Mapp Intelligence Overview

Mapp Intelligence uses previous transaction data, browsing behavior, and contact history to provide accurate predictions and insights about customers. Features include customer insights, smart alerts, and customer journey analysis.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Forecasting, as the business use cases that they have been most satisfied with while using Mapp Intelligence.

Other use cases:

  • Channel Marketing
  • Lifetime Value Management
  • Digital Marketing
  • Lead Qualification
  • Campaign Management
  • Funnel Analysis
  • Generation Of New Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Intelligence.

Other priorities:

  • Scale Best Practices
  • Grow Market Share
  • Increase Customer Life Time Value
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Increase Average Basket Value
  • Improve Consistency
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Mapp Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Intelligence's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Intelligence support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Mapp Intelligence analytics capabilities include Analytics, and Custom Reports.

Reviews

"The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine l...earning and to reach an ideal level of automated marketing outreach by using data from real-time streams." - Martin Nguyen

Mapp Intelligence, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Intelligence

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Mapp Intelligence is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Mapp Intelligence Use Cases

How efficiently Does Mapp Intelligence manage your Engagement Management?

What solutions does Mapp Intelligence provide for Lead Analytics?

How does Mapp Intelligence address your Channel Marketing Challenges?

23+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well Mapp Intelligence solved their Customer Data Platform needs. Cuspera uses 629 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mapp Intelligence testimonial

Martin Nguyen

Director Strategy, Data & Analytics

Flaconi

The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine learning and to reach an ideal level of automated m...arketing outreach by using data from real-time streams.

Testimonial By Martin Nguyen
Mapp Intelligence testimonial

Francois Bertier

Digital Project Manager

Acuitis

The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
Mapp Intelligence testimonial

Steven Doak

Customer Marketing Manager

Freesat

Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
CUSTOMERS TESTIMONIALS
Mapp Intelligence testimonial

Martin Nguyen

Director Strategy, Data & Analytics

Flaconi

The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine learning and to reach an ideal level of automated m...arketing outreach by using data from real-time streams.

Testimonial By Martin Nguyen
Mapp Intelligence testimonial

Francois Bertier

Digital Project Manager

Acuitis

The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
Mapp Intelligence testimonial

Steven Doak

Customer Marketing Manager

Freesat

Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak

Case Studies

Banking

CASE STUDY KfW

Mapp Tag Integration and Usercentrics CMP helped KfW streamline global consent management across nine domains. KfW needed a fast, GDPR-compliant solution to unify consent and simplify tag management.... Mapp and Usercentrics delivered a smooth integration in under two months. KfW now manages consent and tracking easily, enabling marketing personalization while keeping data secure. The new system supports flexible updates and meets strict data protection standards.

Apparel & Fashion

CASE STUDY Vivienne Westwood

Mapp Marketing Cloud helped Vivienne Westwood improve their digital communication strategy. The brand unified customer data from online and offline sources using Mapp Intelligence. They achieved a 38...% increase in email open rates and a 5.8% click-through rate. The team reduced design costs and email creation time. Their average order value is now over £140 per transaction.

Construction

CASE STUDY PBSL Group

Mapp Marketing Cloud helped PBSL Group unify customer data and automate marketing. PBSL wanted to use personalized experiences to boost cross-sell, upsell, and loyalty. Their old systems made it hard... to use customer data. With Mapp, PBSL saw a 225% increase in email engagement and an 80% growth in online revenue. They also reduced email unsubscribes by 15% and improved eCRM performance by 80%.

Retail

CASE STUDY Witt-Gruppe

Mapp Marketing Cloud helped Witt-Gruppe launch a new brand in Sweden using a digital-only approach. Witt-Gruppe activated email, SMS, and push notifications to reach customers. They consolidated cust...omer data for cross-channel marketing. This strategy enabled a successful market entry and improved customer engagement. Witt-Gruppe now communicates with customers across three digital channels.

Retail

CASE STUDY The Entertainer

Mapp Marketing Cloud helped The Entertainer modernize customer communication. The company used advanced personalization and marketing automation to boost results. They achieved over 300 million perso...nalization impressions in 4 months. The Entertainer tracked 150 million page views and converted 430,000+ unique customers in 3 months. Email campaigns saw a triple-digit year-over-year revenue increase. Mapp enabled better audience segmentation and real-time insights for strong business growth.

Apparel & Fashion

CASE STUDY Imperial

Imperial used Mapp Marketing Cloud and Alpenite to fix fragmented data silos. They wanted to unify data to better understand each customer and run hyper-personalized omnichannel marketing. Mapp Marke...ting Cloud helped Imperial integrate data, segment customers, and create unified profiles with real-time insights. This let them personalize customer journeys and improve marketing across digital channels. Alpenite supported the process and helped Imperial manage successful campaigns.

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Collect: Analyze and Activate Your Data With Mapp Intelligence

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Frequently Asked Questions(FAQ)

for Mapp Intelligence

What is Mapp Intelligence?

Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers.

Mapp Intelligence helps to tackle the power of first-party data and provides an accurate prediction of what the customers are going to do next. It helps to improve marketing and campaign activities, E-commerce customer journey visualization, data accuracy and many more.

Some of its features are customer insights, smart alerts to detect data anomalies, learn about individual prospect and customer interests, analyze the customer journey to find the quickest paths to conversion, and many more.

What is Mapp Intelligence used for?

Mapp Intelligence is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Intelligence?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Intelligence.

Who uses Mapp Intelligence?

Mapp Intelligence is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Intelligence alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Mapp Intelligence.

Where is Mapp Intelligence located?

Mapp Intelligence is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.
lightning

Peers used Mapp Intelligence for engagement management and lead analytics

Mapp Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (47)
Analytics

4.83/5 ★

Read Reviews (174)
Custom Reports

4.78/5 ★

Read Reviews (98)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (47)
Analytics

4.83/5 ★

Read Reviews (174)
Custom Reports

4.78/5 ★

Read Reviews (98)

Software Failure Risk Guidance

?

for Mapp Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Intelligence

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Financials

PRIVATE