StatSocial: Use-Cases, Insights and Reviews | 2026 Cuspera

StatSocial helped Crumbl use audience data to understand the difference between their social followers and core customers. Crumbl used these insights to validate celebrity partnerships and target mar...keting campaigns more effectively. By integrating StatSocial data into their CDP, Crumbl excluded current customers from new acquisition campaigns. This led to a 60% increase in weekly new customers, from 80,000 to 130,000. Crumbl also achieved a 6x return on ad spend in Meta campaigns using StatSocial audiences.
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Nestlé used the StatSocial platform to measure the sales impact of their influencer and social marketing campaigns for DiGiorno and Hot Pockets. They matched audiences exposed to social content with ...purchase data over 150 days. The exposed audience spent up to 25.3% more than the non-exposed group. Influencer audiences showed less sales lift than Nestlé’s own social channels. Nestlé learned to target household purchasers and now attributes real sales value to their social and influencer programs.
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StatSocial helped a genetic testing company shift from physician-only sales to direct-to-consumer. CEG Agency used StatSocial’s audience targeting and influencer marketing to find people interested i...n cancer prevention and health. They built custom audiences and ran campaigns on Facebook and other platforms. In just 3-4 weeks, social ads drove 150,000 link clicks and more than doubled sales. StatSocial’s platform enabled precise targeting and campaign scaling for healthcare marketing.
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StatSocial helped a genetic testing company double sales in just 3-4 weeks. The company switched from physician referrals to direct-to-consumer sales. CEG Agency used StatSocial’s audience targeting ...and influencer marketing tools. They built custom audiences interested in cancer prevention and health. Social ads drove 150,000 link clicks and over 2x sales growth. StatSocial’s platform enabled precise targeting and campaign success.
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StatSocial helped Nestlé measure the real sales impact of social and influencer marketing. Using StatSocial’s attribution platform, Nestlé tracked audiences exposed to DiGiorno and Hot Pockets campai...gns across Instagram, X, TikTok, and YouTube. They matched these audiences to purchase data and found a 9.3% to 25.3% sales lift among their own social followers. Influencer audiences showed less impact, with a top influencer driving only a 0.8% lift. Nestlé learned to target household purchasers and now values their owned social channels more.
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StatSocial helped Crumbl grow new weekly customers by over 60%. Crumbl used StatSocial audience data to compare social followers with core customers. They validated celebrity partnerships and improve...d campaign targeting. Crumbl integrated StatSocial data into their CDP for better audience segmentation. Weekly new customers increased from 80,000 to 130,000. Meta campaigns achieved a 6x return on ad spend using StatSocial audiences.
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