Zapier: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Zapier
Brand: Zapier
Rating: 4.65 (16234 reviews)

4.65 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(16234)

Zapier | The easiest way to automate your work

AI Powered

App Partner

Zapier Overview

Zapier automates work across 6,000+ app integrations. Workflow automation software allows focus on important tasks.

Use Cases

Customers recommend Workflow Management, Communication Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Zapier.

Other use cases:

Social Media Management
Advertisement
Engagement Management
Helpdesk Management
Sales Document Management
Contact List Management
Collaboration

See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zapier.

Other priorities:

Increase Sales & Revenue
Improve Internal Communications
Improve ROI
Scale Best Practices
Enter New Markets Internationally Or Locally
Launch New Products
Improve Digital And Social Presence
Grow Market Share
Build Brand Awareness
Improve Efficiency
Improve Consistency
Increase Customer Life Time Value
Improve Stakeholder Relations
Improve Brand Engagement
Improve Visibility
Establish Thought Leadership
Improve Navigation

See all business priorities See less business priorities

Zapier Use-Cases and Business Priorities: Customer Satisfaction Data

Zapier works with different mediums / channels such as E-Mail. Social Media. and Facebook.

Zapier's features include Alerts: Popups & Notifications, Personalization, Templates, etc. and Zapier support capabilities include Email Support, Phone Support, Chat Support, etc. also Zapier analytics capabilities include Analytics, and Custom Reports.

Reviews

"...All of our new lead management and email setup is handled by this system...." Peer review by Kohl Meeks

Zapier, HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), Act-On, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zapier

Top Industries

Marketing and Advertising
Computer Software
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Zapier is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Zapier Use Cases

Why is Zapier the best choice for Workflow Management?

Zapier automates workflows by connecting applications, streamlining processes and increasing efficiency. The tool enables both developers and non-technical users to build custom workflows. Limitations exist for less popular applications, with fewer activation options available.

"...It was actually kind of fun to sit and think through the automation workflows as I set them up...." Peer review by Heather H., Content Marketing Manager, Real Estate

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How does Zapier address your Communication Management Challenges?

Zapier facilitates automated communication between applications, enabling tasks such as social media posting, sending timely notifications, and email integration. It provides flexibility in formatting email content and offers various communication methods, including email, text messages, and social media posts. However, Zapier's reliability can be inconsistent, and there is potential for unintentional communication due to user error.

"...Zapier sends us helpful email alerts when something goes wrong...." Peer review by Professional in Marketing

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What benefits does Zapier offer for Generation Of New Leads?

Zapier streamlines lead generation by automating the transfer of data between applications. This includes capturing leads from social media and websites, adding them to CRMs, and triggering email sequences. A limitation of Zapier is that it may require additional programming for certain integrations.

"...We use Zapier for creating really simple automation when testing new lead gen opportunities...." Peer review by Keiran W., Managing Director , Marketing and Advertising

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What makes Zapier ideal for Social Media Management?

Zapier automates social media management tasks such as posting to multiple platforms and sharing content across various accounts. Users can create automated workflows to streamline social media activities and save time. Zapier's capabilities are limited to basic social media management and do not include advanced features such as analytics or scheduling.

"...IFTTT/Zapier Shutterstock suggests that social media managers go beyond just the traditional: Write a post. ..." 8 Social Media Management Tools (Free & Premium) You Definitely Need for Growth

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What Are the key features of Zapier for Advertisement?

Zapier enables the automation of workflows by integrating various applications. Zapier integrates applications such as Slack, Google Sheets, QuickBooks, Facebook Lead Ads, Google Docs, and Mailchimp. A limitation is that Facebook Lead Ads integration is a paid service.

"...It has helped us to collect information from potential clients in different digital campaigns such as Google and Facebook ads, in this way automate user registration by automatically connecting and comparing databases between mailchimp and hubspot...." Peer review by Administrator

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84+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Zapier solved their Marketing Automation needs. Cuspera uses 16234 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Vector Media Media Production	Media Production	CASE STUDY Vector Media Vector Media improved customer support with AI, saving up to 30 minutes per ticket by automating summaries and suggested responses. Read More
ServiceTitan Computer Software	Computer Software	CASE STUDY ServiceTitan ServiceTitan used Zapier to automate customer data enrichment, enhancing data accuracy and insights, which improved team collaboration and customer support effectiveness. Read More
Gold Rush Vinyl Manufacturing	Manufacturing	CASE STUDY Gold Rush Vinyl Gold Rush Vinyl improved indie musicians' revenue through automation, efficiently producing vinyl records. This business innovation supports sustainable musician incomes and addresses production challenges. Read More

Frequently Asked Questions(FAQ)

for Zapier

What is Zapier?

Zapier is an automation platform that allows users to integrate and automate workflows between web applications. It automates the work by connecting the apps and then moving information between them according to the rules that have been set.

Zapier connects over 5,000 apps, allowing conversations to flow automatically. It uses no code to automate repetitive tasks between two or more apps. When an event occurs in one app, Zapier can notify another app to perform or do a specific action, increasing business efficiency.

Some of its features are accounting integration, application management, business process automation, collaboration tools, compliance management, configurable workflow, ERP, email management, multiple data sources, no-coding and many more.

What is Zapier used for?

Zapier is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Workflow Management, Communication Management and Generation Of New Leads .

What are the top features of Zapier?

Alerts: popups & Notifications, Personalization and Templates are some of the top features of Zapier.

Who uses Zapier?

Zapier is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Zapier alternatives?

HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot) and Act-On are popular alternatives for Zapier.

Where is Zapier located?

Zapier is headquartered at 548 Market St., #62411, San Francisco, CA 94104, US.

Peers used Zapier for workflow management and communication management

Zapier Competitors

More Zapier Alternatives...

Zapier Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.82/5 ★ Read Reviews (11)
Analytics	4.28/5 ★ Read Reviews (209)
Custom Reports	3.93/5 ★ Read Reviews (934)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.82/5 ★ Read Reviews (11)
Analytics	4.28/5 ★ Read Reviews (209)
Custom Reports	3.93/5 ★ Read Reviews (934)

Zapier Integrations

Zapier integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.95/5 ★

Read Reviews (1427)

Data Export

3.76/5 ★

Read Reviews (633)

Software Failure Risk Guidance

for Zapier

Overall Risk Meter

Low Medium High

Top Failure Risks for Zapier

Zapier News

Atlanta-based NoCodeOps Gets Acquired By Workplace Automation Platform Zapier

NoCodeOps' relationship with Zapier goes back several years, when Zapier's co-founder and CEO Wade Foster invested in the startup's seed round.

21/07/2024 - source

Zapier Profile

Company Name

Zapier

Company Website

https://zapier.com/home

HQ Location

548 Market St., #62411, San Francisco, CA 94104, US

Employees

101-250

Social

Financials

SEED

Zapier: Use-Cases, Insights and Reviews | 2025 Cuspera

Zapier | The easiest way to automate your work

Failure Risk for Zapier ?

Zapier Overview

Use Cases

Business Priorities

Zapier Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Zapier Use Cases

Why is Zapier the best choice for Workflow Management?

How does Zapier address your Communication Management Challenges?

What benefits does Zapier offer for Generation Of New Leads?

What makes Zapier ideal for Social Media Management?

What Are the key features of Zapier for Advertisement?

84+ more Business Use Cases

Case Studies

CASE STUDY Vector Media

CASE STUDY ServiceTitan

CASE STUDY Gold Rush Vinyl

Frequently Asked Questions(FAQ)

What is Zapier?

What is Zapier used for?

What are the top features of Zapier?

Who uses Zapier?

What are Zapier alternatives?

Where is Zapier located?

Peers used Zapier for workflow management and communication management

Zapier Competitors

Zapier Features

Zapier Integrations

Lighthouse Issue Tracking

Leadberry B2B Lead Generation

MeetingKing

Tovuti

myPresences

Software Failure Risk Guidance

Zapier News

Atlanta-based NoCodeOps Gets Acquired By Workplace Automation Platform Zapier

Zapier Profile

Get a personalised risk report for Zapier

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