AdRoll ABM (formerly RollWorks) Overview

RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Use Cases

Customers recommend Account Management, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using AdRoll ABM (formerly RollWorks).

Other use cases:

  • Generation Of New Leads
  • Campaign Management
  • Digital Marketing
  • Identify Target Customers
  • Segmentation And Targeting
  • Lead Engagement
  • Lead Qualification
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Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using AdRoll ABM (formerly RollWorks).

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
See all business priorities See less business priorities

AdRoll ABM (formerly RollWorks) Use-Cases and Business Priorities: Customer Satisfaction Data

AdRoll ABM (formerly RollWorks) works with different mediums / channels such as Website.

AdRoll ABM (formerly RollWorks)'s features include Personalization, Templates, SEM, etc. and AdRoll ABM (formerly RollWorks) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also AdRoll ABM (formerly RollWorks) analytics capabilities include Analytics, and Custom Reports.

Reviews

"RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach." - Staisey Divorski

AdRoll ABM (formerly RollWorks), TaxDome, XiQ, VTS, Leandata, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AdRoll ABM (formerly RollWorks)

Top Industries

  • Computer Software
  • Internet
  • Telecommunications

Popular in

  • Small Business
  • Mid Market
  • Enterprise

AdRoll ABM (formerly RollWorks) is popular in Computer Software, Internet, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.

AdRoll ABM (formerly RollWorks) Customer wins, Customer success stories, Case studies

What makes AdRoll ABM (formerly RollWorks) ideal for Account Management?

How efficiently Does AdRoll ABM (formerly RollWorks) manage your Engagement Management?

What Are the key features of AdRoll ABM (formerly RollWorks) for Generation Of New Leads?

How does AdRoll ABM (formerly RollWorks) facilitate Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well AdRoll ABM (formerly RollWorks) solved their Account Based Marketing needs. Cuspera uses 2413 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

CUSTOMERS TESTIMONIALS
AdRoll ABM (formerly RollWorks) testimonial

Staisey Divorski

VP Marketing

ENPLUG
RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Testimonial By Staisey Divorski
CUSTOMERS TESTIMONIALS
AdRoll ABM (formerly RollWorks) testimonial

Staisey Divorski

VP Marketing

ENPLUG
RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Testimonial By Staisey Divorski

LeapPoint - Information Technology And Services

RollWorks helped LeapPoint improve their account-based marketing. LeapPoint used RollWorks to target the right accounts with smart data tools and real-time insights. They saw ad influence on 50% of a...ll opportunities in eight months. Opportunities influenced by ads had a 12% higher win rate. Average revenue for influenced opportunities grew by 167%. LeapPoint also saw higher click-through and engagement rates than industry averages.

Read on →

Acadeum - Education

RollWorks helped Acadeum, a course-sharing platform for colleges, grow website traffic by 25% each quarter. Acadeum needed to reach a niche audience and struggled with small target groups using their... existing tools. RollWorks integrated with HubSpot and used AI-powered ABM advertising to identify and target in-market buyers. The platform improved lead quality and reporting accuracy. Acadeum launched campaigns quickly and saw more effective sales conversations and better engagement.

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BetterCloud - Information Technology And Services

RollWorks helped BetterCloud improve their account-based marketing. The marketing team needed to align with sales and target the right accounts. They used RollWorks to define their ideal customer pro...file and tier their account lists. In one quarter, they saw a 64% shift from unaware to engaged accounts. They also created 18 influenced opportunities from top named accounts.

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Auditoria - Computer Software

RollWorks helped Auditoria's small marketing team reach more target accounts with account-based marketing. Auditoria used RollWorks, LinkedIn, ZoomInfo, HubSpot, and Salesforce to find and engage the... right companies. In 5 months, they reached 93% of their target account list. 59% of those accounts visited the website, and 31% became engaged. Auditoria saw a 208% increase in engaged accounts and up to 3.8% click-through rates on LinkedIn campaigns.

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Highspot - Computer Software

RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and act...ionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.

Read on →

Obsidian Security - Computer & Network Security

RollWorks helped Obsidian Security shift to account-based marketing (ABM) for faster deal velocity. The team targeted companies using multiple SaaS apps, focusing on Workday security. They used RollW...orks to identify key decision makers and refine their ideal customer profile. Obsidian Security closed millions in revenue in 7 months. They saw more six-figure ARR deals close within 90 days and 90% of target accounts showed intent.

Read on →

The Evolution of RollWorks!

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Frequently Asked Questions(FAQ)

for AdRoll ABM (formerly RollWorks)

What is AdRoll ABM (formerly RollWorks)?

RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.

RollWorks helps teams to Identify ideal customer profile (ICP), target accounts and key buyers. It provides funnel stage insights and website visitor insights. It helps in engaging high-fit accounts (even without a target account list) with digital advertising and sales automation. It helps in viewing detailed performance data for each account down to individual contacts and specific sales stages.

RollWorks uses artificial intelligence and machine learning for automating and optimizing the data.It comes with advanced ABM strategies with a target account list for account list creation, account scoring, account suggestion, account groups. It provides database of 320 million verified contacts to reach key decision makers with the campaign. It comes with Salesforce, Marketo, Hubspot integrations to sync information bidirectionally.

What is AdRoll ABM (formerly RollWorks) used for?

AdRoll ABM (formerly RollWorks) is a Account Based Marketing Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Account Management, Engagement Management and Advertisement .

What are the top features of AdRoll ABM (formerly RollWorks)?

Personalization, Templates and SEM are some of the top features of AdRoll ABM (formerly RollWorks).

Who uses AdRoll ABM (formerly RollWorks)?

AdRoll ABM (formerly RollWorks) is used by Computer Software, Internet and Telecommunications among other industries.

What are AdRoll ABM (formerly RollWorks) alternatives?

TaxDome, XiQ, VTS and Leandata are popular alternatives for AdRoll ABM (formerly RollWorks).

Where is AdRoll ABM (formerly RollWorks) located?

AdRoll ABM (formerly RollWorks) is headquartered at San Francisco, California.
lightning

Peers used AdRoll ABM (formerly RollWorks) for account management and engagement management

AdRoll ABM (formerly RollWorks) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (70)
Analytics

4.65/5 ★

Read Reviews (98)
Custom Reports

4.22/5 ★

Read Reviews (394)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (70)
Analytics

4.65/5 ★

Read Reviews (98)
Custom Reports

4.22/5 ★

Read Reviews (394)

Software Failure Risk Guidance

?

for AdRoll ABM (formerly RollWorks)

Overall Risk Meter

Low Medium High

Top Failure Risks for AdRoll ABM (formerly RollWorks)

Adroll Profile

Company Name

Adroll

Company Website

https://www.adroll.com/

HQ Location

San Francisco, California

Social

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Financials

IPO