Optimizely Digital Experience Platform Overview
Optimizely provides modern, relevant commerce experiences customers will love. Businesses can launch their way with all Optimizely products.
Use Cases
Customers recommend Engagement Management, Products & Pricelist Management, Onboarding, as the business use cases that they have been most satisfied with while using Optimizely Digital Experience Platform.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Digital Experience Platform.
Optimizely Digital Experience Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Optimizely Digital Experience Platform works with different mediums / channels such as Website.
Optimizely Digital Experience Platform's features include Personalization, Landing Page, Dashboard, etc. and Optimizely Digital Experience Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Optimizely Digital Experience Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just... about websites anymore." - Heather Resh
Optimizely Digital Experience Platform, SAP Fiori, Kurtosys, Contentsquare, freshping, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Optimizely Digital Experience Platform
Top Industries
- Internet
- Non-Profit Organization Management
- Marketing and Advertising
Popular in
- Mid Market
- Enterprise
- Small Business
Optimizely Digital Experience Platform is popular in Internet, Non-Profit Organization Management, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.
Comprehensive Insights on Optimizely Digital Experience Platform Use Cases
How can Optimizely Digital Experience Platform enhance your Engagement Management process?
What benefits does Optimizely Digital Experience Platform offer for Products & Pricelist Management?
How can Optimizely Digital Experience Platform optimize your Onboarding Workflow?
What benefits does Optimizely Digital Experience Platform offer for Product Marketing?
50+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
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I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh |
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It would be remiss of me not to tell you how amazing the Whereoware team is! I work with a lot of agency partners, and the current team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%. Testimonial By Christine Kapp |
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We have created an online atmosphere that provides nearly the same experience as a physical store. Testimonial By Claes Hansen |
CUSTOMERS | TESTIMONIALS |
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![]() Heather Resh Global Credit Union |
I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh |
Christine Kapp Cuisinart |
It would be remiss of me not to tell you how amazing the Whereoware team is! I work with a lot of agency partners, and the current team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%. Testimonial By Christine Kapp |
Claes Hansen Montana Furniture |
We have created an online atmosphere that provides nearly the same experience as a physical store. Testimonial By Claes Hansen |
Case Studies
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Case Study Reckitt BenckiserRead More |
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Case Study BrooksRead More |
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Case Study MissguidedRead More |
Video
How Brand Templates Work in Optimizely Content Marketing Platform

Frequently Asked Questions(FAQ)
for Optimizely Digital Experience Platform
What is Optimizely Digital Experience Platform?
Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.
The Optimizely DXP’s product experimentation and feature management tools can be used by Engineering and product teams to tweak product quality and provide quicker product shipping. It also has tools and features that allow testing of messages for choosing the ones that can provide the best results and personalization of campaign management that could be used by Marketers to produce better ROI on marketing activities.
Optimizely DXP can be used for support with creation of applications on channels such as TV and IoT, in addition to Website and Mobile apps.
What is Optimizely Digital Experience Platform used for?
What are the top features of Optimizely Digital Experience Platform?
Who uses Optimizely Digital Experience Platform?
What are Optimizely Digital Experience Platform alternatives?
Where is Optimizely Digital Experience Platform located?
Optimizely Digital Experience Platform Competitors
Optimizely Digital Experience Platform Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (13) |
Analytics | Read Reviews (268) |
Custom Reports | Read Reviews (657) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (13) |
Analytics | Read Reviews (268) |
Custom Reports | Read Reviews (657) |
Optimizely Digital Experience Platform Integrations
Optimizely Digital Experience Platform integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Optimizely Digital Experience Platform
Software Failure Risk Guidance
?for Optimizely Digital Experience Platform
Overall Risk Meter
Top Failure Risks for Optimizely Digital Experience Platform
Optimizely, Inc. News
Optimizely Named a Leader in Content Management Systems by Leading ... - PR Newswire
Optimizely has been recognized as a leader for the eighth consecutive year in the Gartner Magic Quadrant for Content Marketing Platforms.
Optimizely earns Leader title in 2025 Gartner report - New Zealand
Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms and Digital Experience Platforms, marking the eighth consecutive year of recognition for its execution and vision.
Optimizely Recognized as a Leader for the 8th Year in a Row in Gartner Magic Quadrant for Content Marketing Platforms
Optimizely has been recognized as a leader for the 8th consecutive year in the Gartner Magic Quadrant for Content Marketing Platforms.
Optimizely, Inc. Feeds
Optimizely enters definitive agreement to acquire warehouse native analytics leader NetSpring - PR Newswire
Optimizely plans to acquire NetSpring, a leader in warehouse native analytics.
Optimizely Announces Promotion of Shafqat Islam to President - PR Newswire
Optimizely has promoted Shafqat Islam to the position of President.
Optimizely, Inc. Profile
Company Name
Optimizely, Inc.
Company Website
https://www.optimizely.com/HQ Location
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Employees
251-500
Social
Financials
SERIES D
How can Optimizely Digital Experience Platform optimize your Social Media Analytics Workflow?