SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology." - Max Muller
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
SAP Customer Data Management Customer wins, Customer success stories, Case studies
How does SAP Customer Data Management facilitate Engagement Management?
Why is SAP Customer Data Management the best choice for Loyalty Management?
What solutions does SAP Customer Data Management provide for Product Marketing?
What solutions does SAP Customer Data Management provide for Products & Pricelist Management?
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller |
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Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch |
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Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Max Muller CEO DAIMANI |
Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller |
|
Wolfgang Hiemisch Director of IT Innovation and Development Globus |
Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch |
|
Clement Pecheur IT E-Commerce Team Leader Carrefour |
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
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Read more →Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
Markus Hilken Appointed to Lead SAP Emarsys Hungary - Budapest Business Journal
Markus Hilken has been appointed to lead SAP Emarsys Hungary, indicating a strategic leadership change within SAP's regional operations.
StarCompliance Announces Integration with Concur Expense
StarCompliance has integrated its Expense Tracking Connector with SAP Concur Expense, now available in the SAP Concur App Center. This integration automates expense matching and discrepancy resolution, enhancing compliance workflows by reducing manual reviews and centralizing data management.
SAP joins forces with France's AI ecosystem to power Europe's sovereign digital future | INN
SAP has announced a collaboration with France's AI sector, including partnerships with Bleu, Capgemini, and Mistral AI, to develop AI-driven sovereign cloud solutions for Europe. This initiative aims to enhance Europe's digital sovereignty by integrating SAP's enterprise applications with local AI expertise, focusing on secure, scalable, and compliant technology solutions.
MiLi from Lexin Solutions Now Available on SAP Store
Lexin Solutions' MiLi SaaS platform is now available on the SAP Store, integrating with SAP S/4HANA via the SAP Business Technology Platform Integration Suite. MiLi offers real-time supply chain intelligence and inventory optimization for indirect materials, enhancing operational efficiency and data integrity. The platform is SAP-certified and provides modular, scalable solutions for asset-intensive sectors.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
What makes SAP Customer Data Management ideal for Social Media Management?