Optimizely Digital Experience Platform Overview

Optimizely provides modern, relevant commerce experiences customers will love. Businesses can launch their way with all Optimizely products.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Onboarding, as the business use cases that they have been most satisfied with while using Optimizely Digital Experience Platform.

Other use cases:

  • Social Media Analytics
  • Product Marketing
  • Content Management
  • Advertisement
  • Campaign Management
  • Digital Marketing
  • Generation Of New Leads
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Digital Experience Platform.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Grow Market Share
  • Improve Navigation
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Reduce Bounce
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Manage Risk
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Optimizely Digital Experience Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Optimizely Digital Experience Platform works with different mediums / channels such as Website.

Optimizely Digital Experience Platform's features include Personalization, Landing Page, Dashboard, etc. and Optimizely Digital Experience Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Optimizely Digital Experience Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"We have created an online atmosphere that provides nearly the same experience as a physical store." - Claes Hansen

Optimizely Digital Experience Platform, Quadient CCM platform, Contentsquare, Whatfix, RapidSpike, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimizely Digital Experience Platform

Top Industries

  • Internet
  • Non-Profit Organization Management
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Optimizely Digital Experience Platform is popular in Internet, Non-Profit Organization Management, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Optimizely Digital Experience Platform Customer wins, Customer success stories, Case studies

How can Optimizely Digital Experience Platform optimize your Engagement Management Workflow?

What solutions does Optimizely Digital Experience Platform provide for Products & Pricelist Management?

How does Optimizely Digital Experience Platform address your Onboarding Challenges?

What makes Optimizely Digital Experience Platform ideal for Social Media Analytics?

What Are the key features of Optimizely Digital Experience Platform for Product Marketing?

11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.

CUSTOMERS TESTIMONIALS
Optimizely Digital Experience Platform testimonial

Claes Hansen

Montana Furniture
We have created an online atmosphere that provides nearly the same experience as a physical store. Testimonial By Claes Hansen
Optimizely Digital Experience Platform testimonial

Scott Harrison

Founder & CEO

Charity: Water
Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison
Optimizely Digital Experience Platform testimonial

Heather Resh

Global Credit Union
I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh
CUSTOMERS TESTIMONIALS
Optimizely Digital Experience Platform testimonial

Claes Hansen

Montana Furniture
We have created an online atmosphere that provides nearly the same experience as a physical store. Testimonial By Claes Hansen
Optimizely Digital Experience Platform testimonial

Scott Harrison

Founder & CEO

Charity: Water
Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison
Optimizely Digital Experience Platform testimonial

Heather Resh

Global Credit Union
I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh
 

Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions

Optimizely's AI-powered digital experience platform, Optimizely One, delivered a 446% ROI over three years, according to a Forrester study. The platform improved digital conversions by 8% and session... visits by 5%, generating $40.3 million in incremental revenue. It enhanced productivity for developers and marketers, reduced legacy system costs, and provided significant value through centralized data and AI-driven personalization.

Read on →

Optimizely - Information Technology And Services - Information Technology and Services

Optimizely used its own Content Management System and Visual Builder to speed up website creation. The digital team built a visually appealing site in just two weeks. The tools let developers and mar...keters work faster and more easily together. Optimizely Web Experimentation enabled more frequent testing and better digital experiences. The team values the new features and looks forward to Optimizely One for unified content and campaign management.

Read on →

Optimizely - Information Technology And Services - Information Technology and Services

Optimizely used its own Content Management System and Visual Builder to speed up website creation. The team built a visually appealing site in just two weeks. Marketers and developers worked faster w...ith real-time editing and better content structure. Optimizely Web Experimentation let them run more tests and improve digital experiences. The new platform made campaign management and reporting easier for the team.

Read on →

How Brand Templates Work in Optimizely Content Marketing Platform

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Frequently Asked Questions(FAQ)

for Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.

The Optimizely DXP’s product experimentation and feature management tools can be used by Engineering and product teams to tweak product quality and provide quicker product shipping. It also has tools and features that allow testing of messages for choosing the ones that can provide the best results and personalization of campaign management that could be used by Marketers to produce better ROI on marketing activities.

Optimizely DXP can be used for support with creation of applications on channels such as TV and IoT, in addition to Website and Mobile apps.

What is Optimizely Digital Experience Platform used for?

Optimizely Digital Experience Platform is a Digital Experience Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Products & Pricelist Management and Onboarding .

What are the top features of Optimizely Digital Experience Platform?

Personalization, Landing page and Dashboard are some of the top features of Optimizely Digital Experience Platform.

Who uses Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is used by Internet, Non-Profit Organization Management and Marketing And Advertising among other industries.

What are Optimizely Digital Experience Platform alternatives?

Quadient CCM Platform, Contentsquare, Whatfix and RapidSpike are popular alternatives for Optimizely Digital Experience Platform.

Where is Optimizely Digital Experience Platform located?

Optimizely Digital Experience Platform is headquartered at 119 5th Ave, 7th Floor, New York, New York Optimizely, US.
lightning

Peers used Optimizely Digital Experience Platform for engagement management and products & pricelist management

Optimizely Digital Experience Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (13)
Analytics

4.06/5 ★

Read Reviews (268)
Custom Reports

3.86/5 ★

Read Reviews (657)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (13)
Analytics

4.06/5 ★

Read Reviews (268)
Custom Reports

3.86/5 ★

Read Reviews (657)

Software Failure Risk Guidance

?

for Optimizely Digital Experience Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimizely Digital Experience Platform

Optimizely, Inc. News

Product

Optimizely Opal University Trains Marketers to Build AI Agents

Optimizely's Opal University is training marketers to build AI agents, with over 1,100 leaders enrolled. Participants created 375 AI agents in five days, automating tasks like SEO and content operations. The program highlights a shift towards AI systems in marketing, emphasizing practical applications over theoretical concepts. Optimizely's approach aims to integrate AI into marketing workflows, enhancing productivity and execution speed.

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Product

Optimizely 'Opal University' Participants Build 375 AI Agents in Five ...

Optimizely's Opal University program has seen significant engagement, with over 1,100 marketing leaders participating to build AI agents that streamline workflows. The program, part of Optimizely's AI orchestration platform, aims to integrate AI into marketing processes, achieving up to 95% time savings. Participants from major enterprises have built 375 AI agents, enhancing functions like SEO and content operations. Optimizely plans to expand its agent ecosystem, further embedding AI into marketing workflows.

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Product

Optimizely Opal University Sees Surge in AI Agent Adoption

Optimizely's Opal University program has seen rapid adoption, with over 1,100 participants in two weeks, building 375 AI agents. The program enhances productivity for major brands like Canva and Zoom, with reported time savings of 80% to 95%. Optimizely's AI orchestration platform, Opal, integrates AI into digital marketing workflows, boosting experiment velocity by 79% and speeding up campaign delivery by 54%.

Read more →
Awards

Optimizely Recognized as a Leader for the 9th Year in a Row in Gartner Magic Quadrant for Content Marketing Platforms

Optimizely has been recognized as a Leader in the Gartner Magic Quadrant for Content Marketing Platforms for the ninth consecutive year, highlighting its continued excellence in the digital experience sector.

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Optimizely, Inc. Profile

Company Name

Optimizely, Inc.

Company Website

https://www.optimizely.com/

HQ Location

119 5th Ave, 7th Floor, New York, New York Optimizely, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES D