SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosyste...m." - Balaji Ganesan
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on SAP Customer Data Management Use Cases
What benefits does SAP Customer Data Management offer for Engagement Management?
What makes SAP Customer Data Management ideal for Loyalty Management?
What solutions does SAP Customer Data Management provide for Product Marketing?
What solutions does SAP Customer Data Management provide for Products & Pricelist Management?
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
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SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
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Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
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We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Balaji Ganesan VP of Information Services Wacom |
SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
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Clement Pecheur IT E-Commerce Team Leader Carrefour |
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
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Todd Thompson CIO dōTERRA |
We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson |
Case Studies
CASE STUDY NHL (National Hockey League)
CASE STUDY Siemens Healthineers
CASE STUDY Cirque du Soleil
CASE STUDY FC Bayern
CASE STUDY Coldplay
CASE STUDY Sharks Sports & Entertainment (SSE)
Video
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
myTrack Connect for SAP S/4HANA by Management Controls Inc. Is Certified by SAP® for Clean Core with SAP S/4HANA Cloud
Management Controls Inc.'s myTrack Connect for SAP S/4HANA has received SAP certification for Clean Core with SAP S/4HANA Cloud. This certification ensures seamless integration of contractor data management into SAP environments, enhancing compliance and financial accuracy. The integration supports real-time decision-making and cost control, benefiting procurement, finance, and operations teams.
SAP and OpenAI Launch Sovereign OpenAI for Germany | SAP News Center
SAP and OpenAI have launched "OpenAI for Germany," a partnership aimed at integrating AI into Germany's public sector. Supported by SAP's Delos Cloud on Microsoft Azure, this initiative focuses on data sovereignty and regulatory compliance. It aims to enhance public sector efficiency and aligns with Germany's AI-driven economic goals.
SAP launches Sovereign Cloud in India to enable local data storage, boost AI development - The Indian Express
SAP has launched its Sovereign Cloud in India, enabling local data storage to support AI development and comply with India's National Information Security Policy & Guidelines. This initiative aims to help governments and regulated industries modernize infrastructure while maintaining data control. The offering includes a full-stack, open-source framework and deployment options, including a partnership with AWS.
UiPath Goes Live with SAP Cloud ERP Private
UiPath has successfully implemented SAP Cloud ERP Private as part of its digital transformation strategy, achieving high clean core scores. This move enhances UiPath's operational efficiency and agility by streamlining processes like billing and multi-GAAP reporting. The collaboration with SAP supports UiPath's automation-first vision, enabling scalable growth and innovation.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
What solutions does SAP Customer Data Management provide for Social Media Management?