SmartSurvey Overview

SmartSurvey offers a sophisticated online survey tool designed for creating, distributing, and analyzing surveys with ease. This UK-based platform provides graphical analysis of survey results, enabling businesses to gain actionable insights efficiently. SmartSurvey's competitive edge lies in its user-friendly interface combined with advanced features, catering to enterprises seeking comprehensive feedback management solutions. The platform supports a wide range of survey types, making it adaptable for various industry needs. A notable aspect of SmartSurvey is its localized support team, ensuring personalized assistance for UK users. This combination of advanced functionality and local expertise positions SmartSurvey as a valuable asset for businesses aiming to enhance customer feedback strategies.

Use Cases

Customers recommend Collecting Feedback, Engaging Conversational Surveys, Social Media Management, as the business use cases that they have been most satisfied with while using SmartSurvey.

Other use cases:

  • Communication Management
  • Market Research
  • White-Labeled Surveys
  • Contact List Management
  • Helpdesk Management
  • Collaboration
  • Lead Engagement
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Business Priorities

Improve Customer Satisfaction and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using SmartSurvey.

Other priorities:

  • Acquire Customers
  • Improve Efficiency
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Employee Experience
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Improve ROI
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Improve Product Experience
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SmartSurvey Use-Cases and Business Priorities: Customer Satisfaction Data

SmartSurvey works with different mediums / channels such as Social Media. Website. E-Mail etc.

SmartSurvey's features include Embedded Survey Forms, Personalization, Alerts: Popups & Notifications, etc. and SmartSurvey support capabilities include Email Support, Phone Support, Chat Support, etc. also SmartSurvey analytics capabilities include Analytics, and Custom Reports.

Reviews

"Often as a group, we set up project teams for larger assignments such as our annual Scarefest and the launch of new attractions. One of the main objectives during seasonal events is gathering instant feedback from customers to understand what aspect...s they enjoyed or would like to see improved." - Alton Towers

SmartSurvey, Opinion Stage, SmileBack, SurveyMethods, Medallia Agent Connect, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

SmartSurvey offers an advanced, user-friendly online survey tool for creating and distributing surveys. Results can be analyzed graphically by a UK-based team.

Popular Business Setting

for SmartSurvey

Top Industries

  • Government Administration
  • Transportation/Trucking/Railroad
  • Education

Popular in

  • Enterprise
  • Small Business
  • Mid Market

SmartSurvey is popular in Government Administration, Transportation/Trucking/Railroad, and Education and is widely used by Enterprise, Small Business, and Mid Market.

SmartSurvey Customer wins, Customer success stories, Case studies

How can SmartSurvey optimize your Collecting Feedback Workflow?

What benefits does SmartSurvey offer for Engaging Conversational Surveys?

How does SmartSurvey address your Social Media Management Challenges?

How does SmartSurvey facilitate Communication Management?

What Are the key features of SmartSurvey for Market Research?

11 buyers and buying teams have used Cuspera to assess how well SmartSurvey solved their Customer Feedback Management needs. Cuspera uses 3729 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

CUSTOMERS TESTIMONIALS
SmartSurvey testimonial

Head of Product Excellence

Alton Towers
Often as a group, we set up project teams for larger assignments such as our annual Scarefest and the launch of new attractions. One of the main objectives during seasonal events is gathering instant feedback from customers to understand what aspects they enjoyed or would like to see improved. Testimonial By Alton Towers
SmartSurvey testimonial

Hayley

Dunalley Primary School
We needed to work smarter and cut down on the time taken to do administrative tasks. I was aware of how powerful online surveys could be and believed using them could provide the solution we needed. Testimonial By Hayley
SmartSurvey testimonial

David Cooke

Head of corporate internal communications

Home Office
The functionality and features provided by the SmartSurvey platform have enabled us to create some really engaging surveys, with the training we’ve received from the SmartSurvey team helping us to maximise the value we can obtain through the platform. SmartSurvey are really prompt and proactive in ...their support too and have provided us with out-of-scope consultancy support on numerous occasions, which has really useful.

Testimonial By David Cooke
CUSTOMERS TESTIMONIALS
SmartSurvey testimonial

Head of Product Excellence

Alton Towers
Often as a group, we set up project teams for larger assignments such as our annual Scarefest and the launch of new attractions. One of the main objectives during seasonal events is gathering instant feedback from customers to understand what aspects they enjoyed or would like to see improved. Testimonial By Alton Towers
SmartSurvey testimonial

Hayley

Dunalley Primary School
We needed to work smarter and cut down on the time taken to do administrative tasks. I was aware of how powerful online surveys could be and believed using them could provide the solution we needed. Testimonial By Hayley
SmartSurvey testimonial

David Cooke

Head of corporate internal communications

Home Office
The functionality and features provided by the SmartSurvey platform have enabled us to create some really engaging surveys, with the training we’ve received from the SmartSurvey team helping us to maximise the value we can obtain through the platform. SmartSurvey are really prompt and proactive in ...their support too and have provided us with out-of-scope consultancy support on numerous occasions, which has really useful.

Testimonial By David Cooke

London & Partners - Non Profit Organization Management - Medium

SmartSurvey helped London & Partners automate survey workflows and improve data accuracy. The team used reusable templates and Salesforce integration to save time and reduce manual work. Advanced fil...tering and reporting tools made data analysis faster and easier. Collaboration improved as reports could be shared with non-account holders. London & Partners now tracks key metrics like NPS and GVA more efficiently with SmartSurvey.

