mParticle Overview
mParticle combines real-time data quality and governance with AI-powered insights. Predictions and insights are enhanced by the mParticle Customer Data Platform.
Use Cases
Customers recommend Engagement Management, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using mParticle.
Business Priorities
Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using mParticle.
mParticle Use-Cases and Business Priorities: Customer Satisfaction Data
mParticle works with different mediums / channels such as Mobile. and Social Media.
mParticle's features include Personalization, Recording, Calculator, etc. and mParticle support capabilities include 24/7 Support, Email Support, Chat Support, etc. also mParticle analytics capabilities include Analytics, and Custom Reports.
Reviews
"We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple differe...nt teams." - Judith Henrichsmann
Peer review evidence (same sources as the product rating summary)
"...Stream real-time, actionable data to Facebook to increase conversion and engagement rates. ..." Facebook
"...Facebook for advertising...." Case Study JetBlue
"...Collect and analyze behavioral data with Mixpanel to improve customer onboarding and retention. ..." Mixpanel
mParticle, Hyland Governance, Openprise RevOps Performance Platform, Tealium, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for mParticle
Top Industries
- Transportation/Trucking/Railroad
- Entertainment
- Restaurants
Popular in
- Enterprise
- Mid Market
- Small Business
mParticle is popular in Transportation/Trucking/Railroad, Entertainment, and Restaurants and is widely used by Enterprise, Mid Market, and Small Business.
mParticle Customer wins, Customer success stories, Case studies
Why is mParticle the best choice for Engagement Management?
How can mParticle optimize your Advertisement Workflow?
What makes mParticle ideal for Onboarding?
What benefits does mParticle offer for Lead Analytics?
How can mParticle optimize your Campaign Management Workflow?
51 buyers and buying teams have used Cuspera to assess how well mParticle solved their Customer Data Platform needs. Cuspera uses 949 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
|
We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs Testimonial By Eash Sundaram |
|
Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Judith Henrichsmann Product Manager, Growth Airbnb |
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
|
Eash Sundaram Chief Digital and Technology Officer JetBlue |
We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs Testimonial By Eash Sundaram |
|
Nick Warner Head of Growth Route |
Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives. |
Fanatics Selects Rokt to Deliver AI-Powered Relevance for Sports Fans Globally - PR Newswire
ANINE BING - Retail - Medium
mParticle Product Demo
Frequently Asked Questions(FAQ)
for mParticle
What is mParticle?
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
What is mParticle used for?
What are the top features of mParticle?
Who uses mParticle?
What are mParticle alternatives?
Where is mParticle located?
Peers used mParticle for engagement management and advertisement
mParticle Competitors
mParticle Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
mParticle Integrations
mParticle integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for mParticle
Overall Risk Meter
Top Failure Risks for mParticle
Rokt, Inc News
Rokt Appoints mParticle Leader Sam Dozor as Chief Technology Officer
Rokt has appointed Sam Dozor, former leader at mParticle, as its Chief Technology Officer. This move underscores Rokt's focus on enhancing its AI-driven platform for real-time decision-making in ecommerce. Dozor will lead engineering efforts to accelerate platform capabilities, leveraging mParticle's customer data platform to optimize client interactions and drive revenue.
Rokt Taps mParticle Veteran as CTO to Accelerate AI-Drive...
Rokt has appointed Sam Dozor, a former leader at mParticle, as its new Chief Technology Officer to enhance its AI-driven platform. This strategic hire aims to boost Rokt's real-time decisioning capabilities in the ecommerce sector. The company reported over $800 million in revenue for 2025 and is focusing on integrating mParticle's capabilities to maintain its competitive edge.
Rokt Names Former mParticle Executive Sam Dozor CTO as AI Reshapes ...
Rokt has appointed Sam Dozor, former mParticle executive, as CTO to enhance its AI-driven commerce platform. This move follows Rokt's acquisition of mParticle and aligns with the industry's shift towards unified data and AI-powered decisioning systems. Dozor will lead engineering efforts to accelerate platform capabilities, emphasizing real-time customer interactions and transaction optimization.
Rokt Strengthens Leadership with Sam Dozor as New CTO to Drive AI ...
Rokt has appointed Sam Dozor as its new Chief Technology Officer to enhance its AI-driven software platform. With a background in developing mParticle, Dozor will focus on platform infrastructure and security, aiming to make Rokt a leader in real-time data-driven decision-making. This move aligns with Rokt's strategy to integrate AI and customer data, facilitating rapid, revenue-generating actions for ecommerce clients.
