Adroll Overview

AdRoll's AI-driven platform offers sophisticated audience targeting and cross-channel engagement. Customers can enhance brand loyalty and conversion rates using advanced measurement and attribution.

Use Cases

Customers recommend Advertisement, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Adroll.

Other use cases:

  • Digital Marketing
  • Ad Retargeting
  • Social Media Management
  • Generation Of New Leads
  • Helpdesk Management
  • Communication Management
  • Segmentation And Targeting
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Adroll.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Grow Market Share
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Launch New Products
  • Increase Average Basket Value
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Adroll Use-Cases and Business Priorities: Customer Satisfaction Data

Adroll works with different mediums / channels such as Social Media. Website. and Facebook.

Adroll's features include Personalization, SEM, Dashboard, etc. and Adroll support capabilities include Email Support, Chat Support, AI Powered, etc. also Adroll analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Re-engaging with users who didn t convert on the site the first time they visited...." Peer review by Agency

Peer review evidence (same sources as the product rating summary)

"...You can easily upload ads and create segments based on pages people have visited...." Peer review by Rebecca A., Internet
"...how to find new clients and also keep clients engaged...." Peer review by Michael S, Director of Marketing and Business Development, Marketing and Advertising
"...Easy to use for daily campaign management with large inventory of publishers...." Peer review by Executive Sponsor

Adroll, Taptica, Nexxen, Epom Ad Server, Zeta Marketing Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adroll

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Adroll is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Adroll Customer wins, Customer success stories, Case studies

How can Adroll optimize your Engagement Management Workflow?

What Are the key features of Adroll for Campaign Management?

What makes Adroll ideal for Digital Marketing?

What Are the key features of Adroll for Ad Retargeting?

10 buyers and buying teams have used Cuspera to assess how well Adroll solved their Cross Channel Advertising needs. Cuspera uses 3402 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Zoe Lev Jewelry - Retail - Small

Los Angeles, USA

AdRoll helped Zoe Lev Jewelry boost sales and achieve a 4x return on ad spend. The company used AdRoll’s retargeting, social media ads, and analytics to reconnect with shoppers who abandoned carts. W...ith AdRoll’s Shopify integration and A/B testing, Zoe Lev improved customer acquisition and reduced time spent reaching new buyers. The brand consistently surpassed ROAS targets and expanded its customer base using advanced marketing strategies.

Total Expert - Financial Services - Medium

Minneapolis, USA

AdRoll ABM helped Total Expert achieve 100% attribution on closed-won deals. The team reached 93% of their priority accounts using targeted advertising. Integration with HubSpot streamlined sales and... marketing alignment. Automation saved over five hours per week. The company redefined its ideal customer profile and improved campaign efficiency. AdRoll ABM became central to their go-to-market strategy.

RMS Beauty - Consumer Goods - Small

Charleston, USA

RMS Beauty used AdRoll to bring their performance media strategy in-house. They wanted more control over their marketing and to reach customers at every stage. AdRoll's platform and team helped them ...use retargeting, audience segmentation, and product recommendations. With AdRoll, RMS Beauty achieved a 7–9X return on investment. The platform made it easy for their small team to manage and adjust campaigns quickly.

Quint - Events Services - Medium

London, UK

AdRoll helped Quint boost site traffic by 77% and drive a 3X year-over-year uplift in attributed revenue. Quint used AdRoll’s multichannel platform for brand awareness, retargeting, and connected TV ...campaigns. The CTV campaign for the Las Vegas Grand Prix achieved a 99% video completion rate. AdRoll contributed to 7.1% of F1 Experiences’ revenue and delivered one of the largest single bookings at $125,000. Quint credits AdRoll for supporting a seamless, data-driven customer journey and increasing ticket sales.

PitchBook - Financial Services - Medium

Seattle, USA

AdRoll helped PitchBook cut their cost per click by 37.9%. PitchBook used AdRoll's ABM strategy to target high-fit accounts and personalize ads. They saw a 14.9% faster sales cycle and a 24.3% higher... win rate. The average deal size for ad-influenced opportunities was 36.85% higher. PitchBook booked demos 2 days faster with marketing-influenced accounts. Their campaigns boosted efficiency and pipeline growth.

Moon Pod - Consumer Goods - Small

New York, USA

Moon Pod switched from Criteo to AdRoll for digital advertising. They needed to lower their cost per acquisition and improve return on ad spend. With AdRoll's managed services, Moon Pod reduced CPA b...y 77%. They now see a consistent 6x ROAS. The AdRoll team handles campaign setup and creative, letting Moon Pod focus on growth. This partnership helps Moon Pod reach new customers and scale efficiently.

The AdRoll Platform Demo (2023)

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Adroll

What is Adroll?

Adroll is an Advertiser Campaign Management Software. AdRoll’s Growth Marketing Platform specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site.

Adroll features include cross-channel attribution that gives a unified view of the touchpoints influencing customer behaviour and can scale what drives growth. Its advanced audience targeting works together with proprietary AI to create brand awareness and drive high-quality new site traffic. It helps to inspire action across ads, email, and online stores.

AdRoll integrates easily with everything else—including leading e-commerce platforms, email and marketing automation, popular reporting tools and more. AdRoll’s Growth Marketing Platform centralizes essential marketing and advertising activities, all in one place, serving as mission control for the entire customer journey.

What is Adroll used for?

Adroll is a Cross Channel Advertising Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Engagement Management and Campaign Management .

What are the top features of Adroll?

Personalization, SEM and Dashboard are some of the top features of Adroll.

Who uses Adroll?

Adroll is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Adroll alternatives?

Taptica, Nexxen, Epom Ad Server and Zeta Marketing Platform are popular alternatives for Adroll.

Where is Adroll located?

Adroll is headquartered at San Francisco, California.
lightning

Peers used Adroll for advertisement and engagement management

Adroll Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.29/5

Read Reviews (40)
Analytics

4.22/5

Read Reviews (143)
Custom Reports

3.61/5

Read Reviews (373)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.29/5

Read Reviews (40)
Analytics

4.22/5

Read Reviews (143)
Custom Reports

3.61/5

Read Reviews (373)

Software Failure Risk Guidance

?

for Adroll

Overall Risk Meter

Low Medium High

Top Failure Risks for Adroll

Adroll News

Executive

NextRoll Names Jay Webster Chief Technology Officer as AdRoll Builds for the Next Era of Marketing Discovery

NextRoll has appointed Jay Webster as Chief Technology Officer to lead engineering efforts for AdRoll's AI-driven marketing platform. Webster, with extensive experience in martech and e-commerce, will focus on advancing the platform's AI capabilities and cross-channel performance. This move aligns with AdRoll's strategy to adapt to the evolving digital marketing landscape.

Executive

NextRoll Appoints Finance and Marketing Leadership to Support Next Phase of Platform Growth

NextRoll has appointed Ryan Carhart as Chief Financial Officer and Ryan Horn as Vice President of Marketing. These executive appointments aim to align finance and marketing efforts to enhance the AdRoll platform's growth. Carhart will focus on financial strategy, while Horn will lead brand and product marketing, emphasizing efficiency and measurable outcomes in a fragmented marketing landscape.

Executive

NextRoll Appoints Finance and Marketing Leadership to Support Platform ...

NextRoll has appointed Ryan Carhart as Chief Financial Officer and Ryan Horn as Vice President of Marketing to strengthen its executive team. These appointments aim to align finance and marketing to enhance customer growth and revenue outcomes. Carhart will focus on financial strategy, while Horn will lead marketing efforts for the AdRoll platform, which supports both B2C and B2B marketing.

Executive

NextRoll promotes Indian American Vibhor Kapoor as CEO - The American Bazaar

NextRoll has appointed Vibhor Kapoor as CEO, succeeding Roli Saxena, who will become executive chair and chief strategy officer. Kapoor, with a strong background in marketing and leadership roles at NextRoll, aims to drive operational focus and long-term growth amid shifts in the digital advertising market. The transition underscores NextRoll's commitment to innovation and strategic execution.

Adroll Profile

Company Name

Adroll

Company Website

https://www.adroll.com/

HQ Location

San Francisco, California

Social

Financials

IPO