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Optimove: Use-Cases, Insights and Reviews | 2025 Cuspera

4.28 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(10783)

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

AI Powered

Optimove Overview

Optimove places customers at the forefront of marketing strategies, leading to a 33% increase in Customer Lifetime Value (CLTV) for brands. By prioritizing customer data over campaigns or products, Optimove enables businesses to foster long-term loyalty. This approach shifts the focus from traditional product-led marketing to a customer-centric model, aligning with the evolving needs of CRM managers. Recognized as a visionary leader in multichannel marketing hubs by Gartner, Optimove's platform supports brands in enhancing customer relationships and maximizing engagement.

Use Cases

Customers recommend Engagement Management, Lifetime Value Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Optimove.

Other use cases:

Relationship Marketing
Campaign Management
Personalized Marketing
Communication Management
Segmentation And Targeting
Customer Feedback Management
Social Media Management

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Optimove.

Other priorities:

Increase Customer Life Time Value
Increase Sales & Revenue
Improve Brand Engagement
Scale Best Practices
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Efficiency
Build Brand Awareness
Launch New Products
Improve Internal Communications
Establish Thought Leadership
Increase Average Basket Value
Improve Digital And Social Presence
Improve Consistency
Improve Stakeholder Relations

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Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Optimove's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Optimove support capabilities include AI Powered, Phone Support, Chat Support, etc. also Optimove analytics capabilities include Analytics, and Custom Reports.

Reviews

"Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retai...n player loyalty." - Alan James Mansfield

Optimove, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Optimove’s platform integrates customer data, AI-led multichannel journey orchestration, and multitouch attribution. Customer interactions are optimized using AI-driven insights.

Popular Business Setting

for Optimove

Top Industries

Information Technology and Services
Accounting
Marketing and Advertising

Popular in

Small Business
Mid Market
Enterprise

Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Optimove Use Cases

How can Optimove optimize your Engagement Management Workflow?

Optimove's capabilities enable marketers to create and manage customer engagement campaigns. The software offers flexibility in customizing campaigns and reports to suit specific customer interactions and behaviors. These features enhance customer loyalty, drive purchase behavior, and improve lifetime value.

"...Accurate customer segmentation allows marketers to engage with each customer in the most effective way. ..." CRM Marketing Learning Center

What Are the key features of Optimove for Lifetime Value Management?

Optimove's technology suite facilitates the creation of personalized, multi-channel marketing campaigns. These campaigns are designed to increase customer engagement, retention, and lifetime value. The platform measures and optimizes campaign performance to drive improvements in customer experience and profitability. Optimove may be less effective when marketers require granular-level insights into multichannel strategies and communications for individual customers.

"...The advantages of utilizing Customer Lifetime Value include better customer relationships, more effective marketing and more accurate metrics. ..." Customer Lifetime Value (CLV) Definition & Software

How efficiently Does Optimove manage your Loyalty Management?

Optimove enables marketers to target and personalize customer messaging based on various attributes and behaviors. It facilitates improved customer engagement and loyalty by offering segmentation, automation, and analytics capabilities. Optimove helps businesses identify churn risk and enhance customer lifetime value through its sophisticated churn factor mechanism and integrations with various systems.

"...The same goes for marketing via AdWords and the search We use Optimove as a tool to upload customer target groups into AdWords search marketing so we can apply different bidding strategies there as well...." Engaging Millennials Through Customized Marketing Strategies

What makes Optimove ideal for Relationship Marketing?

Optimove's relationship marketing solution uses advanced customer insight and automated marketing systems. It uses artificial intelligence to foster emotional connections with customers and optimize their value. Optimove guides its customers in utilizing relationship marketing strategies to achieve measurable growth.

"...Relationship Marketing is the New Marketing | Optimove Video...." Relationship Marketing is the New Marketing

What solutions does Optimove provide for Campaign Management?

Optimove Campaign Management enables marketers to plan, execute, and analyze multi-channel, personalized marketing campaigns. It leverages data analytics to optimize campaign performance and track financial uplift. The platform's primary interface is a calendar-based tool that facilitates efficient campaign management, but it currently lacks the ability to deliver marketing actions through channels like SMS, web pushes, or chatbots.

