Mapp Intelligence Overview

Mapp Intelligence uses previous transaction data, browsing behavior, and contact history to provide accurate predictions and insights about customers. Features include customer insights, smart alerts, and customer journey analysis.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Forecasting, as the business use cases that they have been most satisfied with while using Mapp Intelligence.

Other use cases:

  • Channel Marketing
  • Lifetime Value Management
  • Digital Marketing
  • Lead Qualification
  • Campaign Management
  • Funnel Analysis
  • Generation Of New Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Intelligence.

Other priorities:

  • Scale Best Practices
  • Grow Market Share
  • Increase Customer Life Time Value
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Increase Average Basket Value
  • Improve Consistency
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Mapp Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Intelligence's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Intelligence support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Mapp Intelligence analytics capabilities include Analytics, and Custom Reports.

Reviews

"We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to c...hoose Mapp, a partner that we believe to be reliable and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience." - Gaetano Gasperini

Mapp Intelligence, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Intelligence

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Mapp Intelligence is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, Mid Market, and Large Enterprise.

Mapp Intelligence Customer wins, Customer success stories, Case studies

How can Mapp Intelligence enhance your Engagement Management process?

How does Mapp Intelligence facilitate Lead Analytics?

How can Mapp Intelligence optimize your Channel Marketing Workflow?

14 buyers and buying teams have used Cuspera to assess how well Mapp Intelligence solved their Customer Data Platform needs. Cuspera uses 629 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Mapp Intelligence testimonial

Gaetano Gasperini

General Manager

ePRICE
We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to choose Mapp, a partner that we believe to be reliab...le and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience.

Testimonial By Gaetano Gasperini
Mapp Intelligence testimonial

Martin Nguyen

Director Strategy, Data & Analytics

Flaconi
The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine learning and to reach an ideal level of automated m...arketing outreach by using data from real-time streams.

Testimonial By Martin Nguyen
Mapp Intelligence testimonial

Steven Doak

Customer Marketing Manager

Freesat
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
CUSTOMERS TESTIMONIALS
Mapp Intelligence testimonial

Gaetano Gasperini

General Manager

ePRICE
We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to choose Mapp, a partner that we believe to be reliab...le and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience.

Testimonial By Gaetano Gasperini
Mapp Intelligence testimonial

Martin Nguyen

Director Strategy, Data & Analytics

Flaconi
The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine learning and to reach an ideal level of automated m...arketing outreach by using data from real-time streams.

Testimonial By Martin Nguyen
Mapp Intelligence testimonial

Steven Doak

Customer Marketing Manager

Freesat
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak

House of Bruar - Apparel & Fashion

Mapp Fashion helped House of Bruar use AI personalization for their online store. The goal was to show better products to each shopper and lower return rates. They tested Dressipi’s fashion-specific ...AI models for similar items and personalized outfits. This led to a 5% increase in revenue per visitor and a 2% drop in returns. The solution also reduced manual work and gave access to a dashboard for tracking returns.

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Parmalat - Food & Beverages

Mapp Marketing Cloud helps Parmalat improve its marketing. Parmalat uses Mapp to build better relationships with online customers. The company uses engagement and customer analytics features. These t...ools help Parmalat personalize campaigns. Parmalat aims to boost campaign performance and connect more with its customers.

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Varelotteriet - Entertainment

Mapp Marketing Cloud helped Varelotteriet merge online and offline data for personalized marketing. The goal was to increase ticket sales in both online and physical stores. Varelotteriet used Mapp t...o create a digital footprint for each consumer and retailer. This led to a 300% increase in ticket sales across all retailers. The top retailer saw a 1000% boost in sales. The campaign also improved retailer motivation and awareness.

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Belstaff - Apparel & Fashion

Mapp Fashion helped Belstaff boost email revenue by 69%. Belstaff used personalized product and outfit recommendations in their emails. They tested Dressipi’s API in their email service provider. Ema...ils with recommendations saw a 14% higher click-to-open rate, 69% more revenue, and 32% more conversions. The solution fit Belstaff’s brand and improved customer engagement.

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Ella's Kitchen - Food & Beverages

Mapp Marketing Cloud helps Ella's Kitchen deliver more personalized content to customers. The company wanted to improve its eCRM strategy and customer engagement. Mapp's platform supports the Friends... programme with personalized emails, tips, recipes, and coupons. Ella's Kitchen uses Mapp's automation and behavioral data tools to create dynamic, tailored customer journeys. The team plans to boost campaign efficiency and relevancy with Mapp's support and account management.

Read on →

Prénatal - Retail

Mapp Marketing Cloud helped Prénatal run the Mommy Program campaign. Marco Massara, Omnichannel Director at Prénatal, shares how the solution improved their customer experience. Prénatal chose Mapp f...or its insight-led customer experience features. The campaign was one of their most successful. Mapp enabled better marketing automation and customer data unification.

Read on →

Collect: Analyze and Activate Your Data With Mapp Intelligence

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Frequently Asked Questions(FAQ)

for Mapp Intelligence

What is Mapp Intelligence?

Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers.

Mapp Intelligence helps to tackle the power of first-party data and provides an accurate prediction of what the customers are going to do next. It helps to improve marketing and campaign activities, E-commerce customer journey visualization, data accuracy and many more.

Some of its features are customer insights, smart alerts to detect data anomalies, learn about individual prospect and customer interests, analyze the customer journey to find the quickest paths to conversion, and many more.

What is Mapp Intelligence used for?

Mapp Intelligence is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Intelligence?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Intelligence.

Who uses Mapp Intelligence?

Mapp Intelligence is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Intelligence alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Mapp Intelligence.

Where is Mapp Intelligence located?

Mapp Intelligence is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.
lightning

Peers used Mapp Intelligence for engagement management and lead analytics

Mapp Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (47)
Analytics

4.83/5 ★

Read Reviews (174)
Custom Reports

4.78/5 ★

Read Reviews (98)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (47)
Analytics

4.83/5 ★

Read Reviews (174)
Custom Reports

4.78/5 ★

Read Reviews (98)

Software Failure Risk Guidance

?

for Mapp Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Intelligence

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE