Nexxen Overview
Amobee, now known as Nexxen, delivers a comprehensive advertising platform that integrates TV, programmatic, digital, and social channels. This unification allows businesses to streamline their advertising efforts across multiple platforms, enhancing their reach and engagement. By leveraging data expertise, Amobee empowers advertisers and broadcasters to target well-defined audiences, ensuring more effective media investments. The platform's automated capabilities facilitate cross-screen reach, optimizing advertising strategies for improved business outcomes. With a focus on growth and optimization, Amobee supports businesses in achieving their advertising goals efficiently.
Use Cases
Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Nexxen.
Business Priorities
Improve Digital And Social Presence and Improve ROI are the most popular business priorities that customers and associates have achieved using Nexxen.
Nexxen Use-Cases and Business Priorities: Customer Satisfaction Data
Nexxen works with different mediums / channels such as Mass Media. Television. Social Media etc.
Nexxen's features include Personalization, and Dashboard. and Nexxen support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Nexxen analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Our goal is to have a single data profile to capture every interaction with the customer...." Peer review by Clay Fisher, Head of Digital Marketing and E-commerce, DIRECTV
Peer review evidence (same sources as the product rating summary)
"...Marketing Platform allows us to innovate and provide custom advertising campaigns and audience intelligence to our customers, by offering a more granular access to data at scale...." Peer review by Satoshi Saeki, Marketing Director Integrated Data Solutions, Dentsu
"...Mike s Hard Lemonade was able to drive extremely high video engagement among our target audience because of the timely insights and optimizations..." Peer review by Miles Marmo, Brand Experience Manager, Mike’s Hard Lemonade
"...See viewability metrics and impression overlap across each channel and partner, then hone in on the most efficient media sources to streamline buying...." Analyze Campaign Performance with Amobee
Nexxen, Taptica, Epom Ad Server, Kintegra Platform, The Trade Desk, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Amobee unifies TV, programmatic, digital, and social advertising on one platform. Businesses are optimized and grown through Amobee's end-to-end solutions.
Popular Business Setting
for Nexxen
Top Industries
- Food & Beverages
- Automotive
- Media Production
Popular in
Nexxen is popular in Food & Beverages, Automotive, and Media Production and is widely used by
Nexxen Customer wins, Customer success stories, Case studies
How does Nexxen facilitate Advertisement?
Why is Nexxen the best choice for Engagement Management?
What solutions does Nexxen provide for Channel Marketing?
How efficiently Does Nexxen manage your Media Buying?
What solutions does Nexxen provide for Competitive Intelligence?
11 buyers and buying teams have used Cuspera to assess how well Nexxen solved their Cross Channel Advertising needs. Cuspera uses 681 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.
Frequently Asked Questions (FAQ)
What buyers ask before choosing Nexxen
What is Nexxen?
Amobee is an advertising platform that understands how people consume content. It optimizes outcomes for advertisers and media companies while providing a better consumer experience. Through this platform, customers are helped to further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world.
Amobee is an Advertiser Campaign Management Software. Amobee is a technology company that transforms the way brands and agencies make marketing decisions. Amobee's patented Brand intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindsets and interests.
Its unified platform enables marketers to seamlessly plan, and activate cross-channel, programmatic media campaigns using Brand Intelligence and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. The key features incude Target audiences across channels and devices and Access to direct publisher inventory.
It allows to understand and optimally influence consumers' decision journey across any stage. Amobee enhances opportunities to reach potential cunsumers with timely messaging by merging owned data assets with Amobee's robust second and third-party data marketplace.
What is Nexxen used for?
What are the top features of Nexxen?
Who uses Nexxen?
What are Nexxen alternatives?
Where is Nexxen located?
Peers used Nexxen for advertisement and engagement management
Nexxen Competitors
Nexxen Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (9) |
| Analytics | Read Reviews (109) |
| Custom Reports | Read Reviews (45) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (9) |
| Analytics | Read Reviews (109) |
| Custom Reports | Read Reviews (45) |
Nexxen Integrations
Nexxen integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Nexxen
Overall Risk Meter
Top Failure Risks for Nexxen
Nexxen International Ltd. News
Nexxen Accelerates First-Party Data Activation with New DSP Onboarding ...
Nexxen has launched a new first-party data onboarding capability within its demand-side platform (DSP), Nexxen DSP. This feature allows advertisers to ingest, validate, and prepare audiences for activation in under 24 hours, enhancing the value of first-party data. The integration with Nexxen's Unified Identity Graph provides privacy-safe insights and expands audience visibility across devices, improving campaign planning and execution.
Nexxen Launches Same-Day First-Party Data Onboarding Capability in DSP ...
Nexxen has launched a same-day first-party data onboarding capability within its demand-side platform (DSP), enhancing audience insights and campaign activation efficiency. This new feature allows brands to ingest and prepare audience data for activation in under 24 hours, leveraging Nexxen's enhanced Unified Identity Graph for improved audience visibility and match rates.
Nexxen & Acxiom Advance Audience Intelligenc
Nexxen has enhanced its collaboration with Acxiom by integrating Acxiom's privacy-first consumer intelligence into Nexxen Discovery, its audience insights platform. This integration merges offline household data with real-time digital engagement, enabling advertisers to optimize audience targeting and campaign effectiveness across multiple screens. The partnership addresses the challenges of privacy legislation and signal decay, offering advertisers a more dynamic understanding of their audiences.
Nexxen and Acxiom Deepen Partnership, Expanding Omnichannel Audience ...
Nexxen and Acxiom have expanded their partnership by integrating Acxiom's consumer data into Nexxen Discovery. This collaboration enhances audience intelligence, allowing advertisers to refine targeting and improve campaign performance across channels. The integration aims to provide a dynamic understanding of consumer behavior, enabling more precise and adaptive marketing strategies.
Nexxen International Ltd. Profile
Company Name
Nexxen International Ltd.
Company Website
https://nexxen.com/HQ Location
Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065
Employees
501-1000
Social
Financials
SERIES D
