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Metadata Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Metadata Platform
Brand: Metadata Platform
Rating: 4.52 (1696 reviews)

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Product and Vendor News

Compliance Automation Pays Off for Metadata.io - Dark Reading 12/09/2024

Customer stories

Metadata Audiences helped Automation Anywhere boost their average deal size by 36%. The company automated 927 hours of work and achieved a 92% lead-to-MQL rate. They also lowered their cost-per-opportunity by 68%. Automation Anywhere used Metadata to build dynamic audiences and optimize paid social campaigns on Facebook and LinkedIn. The platform enabled real-time budget shifts and campaign optimization, driving high-quality leads efficiently.
Writer used Metadata Optimizer to lower their cost per MQL by 86%. They set hard targets for CPL and CPMQL, and the Optimizer adjusted campaigns automatically. Auto Pause Rules stopped underperforming campaigns, saving budget. Writer saw a 1,036% increase in lead volume and saved 3-5 hours daily. The platform helped Writer close a major enterprise customer and scale their marketing efforts.
Docebo used Metadata Spotlight to improve sales and marketing alignment. They needed better ways to find high-intent accounts and connect marketing with sales. Spotlight gave them strong filtering and a clear timeline of account activity. This helped Docebo create targeted audience segments and run more effective campaigns. The tool made workflows faster and gave real-time insights for better decisions.
Metadata helped Nitrogen Wealth improve their Google Search campaigns. The team used Metadata to automate campaign management, connect with Marketo and Salesforce, and run A/B tests. They switched to Single Keyword Ad Groups and expanded their keyword strategy. Nitrogen Wealth saw a 14.45x return on triggered pipeline and tripled their sales accepted opportunities with the same budget. The integration gave them better insights and improved lead quality.
Metadata helped Gainsight create $4.8M in pipeline and automate 437 hours of work. Gainsight's paid media team used Metadata to segment campaigns by geography, market, and product. They built experiments and tested audiences, creative, and copy for each persona. The team moved from manual testing to always-on experimentation. Gainsight achieved a 10.4X return on investment with Metadata's campaign automation and segmentation features.
Qualified used Metadata to activate their intent data and target in-market accounts with ads on Facebook and LinkedIn. Before Metadata, they struggled to get their audiences to take action and saw mismatched data from their intent provider. With Metadata, they built custom audiences, improved ad spend efficiency, and tracked surging accounts for sales outreach. This approach automated 703 hours of work and influenced $6.9M in pipeline. Over 2,000 surging target accounts were reached.

Product Business Settings

Metadata Platform is popular in Computer Software, Marketing And Advertising, and Information Technology And Services industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Channel Partner Management

Account Based Marketing

Metadata Platform Product Overview

Metadata transforms ad spending into measurable pipeline outcomes. It empowers demand generation marketers to optimize their campaigns by leveraging data-driven insights for Account Based Marketing (ABM). The platform enables precise targeting across social media channels, ensuring that each dollar spent contributes to pipeline growth. Metadata's smart features allow marketers to experiment with campaigns, enhancing their efficiency and effectiveness. Users can strategically manage their marketing efforts, turning potential chaos into streamlined actions. This approach not only maximizes return on investment but also provides a competitive edge in navigating ad tech trends.

How satisfied the customers are with Metadata Platform use-cases

Reviews

"...Increasing awareness for products, services or brand combined with generating leads...." Peer review by Christopher E.

Metadata Platform Customer Insights, Testimonials and Case Studies

What Are the key features of Metadata Platform for Advertisement?

Metadata helps businesses create and manage targeted advertisements on social media platforms. It allows for fast ad creation, personalized content, and automated optimization using machine learning. Metadata is limited in the ad formats and creativity it allows compared to native ad platforms.

"...There are very few platforms that enable LinkedIn-like advertising in Facebook...." Peer review by Executive Sponsor

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What benefits does Metadata Platform offer for Account Management?

Metadata Platform simplifies account management for B2B marketing by streamlining account-based marketing (ABM) efforts. It enables marketers to create and launch campaigns, enriching prospect data and targeting specific accounts. The platform is limited in its ability to consistently generate high-quality leads.

"...The business problems we are solving revolve around scaling ad spend and targeting the right companies for our ABM efforts...." Peer review by Sasha S, Marketing Analytics Manager

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How can Metadata Platform enhance your Generation Of New Leads process?

The Metadata Platform helps businesses find potential customers by identifying and targeting them through various advertising platforms. This platform uses data to understand the needs and preferences of potential customers. While the Metadata Platform is effective at generating leads, it may take some time for the platform to build a large enough audience to generate significant results.

"...The CSMs are experienced experts in lead generation advertising and strategy...." Peer review by David F., Marketing and Advertising

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What solutions does Metadata Platform provide for Campaign Management?

Metadata Platform Campaign Management helps marketers manage campaigns, track results, and optimize performance. It enables users to run campaigns based on various metrics, simplifying the campaign management and audience building process. The platform's requirement for a new campaign for each variation in campaign facet can lead to a higher number of campaigns to manage.

"..."Going back to managing ad campaigns directly in Facebook and LinkedIn would bring back the feelings of confusion, frustration, and despair that come from constantly-changing UIs, obscure definitions, and opaque reporting...." Metadata.io

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How can Metadata Platform optimize your Lead Qualification Workflow?

The Metadata Platform enriches leads with firmographic information, improving data accuracy for sales and marketing teams. It allows marketers to create targeted lists based on buyer intent, user demographics, and firmographic data. This platform also offers audience-building features, lead enrichment, and AI-powered customer profiling capabilities. The platform's limitation is the need for improvement in campaign update flexibility.

"...As a CEO Advisor, Board Director, and PE/Venture CEO, he has helped create billions of dollars of incremental enterprise value and tech-company revenues through the creation of breakout strategies and business models, building award-winning products and coaching high-impact CEOs and their teams...." Metadata.io Adds Bill Portelli, CEO/Board Advisor and Serial Entrepreneur, to its Board of Directors

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What is Metadata Platform?

Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.

Metadata Platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation. It enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type.

Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database.

What is Metadata Platform used for?

Metadata Platform is a Account Based Marketing Software mainly used by its customers to Improve ROI and Scale Best Practices by Advertisement, Account Management and Generation Of New Leads .

What are the top features of Metadata Platform?

Personalization, Dashboard and Landing page are some of the top features of Metadata Platform.

Who uses Metadata Platform?

Metadata Platform is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Metadata Platform alternatives?

TaxDome, XiQ, VTS and AdRoll ABM (Formerly RollWorks) are popular alternatives for Metadata Platform.

Where is Metadata Platform located?

Metadata Platform is headquartered at 880 Harrison St, #3C, San Francisco, California 94102, US.

11 buyers and buying teams have used Cuspera to assess how well Metadata Platform solved their Account Based Marketing needs. Cuspera uses 1696 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.