Webtrends Optimize Overview

Webtrends Optimize boosts online conversions with its market-leading MVT, AB Testing, and Personalisation platform. Businesses using this tool can expect an impressive average ROI of 28 times their investment. The platform allows for unrestricted experimentation, enabling companies to test and personalize their digital strategies effectively. It's recognized as a people's choice and a technology product of the year, underscoring its proven success in conversion rate optimization. With Webtrends Optimize, businesses can refine their online presence and drive significant growth in customer engagement and sales.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Helpdesk Management, as the business use cases that they have been most satisfied with while using Webtrends Optimize.

Other use cases:

  • Segmentation And Targeting
  • Customer Feedback Management
  • Digital Marketing
  • Collaboration
  • Training & Onboarding
  • Contract Management
  • Lead Qualification: Technographic
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Webtrends Optimize.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Manage Risk
  • Shorten Ramp Up Time
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Webtrends Optimize Use-Cases and Business Priorities: Customer Satisfaction Data

Webtrends Optimize works with different mediums / channels such as Website. and Phone Calls.

Webtrends Optimize's features include Personalization, Widgets, AB Testing, etc. and Webtrends Optimize support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Webtrends Optimize analytics capabilities include Custom Reports, and Analytics.

Reviews

"The guys at Webtrends Optimize are like an extension of my internal team here at Europcar. The quality of our relationship and this collaborative approach has been the key to delivering a successful testing strategy." - Catrena Blanco

Webtrends Optimize, Smartlook, Convert Experiences, Kameleoon, WalkMe Digital Adoption Platform, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Webtrends Optimize is a market-leading MVT, AB Testing, and Personalisation platform. Clients typically achieve a 28x ROI, significantly boosting online conversions.

Popular Business Setting

for Webtrends Optimize

Top Industries

  • Transportation/Trucking/Railroad
  • Retail
  • Computer Software

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Webtrends Optimize is popular in Transportation/Trucking/Railroad, Retail, and Computer Software and is widely used by Enterprise, Small Business, and Mid Market.

Webtrends Optimize Customer wins, Customer success stories, Case studies

How can Webtrends Optimize optimize your Engagement Management Workflow?

How does Webtrends Optimize facilitate Sending & Publishing Communications?

How does Webtrends Optimize address your Helpdesk Management Challenges?

How can Webtrends Optimize enhance your Segmentation And Targeting process?

How does Webtrends Optimize facilitate Customer Feedback Management?

26 buyers and buying teams have used Cuspera to assess how well Webtrends Optimize solved their Conversion Rate Optimization needs. Cuspera uses 1444 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Webtrends Optimize testimonial

Catrena Blanco

Head of User Experience

Europcar
The guys at Webtrends Optimize are like an extension of my internal team here at Europcar. The quality of our relationship and this collaborative approach has been the key to delivering a successful testing strategy. Testimonial By Catrena Blanco
Webtrends Optimize testimonial

Nici Hardy

Marketing Manager

VIP SKI
Though the test was relatively simple in itself, what was most impressive was the way in which the Webtrends Optimize team used their suite of tools and analysed the data to identify the key problem area so quickly. Testimonial By Nici Hardy
Webtrends Optimize testimonial

Dean Taylor

CEO

Cracka Wines
We were amazed at how seemingly minor adjustments such as showing return visitors wines they had looked at during a previous visit would make such a difference to our conversion rates. Testimonial By Dean Taylor
CUSTOMERS TESTIMONIALS
Webtrends Optimize testimonial

Catrena Blanco

Head of User Experience

Europcar
The guys at Webtrends Optimize are like an extension of my internal team here at Europcar. The quality of our relationship and this collaborative approach has been the key to delivering a successful testing strategy. Testimonial By Catrena Blanco
Webtrends Optimize testimonial

Nici Hardy

Marketing Manager

VIP SKI
Though the test was relatively simple in itself, what was most impressive was the way in which the Webtrends Optimize team used their suite of tools and analysed the data to identify the key problem area so quickly. Testimonial By Nici Hardy
Webtrends Optimize testimonial

Dean Taylor

CEO

Cracka Wines
We were amazed at how seemingly minor adjustments such as showing return visitors wines they had looked at during a previous visit would make such a difference to our conversion rates. Testimonial By Dean Taylor

Alitalia - Transportation/trucking/railroad - transportation/trucking/railroad

Webtrends Optimize helped Alitalia increase online bookings by 7% using AB testing and MVT. Alitalia saw a 6% increase in click-through conversions and a €2 million revenue uplift per quarter. The ai...rline's website receives over 5 million visits monthly, with 900,000 transactions. Webtrends Optimize provided a fully managed service to improve Alitalia's digital channels.

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Lark London - Retail - Retail

Webtrends Optimize helped Lark London launch their first Shopify store in just 48 hours. Lark London, a growing independent retailer, needed a fast and effective online presence. The Webtrends Optimi...ze team built, tested, and deployed website changes quickly. Their new site and social media strategy drove strong traffic and sales. Lark London opened a new revenue stream and boosted brand awareness online.