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Dundee City Council - Government Administration - Large

SmartSurvey helped Dundee City Council collect consistent event feedback across many locations. Before, the council struggled with unreliable data and inconsistent survey questions. SmartSurvey's off...line mode and kiosk feature made it easy to gather responses without internet. The council now trusts their data, can compare events, and benchmarks economic impact. Sharing results is simple and helps focus improvement efforts.

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NHS Hospital for Children - Hospital & Health Care - Large

SmartSurvey helped NHS Hospital for Children centralize feedback with a GDPR-compliant platform. The hospital replaced multiple survey tools, improving data quality and oversight. Staff now use a sin...gle, secure system with SSO and real-time reporting. The hospital saw a 75% cost reduction by switching to a trust-wide license. SmartSurvey's UK-based infrastructure and certifications ensured strong data security.

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Alton Towers - Entertainment

SmartSurvey helps Alton Towers collect feedback from visitors using custom surveys. The team uses surveys to gather insights for decision-making, benchmark performance, and improve customer service. ...Surveys are sent after visits, at events, and through tablets on site. Custom branding on surveys builds trust with guests. Project teams use the data to track progress and measure against targets. Alton Towers values SmartSurvey's attentive support and quick response to issues.

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BPP University - Education - Large

SmartSurvey helped BPP University cut survey fatigue and boost response rates. Before, BPP had long, repetitive surveys and low student engagement. With SmartSurvey, BPP used data integration to pre-...fill answers and shorten surveys. Real-time dashboards gave instant feedback insights. Custom workflows improved survey completion. BPP now gets better student feedback and can act fast to improve satisfaction.

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Fundación Amigos por Siempre - Health, Wellness And Fitness - Medium

SmartSurvey helped Fundación Amigos por Siempre, a Chilean mental health charity, measure the impact of their programs. The charity needed a data-driven way to track social and personal wellness for ...people with cognitive disabilities. SmartSurvey's online surveys and reporting tools replaced anecdotal feedback with actionable data. The foundation used these insights to improve programs and discover new beneficiary needs. Participants found the surveys easy and comfortable to complete.

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Exploring your data - by SmartSurvey

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Frequently Asked Questions(FAQ)

for SmartSurvey

What is SmartSurvey?

SmartSurvey is a feedback management platform that helps to create surveys, build questionnaires and analyze the results to gather the required information to make smart decisions. It helps to improve efficiency and build brand awareness.

SmartSurvey helps to get real-time feedback to retain business and build brand loyalty, increase employee productivity, engagement, and retention. It also identifies trends, validates research, and drives improvements.

Some of its features include providing customized features to create engaging smart surveys, delivering surveys across multiple platforms to engage with users anywhere, analyze data to reveal actionable insights to create opportunities and enable SSL encryption for safe and secure surveys.

What is SmartSurvey used for?

SmartSurvey is a Customer Feedback Management Software mainly used by its customers to Improve Customer Satisfaction and Build Brand Awareness by Collecting Feedback, Engaging Conversational Surveys and Social Media Management .

What are the top features of SmartSurvey?

Embedded survey forms, Personalization and Alerts: popups & Notifications are some of the top features of SmartSurvey.

Who uses SmartSurvey?

SmartSurvey is used by Government Administration, Transportation/Trucking/Railroad and Education among other industries.

What are SmartSurvey alternatives?

Opinion Stage, SmileBack, SurveyMethods and Medallia Agent Connect are popular alternatives for SmartSurvey.

Where is SmartSurvey located?

SmartSurvey is headquartered at Basepoint Business Centre, Oakfield Close, Tewkesbury, Gloucestershire GL20 8SD, GB.
lightning

Peers used SmartSurvey for Collecting feedback and Engaging conversational surveys

SmartSurvey Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.65/5 ★

Read Reviews (148)
Custom Reports

4.45/5 ★

Read Reviews (378)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.65/5 ★

Read Reviews (148)
Custom Reports

4.45/5 ★

Read Reviews (378)

Software Failure Risk Guidance

?

for SmartSurvey

Overall Risk Meter

Low Medium High

Top Failure Risks for SmartSurvey

SmartSurvey News

Product

New CSAT/eSAT Calculation Now Available - Product Update - SmartSurvey

SmartSurvey has launched a new CSAT/eSAT calculation feature for Enterprise Plus users, allowing them to measure satisfaction based on the percentage of satisfied responses rather than averages. This update provides a clearer view of customer or employee sentiment and simplifies reporting. The feature is available now and can be accessed when adding or editing satisfaction questions in surveys.

Read more →
Product

AI Survey Generator and Import Tool: Build surveys in seconds, not hours - Product Update - SmartSurvey

SmartSurvey has launched an upgraded AI Survey Generator and a new AI Import tool, available as of October 24, 2025. The AI Survey Generator now supports all question types, enhancing survey creation efficiency. The AI Import tool allows seamless survey migration from Word or PDF, streamlining the transition from draft to live survey. These tools aim to reduce administrative tasks and improve responsiveness.

Read more →

SmartSurvey Profile

Company Name

SmartSurvey

Company Website

https://www.smartsurvey.co.uk/

HQ Location

Basepoint Business Centre, Oakfield Close, Tewkesbury, Gloucestershire GL20 8SD, GB

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE