartner names AI firm Sprinklr a Leader in customer feedback platforms

Sprinklr has been recognized as a Leader in customer feedback platforms by Gartner, highlighting its strong capabilities in AI-driven customer experience solutions.

Financial
 

SPRINKLR ($CXM) Releases Q4 2026 Earnings

Sprinklr has announced its Q4 2026 earnings, reflecting the company's financial performance for the quarter. The report includes key financial metrics and results, providing insights into Sprinklr's business operations and financial health.

Sprinklr Inc. Profile

Company Name

Sprinklr Inc.

Company Website

//sprinklr.com

Year Founded

2009

HQ Location

29 West 35th Street, 7th Floor, New York, NY 10001 USA

Employees

1001-5000

Social

Financials

PRIVATE