Optimove: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Optimove
Brand: Optimove
Rating: 4.28 (10783 reviews)

4.28 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(10783)

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

AI Powered

Optimove Overview

Optimove’s platform integrates customer data, AI-led multichannel journey orchestration, and multitouch attribution. Customer interactions are optimized using AI-driven insights.

Use Cases

Customers recommend Engagement Management, Lifetime Value Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Optimove.

Other use cases:

Relationship Marketing
Campaign Management
Personalized Marketing
Communication Management
Segmentation And Targeting
Customer Feedback Management
Social Media Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Optimove.

Other priorities:

Increase Customer Life Time Value
Increase Sales & Revenue
Improve Brand Engagement
Scale Best Practices
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Efficiency
Build Brand Awareness
Launch New Products
Improve Internal Communications
Establish Thought Leadership
Increase Average Basket Value
Improve Digital And Social Presence
Improve Consistency
Improve Stakeholder Relations

See all business priorities See less business priorities

Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Optimove's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Optimove support capabilities include AI Powered, Phone Support, Chat Support, etc. also Optimove analytics capabilities include Analytics, and Custom Reports.

Reviews

"Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retai...n player loyalty." - Alan James Mansfield

Optimove, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimove

Top Industries

Information Technology and Services
Accounting
Marketing and Advertising

Popular in

Small Business
Mid Market
Enterprise

Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Optimove Use Cases

How does Optimove facilitate Engagement Management?

Optimove's capabilities enable marketers to create and manage customer engagement campaigns. The software offers flexibility in customizing campaigns and reports to suit specific customer interactions and behaviors. These features enhance customer loyalty, drive purchase behavior, and improve lifetime value.

"...And as a result, we re seeing customers really interacting with data services...." How to Apply Gaming CRM Strategies to Customer Marketing

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Why is Optimove the best choice for Lifetime Value Management?

Optimove's technology suite facilitates the creation of personalized, multi-channel marketing campaigns. These campaigns are designed to increase customer engagement, retention, and lifetime value. The platform measures and optimizes campaign performance to drive improvements in customer experience and profitability. Optimove may be less effective when marketers require granular-level insights into multichannel strategies and communications for individual customers.

"...Whatever the goal of a marketing action convert free users to become paying customers, increase customer spend, bring back customers from churn, etc...." Next Best Action Marketing & Software

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Why is Optimove the best choice for Loyalty Management?

Optimove enables marketers to target and personalize customer messaging based on various attributes and behaviors. It facilitates improved customer engagement and loyalty by offering segmentation, automation, and analytics capabilities. Optimove helps businesses identify churn risk and enhance customer lifetime value through its sophisticated churn factor mechanism and integrations with various systems.

"...The new approach is all about analyzing vast amounts of customer data and coming up with highly-targeted, proactive customer segments, and delivering the best possible marketing content at the right time, through the right channel...." Customer-Centric Marketing: Who *Is* Your Customer?

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What Are the key features of Optimove for Relationship Marketing?

Optimove's relationship marketing solution uses advanced customer insight and automated marketing systems. It uses artificial intelligence to foster emotional connections with customers and optimize their value. Optimove guides its customers in utilizing relationship marketing strategies to achieve measurable growth.

"...Optimove is a Relationship Marketing Hub that combines an advanced customer insight platform with an automated marketing orchestration system...." Customer Insight Marketing, Definition & Tools

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What solutions does Optimove provide for Campaign Management?

Optimove Campaign Management enables marketers to plan, execute, and analyze multi-channel, personalized marketing campaigns. It leverages data analytics to optimize campaign performance and track financial uplift. The platform's primary interface is a calendar-based tool that facilitates efficient campaign management, but it currently lacks the ability to deliver marketing actions through channels like SMS, web pushes, or chatbots.

"...We use Optimove on four of our major brands to plan and measure the marketing campaigns we send to our customers...." Peer review by Louise Mian, Retention Manager, Bwin.party

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76+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Alan James Mansfield Head of Casino Operations, Real Money Gaming Funstage	Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retain player loyalty. Testimonial By Alan James Mansfield
Elizabeth Owens VP Marketing Paper Source	Optimove empowered us when we were at the height of disruption. We were able to be nimble and agile as customer behaviors were changing drastically. Testimonial By Elizabeth Owens
Henok Kelete Director of Retention PrizePicks	Optimove provides us with the first-rate analytics and automation we need to run a successful customer retention operation, while allowing us to spend more of our time focusing on our most valuable customers. Testimonial By Henok Kelete

CUSTOMERS	TESTIMONIALS
Alan James Mansfield Head of Casino Operations, Real Money Gaming Funstage	Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retain player loyalty. Testimonial By Alan James Mansfield
Elizabeth Owens VP Marketing Paper Source	Optimove empowered us when we were at the height of disruption. We were able to be nimble and agile as customer behaviors were changing drastically. Testimonial By Elizabeth Owens
Henok Kelete Director of Retention PrizePicks	Optimove provides us with the first-rate analytics and automation we need to run a successful customer retention operation, while allowing us to spend more of our time focusing on our most valuable customers. Testimonial By Henok Kelete

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
IDT	NA	Case study IDT Using Optimove, IDT’s marketers now launch new personalized campaigns within minutes or hours, instead of days. Read More
Adore Me	NA	Case study Adore Me Adore Me Uses Optimove to Significantly Increase Revenues and Order Volume Read More
Paper Source	NA	Case study Paper Source Using Optimove, Paper Source’s marketers now orchestrate and measure multichannel campaigns and journeys, at scale. Read More

Video

Introducing OptiGenie - Data Driven AI

Frequently Asked Questions(FAQ)

for Optimove

What is Optimove?

