AppsFlyer Overview

AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.

Other use cases:

  • Social Media Management
  • Channel Marketing
  • Collaboration
  • Media Buying
  • Sending & Publishing Communications
  • Training & Onboarding
  • Creative Agency
See all use cases See less use cases

Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.

Other priorities:

  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data

AppsFlyer works with different mediums / channels such as Mobile. and Social Media.

AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.

Reviews

"With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view." - Chahal Vaid

Peer review evidence (same sources as the product rating summary)

"...Find out how AppsFlyer gives gaming app marketers the tools to reach and engage high-value players while maximizing budget and increasing ROI...." Power up your gaming app marketing
"...Ads integration: easy 1 to 2 step integration for digital ad networks...." Peer review by Evan Laird, Chief Marketing Officer, Dinely
"...With AppsFlyer you can: Review impressions and click data to see the ROI for your marketing campaigns. ..." App Analytics The Best Mobile App Analytic Tools for 2019

AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.

Popular Business Setting

for AppsFlyer

Top Industries

  • Internet
  • Information Technology and Services
  • Financial Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.

AppsFlyer Customer wins, Customer success stories, Case studies

How can AppsFlyer enhance your Engagement Management process?

What benefits does AppsFlyer offer for Campaign Management?

What Are the key features of AppsFlyer for Social Media Management?

What makes AppsFlyer ideal for Channel Marketing?

26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Chahal Vaid

Digital Marketing Manager

Dineout
With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view. Testimonial By Chahal Vaid
AppsFlyer testimonial

Fynd
AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd
AppsFlyer testimonial

Mariana Botero

Head of Digital Advertising

Rappi
AppsFlyer’s unified dashboards, deep integrations, and customer service provided the Rappi team with the clarity and insights we needed to become the market leaders we are today. Testimonial By Mariana Botero
CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Chahal Vaid

Digital Marketing Manager

Dineout
With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view. Testimonial By Chahal Vaid
AppsFlyer testimonial

Fynd
AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd
AppsFlyer testimonial

Mariana Botero

Head of Digital Advertising

Rappi
AppsFlyer’s unified dashboards, deep integrations, and customer service provided the Rappi team with the clarity and insights we needed to become the market leaders we are today. Testimonial By Mariana Botero
 

Dave, Inc - Financial Services - Medium

Los Angeles, USA

AppsFlyer helped Dave, Inc save $408k from ad fraud in 2023. The fintech company unified mobile attribution and cost aggregation, restoring confidence in ad budgets. Dave used AppsFlyer’s Creative Op...timization tool to automate reporting and improve campaign decisions. This led to a 12% increase in click-through rate and a 10% reduction in ad spend. The marketing team also saved up to 10 hours a week on reporting tasks.

Read more →

Nykaa - Retail - Large

AppsFlyer helped Nykaa increase installs by 2.5X and improve cost per install by 1.5X. Nykaa used AppsFlyer's Audiences solution for advanced audience segmentation and retargeting. The team re-engage...d uninstalled users and boosted retention by 55%. Dynamic segmentation at the SKU level improved user acquisition and brand experience. Nykaa's marketing team used real-time analytics to optimize paid media campaigns and drive ROI.

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Rosetta Stone - Education - Large

AppsFlyer helped Rosetta Stone boost Apple Search Ads performance. The team used custom reacquisition windows and dashboards to target dormant users. This led to a 39% higher ROI from remarketing, an... 18% drop in cost per install, a 19% increase in revenue, and a 10% rise in customer LTV. Rosetta Stone improved user acquisition and re-engagement with AppsFlyer's marketing analytics and attribution tools.

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Rapido - Transportation/Trucking/Railroad - Large

AppsFlyer helped Rapido boost retention by 20% using its Audiences and Protect360 solutions. Rapido unified campaign data, improved user segmentation, and reduced fraud. The platform enabled a 25% mo...nth-over-month increase in monthly transacting users. Rapido optimized ad spend and re-engaged dormant users. AppsFlyer provided real-time insights and advanced remarketing tools.

