Airtable: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Airtable
Brand: Airtable
Rating: 4.67 (13821 reviews)

4.67 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(13821)

Part spreadsheet, part database, and entirely flexible, teams use Airtable to organize their work, their way.

Airtable Overview

Airtable empowers businesses to redefine their project management strategies by leveraging a low-code platform that facilitates the creation of next-generation applications. This tool allows organizations to move beyond traditional, rigid systems and operationalize critical data, enhancing workflow efficiency with AI-driven insights. Airtable's flexibility supports agility at scale, enabling functions across diverse industries to adapt quickly to market trends and demands. With the capability to create and evolve apps instantly, businesses can manage and govern their applications with measurable results. A notable feature is the democratization of development, making it accessible to a broader range of users, which is highlighted by its adoption by over 500,000 organizations worldwide.

Use Cases

Customers recommend Collaboration, Workflow Management, Content Management, as the business use cases that they have been most satisfied with while using Airtable.

Other use cases:

Social Media Management
Communication Management
Contact List Management
Engagement Management
Campaign Management
Event Management
Sales Document Management

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Airtable.

Other priorities:

Improve Internal Communications
Launch New Products
Increase Sales & Revenue
Scale Best Practices
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Improve Stakeholder Relations
Improve Visibility
Improve ROI
Improve Efficiency
Shorten Ramp Up Time
Build Brand Awareness
Improve Consistency
Improve Brand Engagement

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Airtable Use-Cases and Business Priorities: Customer Satisfaction Data

Airtable works with different mediums / channels such as Social Media.

Airtable's features include Recording, Templates, Personalization, etc. and Airtable support capabilities include Chat Support, Email Support, Phone Support, etc. also Airtable analytics capabilities include Analytics, and Custom Reports.

Reviews

"I knew we needed Airtable. I knew the volume of photography I was up against and the scale we were up against." - Korin Thorig

Airtable, Prism PPM (formerly WorkOtter), TeamGantt, ClickUp, MeisterTask, etc., all belong to a category of solutions that help Project Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Airtable is a low-code platform for building next-gen apps. It operationalizes critical data and reimagines workflows with AI.

Popular Business Setting

for Airtable

Top Industries

Non-Profit Organization Management
Education
Computer Software

Popular in

Small Business
Mid Market
Enterprise

Airtable is popular in Non-Profit Organization Management, Education, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Airtable Use Cases

How efficiently Does Airtable manage your Collaboration?

Airtable offers several methods for collaboration, enabling multiple users to work together on shared databases. Users can add collaborators to databases, share links for real-time access, and receive notifications about changes. Airtable's collaboration features are limited by the need for paid plans for certain customizations and the default billing for additional collaborators.

"...Yes, they did fix their roadmap problem, but they had also unexpectedly found the key to cross department collaboration...." Case Study Frame.io

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How can Airtable optimize your Workflow Management Workflow?

Airtable enables users to customize and manage workflows with flexible features. It centralizes several processes and integrates with third-party software. The platform's functionality is limited on mobile devices, which may hinder certain workflow options.

"...In terms of workflow, airtable has proven to be excellent for tracking this...." Peer review by Barrabal M, Marketing Staff

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Why is Airtable the best choice for Content Management?

Airtable offers content management capabilities through its user-friendly spreadsheet-like interface, enabling collaboration and organization of content within shared databases. The platform facilitates real-time editing and content sharing, including media uploads. Non-paying users have limited flexibility, and reporting functionality is basic.

"...Airtable is great for a team to come together and create content calendars of activities...." Peer review by Paul David Terry, Digital Marketing and Communications Specialist, UC Davis Graduate Studies

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How can Airtable enhance your Social Media Management process?

Airtable facilitates social media management by organizing and scheduling social media posts. Users can manage aspects such as platform, caption, hashtags, target audience, image, posting date, event date, and links within the platform. The platform enables seamless communication between team members involved in social media management. Airtable's limitations include a lack of advanced analytics and reporting features similar to Microsoft Excel.

"...My Marketing department uses Airtable to schedule social media on a digital content calendar...." Peer review by Employee in Marketing

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What solutions does Airtable provide for Communication Management?

Airtable facilitates communication management through features such as content calendar planning and publishing, campaign reporting, and the ability to publish calendars to the web. It allows users to manage large complex communication plans, track editorial flow, and aggregate data. Airtable has limitations in its lack of certain standard features, including rich text field type and limited styling options for published views.