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

What is Optimove used for?

Optimove is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lifetime Value Management and Loyalty Management .

What are the top features of Optimove?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Optimove.

Who uses Optimove?

Optimove is used by Information Technology And Services, Accounting and Marketing And Advertising among other industries.

What are Optimove alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Optimove.

Where is Optimove located?

Optimove is headquartered at 217 West 21st St., 2nd Floor, New York, New York 10011, US.

Peers used Optimove for engagement management and lifetime value management

Optimove Competitors

More Optimove Alternatives...

Optimove Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (337)
Analytics	4.17/5 ★ Read Reviews (1310)
Custom Reports	4.11/5 ★ Read Reviews (824)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (337)
Analytics	4.17/5 ★ Read Reviews (1310)
Custom Reports	4.11/5 ★ Read Reviews (824)

Optimove Integrations

Optimove integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.13/5 ★

Read Reviews (667)

Data Export

4.08/5 ★

Read Reviews (311)

Software Failure Risk Guidance

for Optimove

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Mobius Solutions, Ltd News

Altenar integrates Optimove Opti - X platform to deliver enhanced personalised content

Altenar integrates Optimove's Opti-X platform to enhance personalized content delivery.

16/03/2025 - source

New CRM Tool Aims to Improve In-Game Betting Experience

Optimove introduces OptiLive, a CRM tool to enhance in-game betting by suggesting relevant bets, aiming to boost live wagering, which is more lucrative than pre-match betting.

21/01/2025 - source

Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale

Optimove launched OptiLive, a CRM-powered solution for sportsbooks to enhance live sports marketing by sending personalized messages during events, boosting in-play betting engagement and revenue.

19/01/2025 - source

Mobius Solutions, Ltd Feeds

Noa Nitzan Geffen Joins CRM Leader, Optimove, as General Counsel - GlobeNewswire

Noa Nitzan Geffen has joined Optimove as their new General Counsel.

09/10/2024 - source

Adi Dagan Joins Optimove as Senior Director of Partnerships - GlobeNewswire

Adi Dagan has joined Optimove as the Senior Director of Partnerships.

08/09/2024 - source

Optimove Named Contender In Email Marketing Services

Optimove, the first Customer-Led Marketing Platform, has been named a Contender in The Forrester Waveâ„¢: Email Marketing Service Providers, Q3 2024. The report cites Optimoveâ€™s strength in improving marketer processes with real-time data, and delivering AI-generated recommendations, solidifying, for the company, its position as a powerhouse of both email and cross-channel marketing.

The post Optimove Named Contender In Email Marketing Services appeared first on Optimove.

18/08/2024 - source

Mobius Solutions, Ltd Profile

Company Name

Mobius Solutions, Ltd

Company Website

//optimove.com

HQ Location

217 West 21st St., 2nd Floor, New York, New York 10011, US

Employees

101-250

Social

Financials

SERIES A

Optimove: Use-Cases, Insights and Reviews | 2025 Cuspera

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Failure Risk for Optimove ?

Optimove Overview

Use Cases

Business Priorities

Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Optimove Use Cases

How does Optimove facilitate Engagement Management?

Why is Optimove the best choice for Lifetime Value Management?

Why is Optimove the best choice for Loyalty Management?

What Are the key features of Optimove for Relationship Marketing?

What solutions does Optimove provide for Campaign Management?

76+ more Business Use Cases

Customer Testimonials

Case Studies

Case study IDT

Case study Adore Me

Case study Paper Source

Video

Introducing OptiGenie - Data Driven AI

Frequently Asked Questions(FAQ)

What is Optimove?

What is Optimove used for?

What are the top features of Optimove?

Who uses Optimove?

What are Optimove alternatives?

Where is Optimove located?

Peers used Optimove for engagement management and lifetime value management

Optimove Competitors

Optimove Features

Optimove Integrations

Acoustic Exchange

OtherLevels Platform

Extole Advocacy

ActiveTrail

FLOW

Software Failure Risk Guidance

Mobius Solutions, Ltd News

Altenar integrates Optimove Opti - X platform to deliver enhanced personalised content

New CRM Tool Aims to Improve In-Game Betting Experience

Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale

Mobius Solutions, Ltd Feeds

Noa Nitzan Geffen Joins CRM Leader, Optimove, as General Counsel - GlobeNewswire

Adi Dagan Joins Optimove as Senior Director of Partnerships - GlobeNewswire

Optimove Named Contender In Email Marketing Services

Mobius Solutions, Ltd Profile

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