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Cracka Wines - Retail - retail

Webtrends Optimize helped Cracka Wines use multivariate testing (MVT) to boost online sales. The team ran three MVT tests on the website. The first test increased sales by 36% by making the homepage ...easier to use. The second test improved sales by 13.5% by showing returning visitors their recently viewed items. The third test changed pricing displays and led to an 18% sales uplift. Cracka Wines quickly added the winning changes to their site.

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Victoria Plum - Retail - retail

Victoria Plum wanted to improve how they recommend products to customers online. Their old system only showed items from the same collection and was hard to manage. They switched to Webtrends Optimiz...e’s product recommendation engine, which uses smart algorithms to suggest more relevant products. After testing, they saw a 7% increase in sales. The new system also made it easier to offer more choices to shoppers.

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nib - Insurance - Insurance

Webtrends Optimize helped nib, a major health insurance provider, boost conversions by 27%. nib faced high form abandonment and lacked internal resources for advanced AB and multivariate testing. Web...trends Optimize delivered a tailored conversion optimisation strategy, simplifying forms and personalising user journeys. The new website improved user experience, especially on mobile, and made it easier for customers to compare and select insurance packages. This led to more healthcare subscriptions and higher revenue for nib.

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Unbiased - Financial Services - Financial Services

Webtrends Optimize helped Unbiased achieve a 104% aggregated conversion lift across all devices. Unbiased wanted to balance enquiries between their Matchflow and directory channels without losing pre...vious conversion gains. The team ran an AB test introducing a choice step for users. This led to significant increases in both Matchflow and directory conversions. Tablet users saw the highest improvement, with all devices showing strong results.

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Webtrends Optimize Discovery

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Frequently Asked Questions(FAQ)

for Webtrends Optimize

What is Webtrends Optimize?

Webtrends Optimize is an enterprise-grade experimentation platform with a suite of website optimization tools to enhance visitors' digital experience and help businesses to increase online conversions.

Webtrends Optimize helps develop website optimisation strategy and the delivery of these tactics, ranging from simple AB test button colour changes right through to one-to-one personalisation and advanced testing techniques. Webtrends Optimize's Mutual Exclusions feature helps to control a user's exposure to multiple experiments by using mutual exclusion rules.

Webtrends Personalization provides tools for enhancing customer experiences by providing insights on past visits to the site, that enables tailoring content to their needs on future visits. The Target feature helps to Identify key segments and target each of them with a specific experience. The survey tools ranging from on-site surveys to snap-shot to complex multi-question format enables getting instant reactions on the customer experience.

What is Webtrends Optimize used for?

Webtrends Optimize is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Webtrends Optimize?

Personalization, Widgets and AB testing are some of the top features of Webtrends Optimize.

Who uses Webtrends Optimize?

Webtrends Optimize is used by Transportation/Trucking/Railroad, Retail and Computer Software among other industries.

What are Webtrends Optimize alternatives?

Smartlook, Convert Experiences, Kameleoon and WalkMe Digital Adoption Platform are popular alternatives for Webtrends Optimize.

Where is Webtrends Optimize located?

Webtrends Optimize is headquartered at Lawrence House, 45 High Street, Egham, TW20 9DP.
lightning

Peers used Webtrends Optimize for engagement management and sending & publishing communications

Webtrends Optimize Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (2)
Custom Reports

4.52/5 ★

Read Reviews (260)
Analytics

4.41/5 ★

Read Reviews (74)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (2)
Custom Reports

4.52/5 ★

Read Reviews (260)
Analytics

4.41/5 ★

Read Reviews (74)

Software Failure Risk Guidance

?

for Webtrends Optimize

Overall Risk Meter

Low Medium High

Top Failure Risks for Webtrends Optimize

Webtrends Optimize News

Executive

Webtrends Optimize appoints Samantha Bessant as Customer Success Director

Webtrends Optimize has appointed Samantha Bessant as Customer Success Director to enhance client relationships and streamline customer delivery processes. Based in Surrey, Bessant will lead a team focused on account management, support, and onboarding. This appointment aligns with the company's growth strategy following a successful year marked by increased accounts and product updates.

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Awards

Software business that works with financial services companies becomes first conversion rate optimisation platform to be B Corp certified - IFA Magazine

Webtrends Optimize has become the first conversion rate optimization platform to achieve B Corp certification, reflecting its commitment to high social and environmental standards. The certification process evaluated the company across governance, workers, community, environment, and customers. Key achievements include becoming a Living Wage Employer, committing to net-zero carbon emissions by 2030, and donating 2% of annual revenue to charitable causes.

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Awards

#exelite23 #cro #conversionrateoptimisation #experimentation #abtesting | Webtrends Optimize

Webtrends Optimize won the People's Choice Technology Product Of The Year award at the Experimentation Elite awards, highlighting their excellence in conversion rate optimization and A/B testing.

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Webtrends Optimize Profile

Company Name

Webtrends Optimize

Company Website

https://www.webtrends-optimize.com/

HQ Location

Lawrence House, 45 High Street, Egham, TW20 9DP

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