Forsta (formerly Confirmit): Use-Cases, Insights and Reviews | 2026 Cuspera

Forsta helped Cognita, a global education group, gather feedback from over 80,000 students and 15,000 employees across 100 schools in 16 countries. Cognita wanted to lead in private education by usin...g customer experience insights. The challenge was getting buy-in from staff and embedding feedback into the company culture. Forsta's solution enabled Cognita to collect and act on key insights for continuous improvement. The program helped Cognita understand and improve the experiences of parents, students, and employees.
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Forsta helped a global sports apparel giant track its brand reputation worldwide. The company struggled with inconsistent data and high costs from third-party vendors. Forsta provided expert services... and advanced brand tracking tools. The solution enabled standardized reporting across retail channels. The brand now gets reliable insights into customer experience in key US and international markets.
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Forsta’s unified insights platform helped Nuuday, Denmark’s largest telecom provider, manage millions of customer interactions across multiple brands. Nuuday needed a scalable solution to integrate w...ith their data warehouse and support brand-specific experiences. Forsta enabled custom surveys, smart triggers, and a centralized feedback hub. Nuuday reduced survey setup time, improved design flexibility, and delivered faster agent coaching. They achieved higher NPS scores and better customer sentiment tracking with real-time reporting.
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Forsta helped Best Buy adapt quickly during the Covid-19 pandemic. Best Buy used Forsta’s multi-touchpoint CX surveys, live dashboards, and real-time action alerts. The company gathered instant feedb...ack on health and safety concerns. Best Buy’s CX team delivered daily insights to leaders. This helped Best Buy keep customers safe and improve digital sales, pricing strategy, and reporting processes.
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Forsta's Heathrow Discovery portal helped Heathrow Airport manage huge amounts of passenger data. Before, staff waited days for reports and had limited access to insights. The new portal automated da...shboards and reports, making data easy to use and understand. Now, employees get fast, flexible access to customer satisfaction metrics. This lets them track trends, compare with other airports, and improve service quickly.
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RS Group used Forsta Plus, Forsta Action Management, and Forsta Text Analytics to transform its Voice of Customer program. They moved from static reporting to a dynamic, insights-led approach. Embedd...ed digital feedback and strategic consulting helped RS Group improve business performance. The company also raised its customer experience maturity across the organization.
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