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Albertsons - Retail - Very Large

AppsFlyer deep linking and QR code solution helped Albertsons boost app traffic by 113%. The company placed QR codes on receipts across 2,000+ stores, driving over 1.2 million app visitors in two mon...ths. The solution enabled seamless app journeys and full in-app attribution. Albertsons saw a 12% increase in monthly active users. The campaign improved user experience and provided real-time analytics for marketing optimization.

Read more →
 

Kolon Mall - Retail - Large

Seoul, South Korea

AppsFlyer Audiences helped Kolon Mall boost user retention by over 15%. The team used data-driven audience segmentation to target high-value users and reactivate dormant ones. Kolon Mall integrated A...ppsFlyer with their OLO Club and Meta, expanding campaigns without changing their setup. They reduced dormant user engagement costs by 20%. Fast implementation and ongoing support from AppsFlyer improved campaign efficiency.

Read more →

Return to Growth With Data You Can Trust | AppsFlyer

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Frequently Asked Questions(FAQ)

for AppsFlyer

What is AppsFlyer?

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.

What is AppsFlyer used for?

AppsFlyer is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of AppsFlyer?

Dashboard, Personalization and Fraud detection are some of the top features of AppsFlyer.

Who uses AppsFlyer?

AppsFlyer is used by Internet, Information Technology And Services and Financial Services among other industries.

What are AppsFlyer alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Google Analytics and Calibermind are popular alternatives for AppsFlyer.

Where is AppsFlyer located?

AppsFlyer is headquartered at 100 1st Street, 25th floor San Francisco, California 94105 USA.
lightning

Peers used AppsFlyer for engagement management and advertisement

AppsFlyer Competitors

AppsFlyer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)

AppsFlyer Integrations

AppsFlyer integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.15/5 ★

Read Reviews (164)
Data Import

3.69/5 ★

Read Reviews (261)

Criteo Audience Match

3.86 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Iterable

4.22 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Inmobi DSP

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adara

3.83 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Jampp

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for AppsFlyer

HubSpot App Marketplace

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Canva

4.69 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Cisco Workplace Analytics

3.92 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Apollo.io platform

4.45 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for AppsFlyer

Overall Risk Meter

Low Medium High

Top Failure Risks for AppsFlyer

AppsFlyer Ltd. News

Partnership

AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities

AppsFlyer and NAVER have announced a new audience integration aimed at enhancing digital marketing capabilities. This collaboration will allow marketers to leverage advanced audience segmentation and targeting, improving campaign effectiveness and ROI.

Read more →
Product

AppsFlyer Introduces Web Performance Measurement, Advancing the Modern Marketing Cloud Across the Full Customer Journey

AppsFlyer has launched Web Performance Measurement, enhancing its Modern Marketing Cloud by integrating mobile-grade attribution and optimization signals for web campaigns. This new feature provides marketers with a unified view of performance across web and mobile, eliminating data silos and optimizing cross-platform conversions. The solution offers real-time conversion signals, unified reporting, and a complete ROAS picture, enabling smarter marketing decisions.

Read more →
Partnership

AppsFlyer Adds Experian, Facteus to Tackle Ad Data Void

AppsFlyer has expanded its Signal Hub marketplace by integrating data from Experian, Facteus, and Attain. This partnership enhances AppsFlyer's platform with extensive purchase and identity intelligence, helping marketers build precise, privacy-compliant audiences. The collaboration aims to address challenges from privacy regulations and third-party cookie deprecation, offering a robust solution for performance marketing across major advertising networks.

Read more →
Product

AppsFlyer Expands Signal Hub with Experian, Facteus, and Attain, Bringing Purchase and Identity Intelligence to Audience Activation

AppsFlyer has expanded its Signal Hub by integrating data from Experian, Facteus, and Attain. This enhancement aims to provide marketers with enriched purchase and identity intelligence, helping them navigate signal loss and privacy challenges more effectively.

Read more →

AppsFlyer Ltd. Profile

Company Name

AppsFlyer Ltd.

Company Website

//appsflyer.com

Year Founded

2011

HQ Location

100 1st Street, 25th floor San Francisco, California 94105 USA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D