Microsoft Power BI Overview

Microsoft Power BI enables data visualization and integration into daily-used apps. A unified platform for self-service and business intelligence is provided.

Use Cases

Customers recommend Competitive Intelligence, Communication Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using Microsoft Power BI.

Other use cases:

  • Collaboration
  • Funnel Analysis
  • Engagement Management
  • Lead Analytics
  • Forecasting
  • Helpdesk Management
  • Training & Onboarding
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Microsoft Power BI.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve ROI
  • Grow Market Share
  • Manage Risk
  • Improve Digital And Social Presence
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Microsoft Power BI Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Power BI works with different mediums / channels such as Website.

Microsoft Power BI's features include Dashboard, Personalization, Calculator, etc. and Microsoft Power BI support capabilities include Phone Support, Email Support, AI Powered, etc. also Microsoft Power BI analytics capabilities include Analytics, and Custom Reports.

Reviews

"Teams ushered in an open communications model where everybody can present their ideas in an immediate and transparent way... Today, we arrive at better solutions, faster than we would have previously." - Cory Smithson

Microsoft Power BI, CARTO Platform, Hevo, Phocas, ZAP Data Hub, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Power BI

Top Industries

  • Information Technology and Services
  • Insurance
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Microsoft Power BI is popular in Information Technology And Services, Insurance, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Microsoft Power BI Use Cases

What makes Microsoft Power BI ideal for Competitive Intelligence?

What benefits does Microsoft Power BI offer for Communication Management?

What Are the key features of Microsoft Power BI for Social Media Analytics?

How can Microsoft Power BI enhance your Collaboration process?

What solutions does Microsoft Power BI provide for Funnel Analysis?

62+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Microsoft Power BI solved their Business Intelligence needs. Cuspera uses 16790 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Microsoft Power BI testimonial

Cory Smithson

Head of Supply and Trading Information Technology

Chevron

Teams ushered in an open communications model where everybody can present their ideas in an immediate and transparent way... Today, we arrive at better solutions, faster than we would have previously. Testimonial By Cory Smithson
Microsoft Power BI testimonial

Lee Pope

CRM Technical Specialist

Virgin Atlantic

With Power Apps and Dynamics 365, we’re creating a singular, 360-degree customer view that enables us to tailor our services and make the travel experience as seamless and enjoyable as possible. Testimonial By Lee Pope
Microsoft Power BI testimonial

Samir Sahay

Program Manager for Global Services

Nokia

building the apps in Microsoft Power Platform all have direct experience as Care Program Managers. They already know what dots need to be connected. Testimonial By Samir Sahay
CUSTOMERS TESTIMONIALS
Microsoft Power BI testimonial

Cory Smithson

Head of Supply and Trading Information Technology

Chevron

Teams ushered in an open communications model where everybody can present their ideas in an immediate and transparent way... Today, we arrive at better solutions, faster than we would have previously. Testimonial By Cory Smithson
Microsoft Power BI testimonial

Lee Pope

CRM Technical Specialist

Virgin Atlantic

With Power Apps and Dynamics 365, we’re creating a singular, 360-degree customer view that enables us to tailor our services and make the travel experience as seamless and enjoyable as possible. Testimonial By Lee Pope
Microsoft Power BI testimonial

Samir Sahay

Program Manager for Global Services

Nokia

building the apps in Microsoft Power Platform all have direct experience as Care Program Managers. They already know what dots need to be connected. Testimonial By Samir Sahay

Case Studies

Computer Software

Case Study Adobe

Adobe uses global cloud to create, deliver, and manage better digital experiences

Retail

Case Study WorldSmart

How WorldSmart uses Power BI for harnessing the potential of data

Consumer Goods

Case Study Meijer

Top supermarket chain gains insight and boosts profitability with Microsoft Power BI

Hospital & Health Care

Case Study PharmID

PharmID provides innovative molecular verification solutions to help end opioid theft

Transportation/Trucking/Railroad

Case Study Heathrow

Heathrow prepares rather than reacts: uses data to deliver airport calm

Education

Case Study University of Waterloo

University of Waterloo uses Azure and Power BI to empower decision makers in a decentralized institution

Video

Power BI Update - April 2024

Video Thumbnail

Frequently Asked Questions(FAQ)

for Microsoft Power BI

What is Microsoft Power BI?

