SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list." - Blaine Carter
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on SAP Customer Data Management Use Cases
How does SAP Customer Data Management facilitate Engagement Management?
How can SAP Customer Data Management enhance your Loyalty Management process?
Why is SAP Customer Data Management the best choice for Product Marketing?
What benefits does SAP Customer Data Management offer for Products & Pricelist Management?
29+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. Testimonial By Blaine Carter |
|
Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch |
|
We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Blaine Carter Chief Information Security Officer FranklinCovey |
Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. Testimonial By Blaine Carter |
|
Wolfgang Hiemisch Director of IT Innovation and Development Globus |
Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch |
|
Todd Thompson CIO dōTERRA |
We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson |
Case Studies
CASE STUDY Siemens Healthineers
CASE STUDY Coldplay
CASE STUDY Cirque du Soleil
CASE STUDY FC Bayern
CASE STUDY NHL (National Hockey League)
CASE STUDY Sharks Sports & Entertainment (SSE)
Video
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
MSITEK Powers Next-Gen Retail Innovation at S.Market by SAP and Compass with ... - EIN Presswire
MSITEK, a global SAP partner, has integrated AllGoVision's AI-based video analytics into S.Market, a micro-market co-developed by SAP and Compass Group. This collaboration enhances retail innovation with real-time surveillance and operational intelligence, creating a secure and data-driven shopping experience at SAP Labs India Innovation Park.
Kyndryl and Nova Intelligence Announce Strategic Collaboration to Accelerate SAP ...
Kyndryl and Nova Intelligence have formed a strategic collaboration to enhance SAP transformation services for clients. This partnership integrates Kyndryl's SAP modernization expertise with Nova Intelligence's AI solutions to expedite customer migrations to SAP Cloud ERP. The collaboration aims to modernize legacy systems, ensuring compliance with SAP Clean Core principles, and reduce transformation costs.
Every developer at SAP will be an AI developer: Sindhu Gangadharan - BusinessToday
SAP is transforming its workforce by ensuring every developer becomes an AI developer, as stated by Sindhu Gangadharan, SAP Labs India's SVP and MD. This initiative is part of SAP's strategy to embed AI across its products, including the S/4HANA Cloud platform. The company is also focusing on AI ethics and governance, with an AI Ethics Council established in 2018 and ongoing ethics training for employees.
SAP's Strategic Acquisition of SmartRecruiters: A Catalyst for HCM Dominance and AI ...
SAP has acquired SmartRecruiters to enhance its Human Capital Management (HCM) suite with AI-driven talent acquisition tools. This strategic move aims to close SAP's talent acquisition gap and position it strongly in the AI-driven HR market, projected to grow significantly. The integration of SmartRecruiters' SaaS model is expected to boost SAP's cloud revenue and provide a competitive edge against rivals like Workday and Oracle.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
How can SAP Customer Data Management optimize your Social Media Management Workflow?