"...It is very user friendly platform that allows marketers to quickly create campaigns and monitor their performance...." Peer review by KATERINA B, Marketing Director

76+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Alan James Mansfield Head of Casino Operations, Real Money Gaming Funstage	Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retain player loyalty. Testimonial By Alan James Mansfield
Josselin Petit-Hoang Head of CRM Adore Me	Optimove now automates all of our customer marketing efforts, Testimonial By Josselin Petit-Hoang
Jonas Malpass Senior Manager of CRM & Digital Marketing John Hardy	Optimove gives us the data, segmentation and campaign automation to support true omnichannel marketing, as opposed to attempting to simply coordinate among single-channel efforts. Testimonial By Jonas Malpass

CUSTOMERS	TESTIMONIALS
Alan James Mansfield Head of Casino Operations, Real Money Gaming Funstage	Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retain player loyalty. Testimonial By Alan James Mansfield
Josselin Petit-Hoang Head of CRM Adore Me	Optimove now automates all of our customer marketing efforts, Testimonial By Josselin Petit-Hoang
Jonas Malpass Senior Manager of CRM & Digital Marketing John Hardy	Optimove gives us the data, segmentation and campaign automation to support true omnichannel marketing, as opposed to attempting to simply coordinate among single-channel efforts. Testimonial By Jonas Malpass

Case Studies

Case study IDT

Using Optimove, IDT’s marketers now launch new personalized campaigns within minutes or hours, instead of days.

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Case study Entain

By Optimove’s experts, Entain has observed significant improvements in key player metrics

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Case study John Hardy

John Hardy chose Optimove as the Customer Data Platform that would serve as the central hub for all of its personalized customer marketing efforts.

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Case study Sweaty Betty

Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more.

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Computer Software

CASE STUDY STS Gaming Group

STS Gaming Group improved player retention significantly by using Optimove's AI-driven CRM platform to personalize customer journeys and campaign orchestration.

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Computer Software

CASE STUDY Funstage

Optimove powered Funstage's real-time campaigns, resulting in a 44% increase in monthly total deposit amounts, enhancing customer engagement and retention.

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Video

Introducing OptiGenie - Data Driven AI

Video Thumbnail

Frequently Asked Questions(FAQ)

for Optimove

What is Optimove?

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

What is Optimove used for?

Optimove is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lifetime Value Management and Loyalty Management .

What are the top features of Optimove?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Optimove.

Who uses Optimove?

Optimove is used by Information Technology And Services, Accounting and Marketing And Advertising among other industries.

What are Optimove alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Optimove.

Where is Optimove located?

Optimove is headquartered at 217 West 21st St., 2nd Floor, New York, New York 10011, US.

lightning

Peers used Optimove for engagement management and lifetime value management

Optimove Competitors

More Optimove Alternatives...

Optimove Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (337)
Analytics	4.17/5 ★ Read Reviews (1310)
Custom Reports	4.11/5 ★ Read Reviews (824)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (337)
Analytics	4.17/5 ★ Read Reviews (1310)
Custom Reports	4.11/5 ★ Read Reviews (824)

Optimove Integrations

Optimove integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.13/5 ★

Read Reviews (667)

Data Export

4.08/5 ★

Read Reviews (311)

Acoustic Exchange

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

FLOW

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Extole Advocacy

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

ActiveTrail

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

OtherLevels Platform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Optimove

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Mobius Solutions, Ltd News

Company 11/06/2025

Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to Lead the Region

Optimove has launched its APAC operations and appointed Jack Wheeler to lead the region. This expansion aims to bring Optimoves customer-led marketing platform and AI-driven campaign orchestration to new markets in Asia-Pacific, supporting brands in delivering personalized, multichannel customer experiences.

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Partnership 26/05/2025

Scoreconnect and Optimove partner to deliver real-time Telegram engagement for iGaming operators

Scoreconnect and Optimove partner to deliver real-time Telegram engagement for iGaming operators

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Partnership 26/05/2025

BeBettor partners with Optimove to further strengthen segmentation capability

BeBettor partners with Optimove to further strengthen segmentation capability

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Product 11/05/2025

Optimove Launches Engage to End Content Chaos in the GenAI Age - GlobeNewswire

Optimove has launched Optimove Engage, an AI-powered solution within its Positionless Marketing Platform. Engage enables marketers to create, manage, and optimize personalized content in real time across all channels. The platform uses GenAI for brand-compliant content creation, AI-driven message analysis, and a unified interface to streamline marketing operations and reduce content chaos.

Read more →

Mobius Solutions, Ltd Profile

Company Name

Mobius Solutions, Ltd

Company Website

//optimove.com

HQ Location

217 West 21st St., 2nd Floor, New York, New York 10011, US

Employees

101-250

Social

Financials

SERIES A