"...The business benefits Airtable provides include the ability to track progress toward common goals with teammates and colleagues without sending individual email or scheduling meetings to discuss each person's progress...." Peer review by Danitra W., Non-Profit Organization Management

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73+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Airtable solved their Project Management needs. Cuspera uses 13821 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Project Management needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Korin Thorig VP of Creative Operations West Elm	I knew we needed Airtable. I knew the volume of photography I was up against and the scale we were up against. Testimonial By Korin Thorig
Tanya Smallwood Director of Product Development Frame.io	We were spending so much time trying to find information that by the time we found it, the opportunity had passed. Testimonial By Tanya Smallwood
Jolie Greenstone Creative Operations Director Hearst	We've already seen benefits from this, which has been really exciting. We've been able to advocate for additional support to improve the bandwidth of our teams. Testimonial By Jolie Greenstone

CUSTOMERS	TESTIMONIALS
Korin Thorig VP of Creative Operations West Elm	I knew we needed Airtable. I knew the volume of photography I was up against and the scale we were up against. Testimonial By Korin Thorig
Tanya Smallwood Director of Product Development Frame.io	We were spending so much time trying to find information that by the time we found it, the opportunity had passed. Testimonial By Tanya Smallwood
Jolie Greenstone Creative Operations Director Hearst	We've already seen benefits from this, which has been really exciting. We've been able to advocate for additional support to improve the bandwidth of our teams. Testimonial By Jolie Greenstone

Case Studies

Retail

CASE STUDY Jamjoom Fashion

Airtable helped Jamjoom Fashion unify its supply chain and operations. The company achieved a 99.9% on-time delivery rate, even during the Red Sea shipping crisis. Airtable enabled a 12% cost reducti...on by optimizing inventory and reducing stockouts. Sales increased by 6% due to better product launch efficiency and inventory allocation. Jamjoom Fashion now has a single source of truth for product development and supply chain data.

Transportation/Trucking/Railroad

CASE STUDY JetBlue

Airtable helps JetBlue manage its IT roadmap. The IT team uses Airtable to organize and prioritize projects. Before Airtable, they struggled with scattered data and slow reporting. Airtable gives the...m a single source of truth. This makes it easier to align projects with company goals. The team can now move faster and work together better.

Education

CASE STUDY Teachers College, Columbia University

Airtable helped Teachers College, Columbia University centralize data and improve collaboration. The college replaced Excel and integrated Salesforce to track partnerships, academic planning, and ope...rations. Teams now work from one system instead of scattered spreadsheets. Automations reduced manual work and improved response times. The result is better workflow and less data duplication.

Marketing and Advertising

CASE STUDY DEPT

Airtable helped DEPT, a global marketing agency, unify its data and speed up work with AI. Before Airtable, DEPT used Slack and spreadsheets, which made tracking projects and budgets hard. With Airta...ble, DEPT built a single system for project tracking, legal approvals, and influencer casting. AI integration now recommends influencers in minutes instead of days. The team automated contracts and approvals, saving time. DEPT now manages over 120 video productions a year across 30+ locations with better efficiency.

Education

CASE STUDY CSUCI Extended University

Airtable helped CSUCI Extended University fix student tracking and program management. The university built a central student profile database that connects real-time data from PeopleSoft. Staff can ...now process 5 times more psychology program applicants. Over 1,000 students and alumni are tracked. Staff efficiency doubled by automating manual tasks. The new system improved class scheduling, student retention, and re-enrollment rates.

Internet

CASE STUDY Vimeo

Airtable helped Vimeo cut costs and reduce tool sprawl. Vimeo's customer experience team built 46 custom apps in Airtable, connecting 7 teams and consolidating 15+ workflows. The team replaced many t...ools with one platform. This made it easier to track customer health and manage daily work. Airtable gave Vimeo a central hub for information and improved efficiency.

Airtable app quick start walkthrough

Frequently Asked Questions(FAQ)

for Airtable

What is Airtable?

Airtable is a cloud-based collaboration tool that leverages the features of database and applies to a spreadsheet. It is primarily used by the developers and project management teams to organize data, collaborate and build custom applications without the requirement to code.

Some of the features offered by this platform include file attachments, calendars, kanban card stacks, Content management, content marketing, CRM, database management, digital asset management, lead management, product management, real estate CRM, task management, and workflow management.

Airtable offers integration with applications like Dropbox, Evernote, Box and Google Drive. It facilitates creation of a database, defining of column types, addition of new records, linking of tables and publishing. The tool tracks changes made by different users and also provides a chat facility to help users communicate while working on the tables.

What is Airtable used for?

Airtable is a Project Management Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Collaboration, Workflow Management and Content Management .