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Optimizely Digital Experience Platform: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Optimizely Digital Experience Platform
Brand: Optimizely Digital Experience Platform
Rating: 4.44 (3365 reviews)

4.44 5

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(3365)

Digital Experience Platform to unlock digital potential

AI Powered

Optimizely Digital Experience Platform Overview

Optimizely provides modern, relevant commerce experiences customers will love. Businesses can launch their way with all Optimizely products.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Onboarding, as the business use cases that they have been most satisfied with while using Optimizely Digital Experience Platform.

Other use cases:

Social Media Analytics
Product Marketing
Content Management
Advertisement
Campaign Management
Digital Marketing
Generation Of New Leads

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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Digital Experience Platform.

Other priorities:

Improve ROI
Enhance Customer Relationships
Scale Best Practices
Improve Digital And Social Presence
Improve Efficiency
Grow Market Share
Improve Navigation
Improve Consistency
Increase Customer Life Time Value
Improve Internal Communications
Improve Brand Engagement
Launch New Products
Reduce Bounce
Establish Thought Leadership
Enter New Markets Internationally Or Locally
Improve Stakeholder Relations
Manage Risk

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Optimizely Digital Experience Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Optimizely Digital Experience Platform works with different mediums / channels such as Website.

Optimizely Digital Experience Platform's features include Personalization, Landing Page, Dashboard, etc. and Optimizely Digital Experience Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Optimizely Digital Experience Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes." - Joanne Ofiara

Optimizely Digital Experience Platform, Quadient CCM platform, Contentsquare, Whatfix, RapidSpike, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimizely Digital Experience Platform

Top Industries

Internet
Non-Profit Organization Management
Marketing and Advertising

Popular in

Mid Market
Enterprise
Small Business

Optimizely Digital Experience Platform is popular in Internet, Non-Profit Organization Management, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Optimizely Digital Experience Platform Customer wins, Customer success stories, Case studies

How can Optimizely Digital Experience Platform optimize your Engagement Management Workflow?

Optimizely provides A/B testing and multivariate testing capabilities that enable measurement and tracking of user engagement metrics like clicks, sign-ups, and conversions. The platform helps drive design decisions and improve conversions across various business needs. Optimizely lacks a pre-built engagement metric, which limits its ability to cross-compare different engagement metrics effectively.

"...The team developed a second version of the landing page during the campaign period to test out user interaction...." Case Study Cancer Research UK

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How does Optimizely Digital Experience Platform facilitate Products & Pricelist Management?

Optimizely's Digital Experience Platform facilitates A/B testing for product managers across marketing, development, and product management teams. It allows for testing various aspects of products and marketing materials to improve sales and customer experience. Limitations include a lack of pricing transparency and a higher price point compared to alternative platforms.

"...We have an entire team dedicated to A/B testing with engineers, QA, and a product manager and designer...." Peer review by Verified User, Project Manager in Product Management, Internet

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What Are the key features of Optimizely Digital Experience Platform for Onboarding?

The platform offers training and onboarding capabilities, enabling teams to conduct A/B testing and make design changes without development team assistance. The platform facilitates collaboration between marketing and development teams, enabling them to test new ideas and monitor results. However, onboarding requires extensive support and the platform is not ideal for long-term use of winning variations.

"...To help onboard me to the frontend, my awesome manager, Asa Schachar, put me on Engineering Support Rotation...." My journey as an Optinaut at Optimizely

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What Are the key features of Optimizely Digital Experience Platform for Product Marketing?

Optimizely Digital Experience Platform is a product marketing tool that helps organizations accelerate innovation, reduce risk associated with new features, and increase return on investment from digital initiatives. It is widely used by marketing and product teams across different organizations, including Fortune 100 companies. Optimizely's capabilities are used to test and validate ideas before implementation, leading to data-driven decisions and improved customer experience. However, Optimizely's pricing model is considered expensive compared to competitors.

"...By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. ..." Six San Francisco Companies with Great Parental Leave Policies

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11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.

CUSTOMERS	TESTIMONIALS
Joanne Ofiara Commscope	All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes. Testimonial By Joanne Ofiara
Heather Resh Global Credit Union	I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh
Christine Kapp Cuisinart	It would be remiss of me not to tell you how amazing the Whereoware team is! I work with a lot of agency partners, and the current team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%. Testimonial By Christine Kapp

CUSTOMERS	TESTIMONIALS
Joanne Ofiara Commscope	All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes. Testimonial By Joanne Ofiara
Heather Resh Global Credit Union	I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh
Christine Kapp Cuisinart	It would be remiss of me not to tell you how amazing the Whereoware team is! I work with a lot of agency partners, and the current team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%. Testimonial By Christine Kapp

How Brand Templates Work in Optimizely Content Marketing Platform

Frequently Asked Questions(FAQ)

for Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.

The Optimizely DXP’s product experimentation and feature management tools can be used by Engineering and product teams to tweak product quality and provide quicker product shipping. It also has tools and features that allow testing of messages for choosing the ones that can provide the best results and personalization of campaign management that could be used by Marketers to produce better ROI on marketing activities.

Optimizely DXP can be used for support with creation of applications on channels such as TV and IoT, in addition to Website and Mobile apps.

What is Optimizely Digital Experience Platform used for?

Optimizely Digital Experience Platform is a Digital Experience Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Products & Pricelist Management and Onboarding .

What are the top features of Optimizely Digital Experience Platform?

Personalization, Landing page and Dashboard are some of the top features of Optimizely Digital Experience Platform.

Who uses Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is used by Internet, Non-Profit Organization Management and Marketing And Advertising among other industries.