Taptica Overview

Taptica leverages its global mobile advertising technology to connect top brands with high-value users through diverse traffic sources. This platform excels in cross-channel advertising, enabling businesses to target audiences effectively across multiple channels. By focusing on user acquisition and engagement, Taptica provides brands with access to a broad spectrum of traffic, enhancing their reach and impact. A notable aspect is its ability to harness data-driven insights, allowing precise targeting and optimization of advertising spend. This approach not only maximizes ROI but also ensures brands engage with the most relevant audiences, driving meaningful business outcomes.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Campaign Management, as the business use cases that they have been most satisfied with while using Taptica.

Other use cases:

  • Competitive Intelligence
  • Partner Marketing
  • Generation Of New Leads
  • Sending & Publishing Communications
  • Collaboration
  • Business Development
  • Viral Marketing
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Business Priorities

Build Brand Awareness and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Taptica.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Increase Customer Life Time Value
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
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Taptica Use-Cases and Business Priorities: Customer Satisfaction Data

Taptica works with different mediums / channels such as Mobile. Social Media. Mobile App etc.

Reviews

"...Taptica is our only go-to partner for Facebook advertising...." Peer review by Leading International Game Developer, Senior Manager, Leading International Game Developer

Peer review evidence (same sources as the product rating summary)

"...Having accumulated years of experience in Facebook paid ads, I was relieved to find that Taptica s system took care of all the details, so I could focus on delivering results...." Peer review by Stas Segin, Head of Social Media, Somoto
"...By tracking critical downstream engagement events like completed bookings and total revenue, Taptica was able to hone in on precisely the right users from each of these groups in order to drive the highest possible user engagement and lifetime value for both titles...." Taptica Boosts Bookings for Leading Travel App
"...With Taptica, we get really great and specific reports on individual campaigns...." Peer review by Erik Ahlberg, Advisor, Vera&John Casino

Taptica, Nexxen, Epom Ad Server, Kintegra Platform, The Trade Desk, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taptica is a global mobile advertising technology company aiding top brands in reaching valuable users. The widest range of traffic sources is utilized by Taptica.

Taptica Customer wins, Customer success stories, Case studies

How does Taptica address your Engaging And Following Up Challenges?

How can Taptica optimize your Campaign Management Workflow?

How does Taptica facilitate Competitive Intelligence?

8 buyers and buying teams have used Cuspera to assess how well Taptica solved their Cross Channel Advertising needs. Cuspera uses 134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

 

A leading European food delivery app - Food & Beverages - Large

Taptica helped a leading European food delivery app grow its user base in 11 markets. The company wanted more loyal users who would place repeat orders. Taptica used programmatic technology and local...ized ad campaigns to reach the right people. They tested different ads and targeted users by city, carrier, and cuisine. The campaigns beat First Order Rate goals by up to 26% and boosted conversions by 54%.

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The leading travel provider in Saudi Arabia - Travel - Large

Saudi Arabia

Taptica helped a top Saudi travel provider grow new user bookings for their two mobile travel apps. The goal was to attract new users in Saudi Arabia and the UAE who would book flights and hotels. Ta...ptica ran targeted mobile acquisition campaigns, analyzing user behavior to optimize results. The apps gained over 300,000 new installs and saw a 12x increase in conversions in four months. The cost revenue rate doubled the developer’s benchmark goals.

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International retail giant - Retail - Very Large

Taptica helped an international retail giant boost user acquisition for their eCommerce app before Singles’ Day. The goal was to get high-quality installs and improve day-7 retention rates. Taptica u...sed burst and non-incent campaigns to increase installs by 74% in the first week of November. Installs jumped another 60% between November 10th and 11th. On Singles’ Day, over 200,000 new users joined in one day. Campaigns delivered a 250% increase in conversions and 86% of installs met quality benchmarks.

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A leading European entertainment company - Entertainment - Large

Taptica helped a leading European entertainment company boost installs for their casino app. The company wanted high-quality user acquisition for their social poker game. Taptica used CPE campaigns t...o target engaged users on Android and iOS in eight top markets. The new pricing model doubled average ROI month-over-month and increased monthly conversions by 10x. Thousands of unique engagement events drove strong downstream results.

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A leading European developer and publisher of casual games - Entertainment - Large

Taptica helped a leading European gaming developer boost mobile retention across 23 casual game titles. The developer wanted to increase app installs and user retention at key milestones. Taptica ran... global mobile video campaigns, expanding from one app to 23 across Android and iOS. The campaigns drove a 400% increase in monthly installs, up to 60% higher retention than goals, and cost per install 75% below the global average.

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Seasun Games - Entertainment - Large

Taptica helped Seasun Games boost ROI by 170% for their mobile game Clans: Shadow of the Moon. The goal was to get more users and keep costs low in Korea. Taptica ran targeted app install campaigns a...nd focused on cost per install and user retention. Seasun Games saw thousands of weekly installs and retention rates up to 12% above target. The campaigns beat all benchmarks for conversions and quality.

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lightning

Peers used Taptica for advertisement and engaging and following up

Taptica Competitors

Taptica Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.54/5 ★

Read Reviews (11)
Analytics

4.39/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.54/5 ★

Read Reviews (11)
Analytics

4.39/5 ★

Read Reviews (5)

Taptica Integrations

Taptica integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.57/5 ★

Read Reviews (8)
Data Export

3.88/5 ★

Read Reviews (2)

Kochava

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

mParticle

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

AppsFlyer

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Branch linking platform

4.6 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Taptica

Top Failure Risks for Taptica

Taptica News

Executive

Taptica Expands Commercial Team With New Sales and Business Development Hire

Taptica has strengthened its commercial team by hiring a new sales and business development executive. This move aims to enhance the company's market presence and drive growth.

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Taptica Profile

Company Name

Taptica

Company Website

https://www.taptica.com/

HQ Location

115 Sansome St., Suite #810, San Francisco, CA 94104, US

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SEED