Asana Overview

Asana is a work management tool offering features for projects, workflows, goals, and teams. Users can read about its features, usage, and sign-up process.

Use Cases

Customers recommend Collaboration, Workflow Management, Engagement Management, as the business use cases that they have been most satisfied with while using Asana.

Other use cases:

  • Communication Management
  • Onboarding
  • Content Management
  • Campaign Management
  • Products & Pricelist Management
  • Sales Document Management
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Improve Internal Communications and Acquire Customers are the most popular business priorities that customers and associates have achieved using Asana.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Manage Risk
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Navigation
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Asana Use-Cases and Business Priorities: Customer Satisfaction Data

Asana works with different mediums / channels such as E-Mail.

Asana's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Asana support capabilities include Email Support, AI Powered, Phone Support, etc. also Asana analytics capabilities include Analytics, and Custom Reports.

Reviews

"Because design is a shared service at Blackboard, we’re at the whims of different business units’ priorities. Consolidating our work to see our designers’ active projects helps us understand their capacity and helps with resourcing." - Joannie Wu

Asana, Trello, Basecamp, Wrike, Airtable, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Asana

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Asana is popular in Computer Software, Marketing And Advertising, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Asana Use Cases

How can Asana optimize your Collaboration Workflow?

What solutions does Asana provide for Workflow Management?

How can Asana enhance your Engagement Management process?

What benefits does Asana offer for Communication Management?

How does Asana facilitate Onboarding?

85+ more Business Use Cases

13 buyers and buying teams have used Cuspera to assess how well Asana solved their Project Management needs. Cuspera uses 32725 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Asana testimonial

Joannie Wu

Design Manager

Blackboard
Because design is a shared service at Blackboard, we’re at the whims of different business units’ priorities. Consolidating our work to see our designers’ active projects helps us understand their capacity and helps with resourcing. Testimonial By Joannie Wu
Asana testimonial

Corri Skinner

Executive Director, Client Success

Vox Media
Our communication was the Wild West, with email, hallway conversation, Salesforce, and Slack. As our company and team grew, there was no way we could continue without a centralized system to track everything. Testimonial By Corri Skinner
Asana testimonial

Ziv Peled

Chief Customer Officer

Appsflyer
Asana provides an opportunity for me to work with people across the business, from the CEO to people on my team in a more streamlined way. It makes me a better leader. Testimonial By Ziv Peled
CUSTOMERS TESTIMONIALS
Asana testimonial

Joannie Wu

Design Manager

Blackboard
Because design is a shared service at Blackboard, we’re at the whims of different business units’ priorities. Consolidating our work to see our designers’ active projects helps us understand their capacity and helps with resourcing. Testimonial By Joannie Wu
Asana testimonial

Corri Skinner

Executive Director, Client Success

Vox Media
Our communication was the Wild West, with email, hallway conversation, Salesforce, and Slack. As our company and team grew, there was no way we could continue without a centralized system to track everything. Testimonial By Corri Skinner
Asana testimonial

Ziv Peled

Chief Customer Officer

Appsflyer
Asana provides an opportunity for me to work with people across the business, from the CEO to people on my team in a more streamlined way. It makes me a better leader. Testimonial By Ziv Peled

Case Studies

COMPANY INDUSTRY CASE STUDIES
Asana case study

L'Oréal
Manufacturing
Manufacturing
Case Study L'Oréal

How L'Oréal UK and Ireland embodies the beauty of collaboration with Asana

Read More
Asana case study

We Are Era
Publishing
Publishing
CASE STUDY We Are Era

We Are Era improved project management efficiency by 30% using Asana, enhancing collaboration and workflow automation.

Read More
Asana case study

FOND OF
Retail
Retail
CASE STUDY FOND OF

FOND OF used Asana for improved project management, leading to 30% faster task completion and better team collaboration.

Read More

Video

How to Asana: Automate work with rules

Video Thumbnail

Frequently Asked Questions(FAQ)

for Asana

What is Asana?

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

It is primarily used for Task Management, Agile project management, Bug tracking, business process management, campaign management, collaboration, Gantt Chart, Market Planning, product management and project management.

The software helps organize all the routine tasks in a central location so that the teams can access the priorities, deadlines, responsibilities and the project details, all in one place. Additionally, it facilitates visual project plan, clearly mapping out the dependencies and defining the critical path, and allows real time progress monitoring.

What is Asana used for?

Asana is a Project Management Software mainly used by its customers to Improve Internal Communications and Acquire Customers by Collaboration, Workflow Management and Engagement Management .

What are the top features of Asana?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Asana.

Who uses Asana?

Asana is used by Computer Software, Marketing And Advertising and Education among other industries.

What are Asana alternatives?

Trello, Basecamp, Wrike and Airtable are popular alternatives for Asana.

Where is Asana located?

Asana is headquartered at 1550 Bryant Street, Suite 200, San Francisco, CA 94103 .
lightning

Peers used Asana for collaboration and workflow management

Asana Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (58)
Analytics

3.77/5 ★

Read Reviews (375)
Custom Reports

3.56/5 ★

Read Reviews (5346)

Software Failure Risk Guidance

?

for Asana

Overall Risk Meter

Low Medium High

Top Failure Risks for Asana

Asana News

Asana Announces Strategic Partnership with Datacom to Enhance Enterprise Solutions for ANZ Customers - Business Wire

Asana partners with Datacom to improve enterprise solutions for customers in Australia and New Zealand.

24/11/2024 - source

Asana Announces AI Studio: No-Code Builder for Designing and Deploying AI Agents in Critical Workflows - Business Wire

Asana launched AI Studio, a no-code tool for creating AI agents to improve workflow efficiency.

21/10/2024 - source

Asana Appoints Josh Abdulla as Head of Customer Experience

Asana has appointed Josh Abdulla as the new Head of Customer Experience.

16/09/2024 - source

Asana Feeds

Asana ( NYSE : ASAN ) Updates FY26 Earnings Guidance

Asana updated its FY26 earnings guidance, forecasting EPS of $0.19-$0.20 and revenue of $782.0-$790.0 million, which is below the consensus revenue estimate of $803.47 million.

11/03/2025 - source

Asana ( NYSE : ASAN ) Releases Q1 2026 Earnings Guidance

Asana updated its Q1 2026 earnings guidance, projecting EPS of 0.020 compared to the consensus estimate of -0.010, and revenue between $184.5 million and $186.5 million, below the consensus estimate of $190.7 million. FY 2026 EPS guidance was updated to 0.190-0.200. Analyst ratings were also mentioned.

10/03/2025 - source

Asana Announces Third Quarter Fiscal 2025 Results - Asana - Investor Relations

Asana released its financial results for the third quarter of fiscal year 2025.

04/12/2024 - source

Asana Profile

Company Name

Asana

Company Website

https://asana.com/?noredirect

Year Founded

2008

HQ Location

1550 Bryant Street, Suite 200, San Francisco, CA 94103

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES E