Optimizely Data Platform Overview
Optimizely Data Platform enables scalable data integration across all channels quickly. It enhances customer data management for improved marketing efficiency.
Use Cases
Customers recommend Engagement Management, Lifetime Value Management, Campaign Management, as the business use cases that they have been most satisfied with while using Optimizely Data Platform.
Business Priorities
Increase Customer Life Time Value and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Optimizely Data Platform.
Optimizely Data Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Optimizely Data Platform works with different mediums / channels such as E-Mail. and Mobile.
Optimizely Data Platform's features include Personalization, Micro Customer Segmenting, Alerts: Popups & Notifications, etc. and Optimizely Data Platform support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Optimizely Data Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"Going forward, UniSA’s students will expect a level of interactive engagement while researching their study options online, so this consolidated digital platform will be of continuing importance in the future. It will form the basis of all future ev...ents such as the University’s Virtual Campus days, Virtual Fairs and year-round Careers Expos." - Matthew Sayer
Optimizely Data Platform, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Optimizely Data Platform
Top Industries
- Internet
- Information Technology and Services
- Retail
Popular in
- Small Business
- Mid Market
- Enterprise
Optimizely Data Platform is popular in Internet, Information Technology And Services, and Retail and is widely used by Small Business, Mid Market, and Enterprise.
Optimizely Data Platform Customer wins, Customer success stories, Case studies
What Are the key features of Optimizely Data Platform for Engagement Management?
Why is Optimizely Data Platform the best choice for Lifetime Value Management?
What makes Optimizely Data Platform ideal for Campaign Management?
How does Optimizely Data Platform address your Segmentation And Targeting Challenges?
What Are the key features of Optimizely Data Platform for Loyalty Management?
11 buyers and buying teams have used Cuspera to assess how well Optimizely Data Platform solved their Customer Data Platform needs. Cuspera uses 1157 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Going forward, UniSA’s students will expect a level of interactive engagement while researching their study options online, so this consolidated digital platform will be of continuing importance in the future. It will form the basis of all future events such as the University’s Virtual Campus days,... Virtual Fairs and year-round Careers Expos. |
|
We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. Testimonial By Amanda Scarnechia |
|
We had tremendous success focusing on our customers in our emails and providing logical actions within our email campaigns," says Mosinski, referring to their highly relevant and beautifully designed emails. "I love the flexibility of [Data Platform] and that it allows us to create these campaigns.... And I love the investment our customer success manager has in our brand." |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Matthew Sayer Sudo Roux |
Going forward, UniSA’s students will expect a level of interactive engagement while researching their study options online, so this consolidated digital platform will be of continuing importance in the future. It will form the basis of all future events such as the University’s Virtual Campus days,... Virtual Fairs and year-round Careers Expos. |
|
Amanda Scarnechia Scotts |
We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. Testimonial By Amanda Scarnechia |
|
Steve Mosinsk Fox Rent-A-Car |
We had tremendous success focusing on our customers in our emails and providing logical actions within our email campaigns," says Mosinski, referring to their highly relevant and beautifully designed emails. "I love the flexibility of [Data Platform] and that it allows us to create these campaigns.... And I love the investment our customer success manager has in our brand." |
Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions
Read more →Optimizely - Information Technology And Services
Read more →Optimizely - Information Technology And Services
Read more →Optimizely - Information Technology And Services
Read more →Optimizely - Information Technology And Services
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Read more →Frequently Asked Questions(FAQ)
for Optimizely Data Platform
What is Optimizely Data Platform?
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty.
Optimizely Data Platform consolidates and understands customer data and applies a layer of sophisticated analytics that segments audiences. It helps teams to build and deploy marketing campaigns, integrate into the marketing system of their choice, or integrate with other experience solutions such as service, loyalty, commerce, and more. it provides campaign features that deliver the ultimate user experience in marketing, service, and commerce. It orchestrates and automates real-time data.
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
What is Optimizely Data Platform used for?
What are the top features of Optimizely Data Platform?
Who uses Optimizely Data Platform?
What are Optimizely Data Platform alternatives?
Where is Optimizely Data Platform located?
Peers used Optimizely Data Platform for engagement management and lifetime value management
Optimizely Data Platform Competitors
Optimizely Data Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
Software Failure Risk Guidance
?for Optimizely Data Platform
Overall Risk Meter
Top Failure Risks for Optimizely Data Platform
Optimizely, Inc. News
Icreon Achieves Platinum Partner Status With Optimizely
Icreon has been recognized as a Platinum Partner by Optimizely, highlighting their strong collaboration and expertise in delivering Optimizely's digital experience solutions.
Optimizely Named a Leader in Digital Experience Platforms by Leading Independent Research Firm
Optimizely has been recognized as a Leader in The Forrester Wave: Digital Experience Platforms, Q4 2025. This recognition highlights Optimizely's innovative approach with its AI-driven platform, Optimizely One, and the agent orchestration platform, Opal. The report praises Optimizely's vision, frequent updates, and capabilities in delivering personalized digital experiences at scale.
Agent to agent: Optimizely's collaboration with Gemini Enterprise
Optimizely has launched Opal, an AI agent orchestration platform, on Google Cloud Marketplace through a collaboration with Gemini Enterprise. This partnership enables Optimizely to integrate its digital experience platform with Google's AI ecosystem, offering customers enhanced automation and personalized experiences. Opal's availability on Google Cloud simplifies procurement and vendor management for businesses, leveraging Google's infrastructure and Optimizely's technology.
Optimizely Opal Available in Gemini Enterprise from Google Cloud, Bringing ... - PR Newswire
Optimizely has integrated its agent orchestration platform, Opal, with Google Cloud's Gemini Enterprise, enhancing marketing capabilities through AI-powered tools. This integration allows marketers to unify data and execute personalized campaigns using advanced reasoning capabilities. The collaboration aims to overcome data silos and streamline marketing workflows, providing a comprehensive view of customer journeys.
Optimizely, Inc. Profile
Company Name
Optimizely, Inc.
Company Website
https://www.optimizely.com/HQ Location
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Employees
251-500
Social
Financials
SERIES D
