Customer stories

Product Business Settings

Webtrends Optimize is popular in Transportation/Trucking/Railroad, Retail, and Computer Software industries and is widely used by Enterprise, Small Business, and Mid Market.

Integrations

Other Demand Generation
Customer Data Platform
Digital Analytics
Conversion Rate Optimization

Webtrends Optimize Product Overview

Webtrends Optimize boosts online conversions with its market-leading MVT, AB Testing, and Personalisation platform. Businesses using this tool can expect an impressive average ROI of 28 times their investment. The platform allows for unrestricted experimentation, enabling companies to test and personalize their digital strategies effectively. It's recognized as a people's choice and a technology product of the year, underscoring its proven success in conversion rate optimization. With Webtrends Optimize, businesses can refine their online presence and drive significant growth in customer engagement and sales.

How satisfied the customers are with Webtrends Optimize use-cases

Reviews

"The amount of data to analyse was so huge that existing free tools did not allow us to understand them properly. when we started working with Webtrends Optimize, not only could we see the tip but also the hidden part of the iceberg." - Nicola Arnesse
"Though the test was relatively simple in itself, what was most impressive was the way in which the Webtrends Optimize team used their suite of tools and analysed the data to identify the key problem area so quickly." - Nici Hardy

Webtrends Optimize Customer Insights, Testimonials and Case Studies

What Are the key features of Webtrends Optimize for Engagement Management?

What makes Webtrends Optimize ideal for Sending & Publishing Communications?

How can Webtrends Optimize enhance your Helpdesk Management process?

How can Webtrends Optimize optimize your Segmentation And Targeting Workflow?

What Are the key features of Webtrends Optimize for Customer Feedback Management?

What is Webtrends Optimize?

Webtrends Optimize is an enterprise-grade experimentation platform with a suite of website optimization tools to enhance visitors' digital experience and help businesses to increase online conversions.

Webtrends Optimize helps develop website optimisation strategy and the delivery of these tactics, ranging from simple AB test button colour changes right through to one-to-one personalisation and advanced testing techniques. Webtrends Optimize's Mutual Exclusions feature helps to control a user's exposure to multiple experiments by using mutual exclusion rules.

Webtrends Personalization provides tools for enhancing customer experiences by providing insights on past visits to the site, that enables tailoring content to their needs on future visits. The Target feature helps to Identify key segments and target each of them with a specific experience. The survey tools ranging from on-site surveys to snap-shot to complex multi-question format enables getting instant reactions on the customer experience.

What is Webtrends Optimize used for?

Webtrends Optimize is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Webtrends Optimize?

Personalization, Widgets and AB testing are some of the top features of Webtrends Optimize.

Who uses Webtrends Optimize?

Webtrends Optimize is used by Transportation/Trucking/Railroad, Retail and Computer Software among other industries.

What are Webtrends Optimize alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Webtrends Optimize.

Where is Webtrends Optimize located?

Webtrends Optimize is headquartered at Lawrence House, 45 High Street, Egham, TW20 9DP.

26 buyers and buying teams have used Cuspera to assess how well Webtrends Optimize solved their Conversion Rate Optimization needs. Cuspera uses 1444 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Webtrends Optimize testimonial

Nicola Arnesse

VP eCommerce

Alitalia
The amount of data to analyse was so huge that existing free tools did not allow us to understand them properly. when we started working with Webtrends Optimize, not only could we see the tip but also the hidden part of the iceberg. Testimonial By Nicola Arnesse
Webtrends Optimize testimonial

Nici Hardy

Marketing Manager

VIP SKI
Though the test was relatively simple in itself, what was most impressive was the way in which the Webtrends Optimize team used their suite of tools and analysed the data to identify the key problem area so quickly. Testimonial By Nici Hardy
Webtrends Optimize testimonial

Liz McNamara

Marketing Director

Get The Label
The Webtrends Optimize team built us a social proof and product recommendations engine and had it live on our site in a matter of weeks. It outperformed what we had before, and we’ve now got an extensive roadmap of ideas to try. Testimonial By Liz McNamara
CUSTOMERS TESTIMONIALS
Webtrends Optimize testimonial

Nicola Arnesse

VP eCommerce

Alitalia
The amount of data to analyse was so huge that existing free tools did not allow us to understand them properly. when we started working with Webtrends Optimize, not only could we see the tip but also the hidden part of the iceberg. Testimonial By Nicola Arnesse
Webtrends Optimize testimonial

Nici Hardy

Marketing Manager

VIP SKI
Though the test was relatively simple in itself, what was most impressive was the way in which the Webtrends Optimize team used their suite of tools and analysed the data to identify the key problem area so quickly. Testimonial By Nici Hardy
Webtrends Optimize testimonial

Liz McNamara

Marketing Director

Get The Label
The Webtrends Optimize team built us a social proof and product recommendations engine and had it live on our site in a matter of weeks. It outperformed what we had before, and we’ve now got an extensive roadmap of ideas to try. Testimonial By Liz McNamara

Alitalia - Transportation/trucking/railroad

Webtrends Optimize helped Alitalia increase online bookings by 7% using AB testing and MVT. Alitalia saw a 6% increase in click-through conversions and a €2 million revenue uplift per quarter. The ai...rline's website receives over 5 million visits monthly, with 900,000 transactions. Webtrends Optimize provided a fully managed service to improve Alitalia's digital channels.

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Get The Label - Retail

Get The Label wanted to help shoppers find products faster on their website. They saw that people who used the search bar bought more often. They worked with Webtrends Optimize to test changes to the... search bar using AB testing. They tried different designs and words to make the search bar stand out. The best version made the search bar green and added a magnifying glass. This led to a 4.38% higher conversion rate, 460 more conversions each quarter, and 6% more searches.

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Victoria Plum - Retail

Victoria Plum wanted to improve how they recommend products to customers online. Their old system only showed items from the same collection and was hard to manage. They switched to Webtrends Optimiz...e’s product recommendation engine, which uses smart algorithms to suggest more relevant products. After testing, they saw a 7% increase in sales. The new system also made it easier to offer more choices to shoppers.

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Scan Computers - Consumer Electronics

Scan Computers wanted to increase sales of their ScanProtect warranty for customers building their own computers. The company changed the layout and wording of the ScanProtect offer on their website.... They used A/B testing to see if these changes would help. After 30 days, clicks on 'Protect' went up by 22.6%. Sales of ScanProtect rose by 3.7%. The average order value increased by 16.2%.

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Virgin Wines - Consumer Goods

Virgin Wines partnered with Webtrends Optimize to enhance their digital presence through web personalization. The challenge was to allow returning customers to easily reorder their favorite wine case...s. This complex task required integration with Virgin Wines' databases and was categorized as a Level five complexity by Webtrends Optimize. The solution involved a ten-week A/B test development, ensuring seamless integration and no disruption to the existing website.

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redspottedhanky.com - Transportation/trucking/railroad

Webtrends Optimize helped redspottedhanky.com increase train ticket sales by over £1 million. The challenge was to move more visitors through the sales funnel and boost conversions. Webtrends Optimiz...e used A/B and multivariate testing on the homepage search widget. They removed a distracting call-to-action button and simplified the booking process. Results included a 5.76% increase in booking confirmations, 10.24% more open-return bookings, and 12,500 extra visitors per quarter reaching the Journey Details page.

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Webtrends Optimize Discovery

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Peers used Webtrends Optimize for engagement management and sending & publishing communications

Webtrends Optimize Competitors

Webtrends Optimize Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (2)
Custom Reports

4.52/5 ★

Read Reviews (260)
Analytics

4.41/5 ★

Read Reviews (74)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (2)
Custom Reports

4.52/5 ★

Read Reviews (260)
Analytics

4.41/5 ★

Read Reviews (74)

Webtrends Optimize Integrations

Webtrends Optimize integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.68/5 ★

Read Reviews (94)
Data Export

4.32/5 ★

Read Reviews (34)

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Invoca Signal AI

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

mParticle

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Klipfolio

4.7 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

AB Tasty

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Webtrends Optimize

Overall Risk Meter

Low Medium High

Top Failure Risks for Webtrends Optimize

Webtrends Optimize News

Awards
 

Software business that works with financial services companies becomes first conversion rate optimisation platform to be B Corp certified - IFA Magazine

Webtrends Optimize has become the first conversion rate optimization platform to achieve B Corp certification, reflecting its commitment to high social and environmental standards. The certification process evaluated the company across governance, workers, community, environment, and customers. Key achievements include becoming a Living Wage Employer, committing to net-zero carbon emissions by 2030, and donating 2% of annual revenue to charitable causes.

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Awards
 

#exelite23 #cro #conversionrateoptimisation #experimentation #abtesting | Webtrends Optimize

Webtrends Optimize won the People's Choice Technology Product Of The Year award at the Experimentation Elite awards, highlighting their excellence in conversion rate optimization and A/B testing.

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Webtrends Optimize Profile

Company Name

Webtrends Optimize

Company Website

https://www.webtrends-optimize.com/

HQ Location

Lawrence House, 45 High Street, Egham, TW20 9DP

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