Microsoft Power BI is a business intelligence platform that provides a suite of analytics tools for analyzing business data and sharing insights via rich visualizations. It is used to find insights within an organization's data. It helps to connect disparate data sets, transform and clean the data into a data model and create charts or graphs to provide visuals of the data.

It brings all that data, wherever it resides, together to form a complete picture of key metrics that can then be queried using natural language. With Power BI Desktop, users can author reports using intuitive drag-and-drop tools and share amongst colleagues through the online Power BI Service. Power BI Mobile keeps remote connectivity consistent across native apps for Windows Mobile, iOS and Android devices, adding intuitive gesture-based operation. Live dashboards can be viewed on the fly, alongside full report sharing capabilities and data-driven alerts.

Key features include customizable dashboards, datasets, reports, navigation pane, ad hoc reporting, ad hoc analysis, online analytical processing (OLAP), trend indicators, interactive reports authoring, complete reporting and data visualization tools, and more.

What is Microsoft Power BI used for?

Microsoft Power BI is a Business Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Competitive Intelligence, Communication Management and Social Media Analytics .

What are the top features of Microsoft Power BI?

Dashboard, Personalization and Calculator are some of the top features of Microsoft Power BI.

Who uses Microsoft Power BI?

Microsoft Power BI is used by Information Technology And Services, Insurance and Education among other industries.

What are Microsoft Power BI alternatives?

CARTO Platform, Hevo, Phocas and ZAP Data Hub are popular alternatives for Microsoft Power BI.

Where is Microsoft Power BI located?

Microsoft Power BI is headquartered at Redmond, WA.
lightning

Peers used Microsoft Power BI for competitive intelligence and communication management

Microsoft Power BI Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5 ★

Read Reviews (103)
Analytics

4.46/5 ★

Read Reviews (1685)
Custom Reports

4.13/5 ★

Read Reviews (4811)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5 ★

Read Reviews (103)
Analytics

4.46/5 ★

Read Reviews (1685)
Custom Reports

4.13/5 ★

Read Reviews (4811)

Microsoft Power BI Integrations

Microsoft Power BI integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.03/5 ★

Read Reviews (3003)
Data Export

4.00/5 ★

Read Reviews (2306)

Few API Integrations for Microsoft Power BI

Software Failure Risk Guidance

?

for Microsoft Power BI

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Power BI

Microsoft Corporation News

Awards

Microsoft recognized for second consecutive year as a Leader in the 2025 Gartner Magic ...

Microsoft has been named a Leader for the second consecutive year in the 2025 Gartner Magic Quadrant for Data Science and Machine Learning Platforms. This recognition highlights the strength of Microsoft Azure's AI and machine learning capabilities, including Azure Machine Learning and related cloud-based analytics solutions.

Executive

LinkedIn CEO Ryan Roslansky To Lead Microsoft's Productivity Initiatives

Microsoft appointed LinkedIn CEO Ryan Roslansky to lead its new Productivity and Business Processes group, overseeing Microsoft 365, Teams, Copilot, and core productivity apps. Roslansky will retain his LinkedIn role while driving integration of AI tools and productivity software, aligning workplace solutions with LinkedIns platform.

Product

Microsoft commits to Google's interoperability protocol for AI agents - CIO Dive

Microsoft has joined Google's Agent2Agent (A2A) interoperability standards, collaborating with over 50 technology leaders to advance open AI agent protocols. Microsoft will soon launch a public preview of Agent2Agent in Foundry and Copilot Studio, enabling enterprise users to build multi-agent workflows across Azure AI and partner tools.

Financial

What Microsoft's Q3 Showed About Tariffs, Cloud, AI, Partners: Analysis - CRN

Microsoft reported Q3 2025 revenue of $70 billion, a 15% year-over-year increase, surpassing expectations. The company highlighted sustained demand for AI and cloud products, ongoing partner program improvements, and acknowledged macroeconomic uncertainty, particularly regarding tariffs and future outlook.

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO