Customer stories

Product Business Settings

Tealium is popular in Retail, Information Technology And Services, and Internet industries and is widely used by Large Enterprise, Enterprise, and Mid Market.

Tealium Product Overview

Tealium provides a comprehensive Customer Data Platform that streamlines data collection and delivery from various sources. It supports integration with over 1,000 vendors and simplifies the deployment and management of vendor tags.

How satisfied the customers are with Tealium use-cases

Reviews

"...The product is in use across the organization - from product to marketing and development...." Peer review by Mark Fiske, Sr. Director, Global Marketing, Ancestry.com

Tealium Customer Insights, Testimonials and Case Studies

Why is Tealium the best choice for Engagement Management?

What Are the key features of Tealium for Digital Marketing?

How can Tealium optimize your Product Marketing Workflow?

What Are the key features of Tealium for Onboarding?

What is Tealium?

Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.

Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.

What is Tealium used for?

Tealium is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Digital Marketing .

What are the top features of Tealium?

Personalization, Templates and Feedback surveys are some of the top features of Tealium.

Who uses Tealium?

Tealium is used by Retail, Information Technology And Services and Internet among other industries.

What are Tealium alternatives?

Where is Tealium located?

Tealium is headquartered at 11095 Torreyana Road San Diego, CA 92121.

11 buyers and buying teams have used Cuspera to assess how well Tealium solved their Customer Data Platform needs. Cuspera uses 995 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

 

Tealium customers achieve 25% increase in return-on-ad spend via CAPI integration capabilities

Tealium customers have experienced a 25% increase in return-on-ad spend through the company's CAPI integration capabilities.

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A major telecommunications company - Telecommunications

Tealium AIStream helped a major telecommunications company improve call routing. The company used real-time propensity-to-buy scores to send high-potential callers to a special sales team. This aimed... to increase conversion rates and reduce dropped calls. Tealium provided real-time data for the scoring model. Adobe Analytics tracked call and interaction data. The new system routed high-propensity callers directly, instead of using the standard process.

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a leading global electronics company - Consumer Electronics

Tealium AIStream helped a leading global electronics company improve e-commerce conversions. The company faced high cart abandonment and slow retargeting with traditional methods. They used Tealium’s... TiQ Tag Management and EventStream to collect real-time customer data. Custom business rules and serverless functions enabled fast, AI-driven predictions and dynamic website responses. This solution allowed the company to engage shoppers instantly and increase conversion rates.

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Leading Healthcare Organization - Hospital & Health Care

Tealium helped a leading US healthcare organization implement HIPAA-compliant data collection and analytics. The organization lost key analytics tools after new OCR guidance in 2022, creating a gap i...n patient insights. They needed to restore visibility into digital behavior and maintain compliance. A cross-functional team evaluated vendors and chose Tealium. Tealium's solution enabled secure, compliant data collection and actionable insights for better digital experiences.

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ABN AMRO - Banking - Very Large

Tealium AudienceStream Customer Data Platform helped ABN AMRO boost click-through rates by up to 280% on owned channels. The bank used Tealium to unify first-party customer data and deliver personali...zed, real-time content in online and mobile banking. This improved customer engagement and dialogue, while maintaining strict privacy standards. ABN AMRO enhanced its digital banking experience without complex data science models.

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A global pharmaceutical company - Pharmaceuticals

Tealium iQ Tag Management and Tealium EventStream API Hub helped a global pharmaceutical company standardize data collection across 600 digital properties. The company faced challenges with manual da...ta wrangling and inconsistent customer views. Tealium's solution reduced form fill tracking development time from 2 months to 1 day. The integration with Salesforce Marketing Cloud enabled real-time personalized customer journeys. The company now has a secure, standardized approach to global data collection and compliance.

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Introducing Tealium Data Connect - Short Demo Video

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Peers used Tealium for engagement management and advertisement

Tealium Competitors

Tealium Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)

Software Failure Risk Guidance

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Overall Risk Meter

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Top Failure Risks for Tealium

Tealium Inc. News

Product
 

Tealium Launches on AWS Singapore Region, Expands ...

Tealium has launched its services on the AWS Singapore Region, enhancing its presence in the Asia-Pacific market. This expansion supports local data compliance, including Singapore's PDPA, and offers low latency for AI-powered customer engagement. Tealium's platform enables secure, real-time data orchestration, helping organizations meet regulatory requirements while innovating with AI.

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Product
 

Tealium launch AWS Singapore for APAC clients

Tealium has launched its services on the AWS Singapore Region, enhancing data management for APAC enterprises. This move ensures compliance with regional data protection laws and supports AI-driven customer engagement. Tealium's platform offers real-time data capabilities, crucial for sectors like finance and healthcare, and aligns with its strategy to expand in the APAC region.

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Product
 

Tealium Expands to AWS Singapore: AI-Ready Data & Trusted CX in APAC

Tealium has expanded its operations to AWS Singapore, enhancing its customer data platform to offer AI-ready data solutions across the Asia Pacific region. This strategic move aims to improve data residency, security, and performance, enabling businesses to deliver real-time, personalized customer experiences. The expansion supports compliance with local regulations and strengthens Tealium's commitment to the APAC market.

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Partnership
 

Tealium and Diabolocom Deliver Unified AI?Powered Contact Center ...

Tealium and Diabolocom have launched a new integration to enhance AI-powered contact center experiences. This partnership enables real-time customer data integration, improving customer interactions across voice and digital channels. The integration offers intelligent routing, AI-driven insights, and personalized engagements, transforming contact centers into growth engines. It is available immediately for deployment.

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Tealium Inc. Profile

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

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Financials

SERIES G