TransUnion TruAudience Overview

TransUnion-Digital-Marketing offers a platform to build predictive audiences in hours. These custom audiences improve targeting, optimize bidding, and expand scale.

Use Cases

Customers recommend Engagement Management, Helpdesk Management, Revenue Cycle Management, as the business use cases that they have been most satisfied with while using TransUnion TruAudience.

Other use cases:

  • Social Media Analytics
  • Digital Marketing
  • Workflow Management
  • Cross Selling
  • Contact List Management
  • Customise Loyalty Program
  • Lifetime Value Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using TransUnion TruAudience.

Other priorities:

  • Manage Risk
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Efficiency
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve ROI
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TransUnion TruAudience Use-Cases and Business Priorities: Customer Satisfaction Data

TransUnion TruAudience works with different mediums / channels such as Promotions. and Phone Calls.

TransUnion TruAudience's features include Personalization, Alerts: Popups & Notifications, Recording, etc. and TransUnion TruAudience support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also TransUnion TruAudience analytics capabilities include Analytics, and Custom Reports.

TransUnion TruAudience, Rejoiner, Moosend, OM3 Email Marketing Platform, Netcore, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on TransUnion TruAudience Use Cases

How does TransUnion TruAudience address your Engagement Management Challenges?

How does TransUnion TruAudience facilitate Helpdesk Management?

What solutions does TransUnion TruAudience provide for Revenue Cycle Management?

What benefits does TransUnion TruAudience offer for Digital Marketing?

26+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well TransUnion TruAudience solved their Email Marketing needs. Cuspera uses 673 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Case Studies

Financial Services

CASE STUDY 4Finance

4Finance, a global online lender, reduced fraudulent loan applications by 40% using TransUnion's fraud prevention solution.

Financial Services

CASE STUDY 4finance

4finance, a global online lending platform, reduced fraudulent loan applications by 40% using TransUnion's fraud prevention solutions.

Frequently Asked Questions(FAQ)

for TransUnion TruAudience

What is TransUnion TruAudience used for?

TransUnion TruAudience is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Helpdesk Management and Revenue Cycle Management .

What are the top features of TransUnion TruAudience?

Personalization, Alerts: popups & Notifications and Recording are some of the top features of TransUnion TruAudience.

What are TransUnion TruAudience alternatives?

Rejoiner, Moosend, OM3 Email Marketing Platform and Netcore are popular alternatives for TransUnion TruAudience.

Where is TransUnion TruAudience located?

TransUnion TruAudience is headquartered at Chicago, Illinois.
lightning

Peers used TransUnion TruAudience for engagement management and helpdesk management

TransUnion TruAudience Features

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  • Medium
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FEATURE RATINGS AND REVIEWS
AI Powered

3.31/5 ★

Read Reviews (3)
Analytics

4.08/5 ★

Read Reviews (98)
Custom Reports

4.08/5 ★

Read Reviews (117)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.31/5 ★

Read Reviews (3)
Analytics

4.08/5 ★

Read Reviews (98)
Custom Reports

4.08/5 ★

Read Reviews (117)

Software Failure Risk Guidance

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for TransUnion TruAudience

Overall Risk Meter

Low Medium High

Top Failure Risks for TransUnion TruAudience

TransUnion LLC News

Executive

TransUnion appoints Alicia Zuiker as Chief Human Resources Officer - hrsea

TransUnion named Alicia Zuiker as chief human resources officer, effective June 23, 2025. Zuiker will lead global HR strategy and talent initiatives for the data and analytics company.

Product

CIBIL broadens MSME scoring methodology to help lenders assess credit worthiness of borrowers

TransUnion CIBIL has enhanced its MSME credit scoring model, CreditVision CIBIL Commercial Rank (CV CMR), by extending the credit evaluation period from 24 to 36 months. This update enables lenders to better assess borrower creditworthiness, factoring in repayment behavior before and after the pandemic. The CV CMR provides a ten-point risk ranking, supporting more precise risk assessment for banks and NBFCs.

Partnership

MTN, Chenosis & TransUnion Launch Groundbreaking Telco Credit Scoring Model

MTN, Chenosis, and TransUnion have jointly launched a new telco-powered credit scoring model in South Africa. The solution leverages mobile network data and TransUnions analytics to assess creditworthiness for millions previously excluded from traditional financial systems. This model aims to expand access to credit by integrating telecom usage patterns into credit scoring, supporting financial inclusion and digital lending innovation.

Partnership

Affirm To Report Installment Payment Activity To TransUnion Beginning May 1

Affirm will begin reporting consumers' installment payment activity to TransUnion starting May 1, enabling TransUnion to include Affirm's buy now, pay later loan data in consumer credit reports. This move aims to enhance credit visibility and support responsible lending decisions.

TransUnion LLC Profile

Company Name

TransUnion LLC

Company Website

https://www.transunion.com/

HQ Location

Chicago, Illinois

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