SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions." - Clement Pecheur
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on SAP Customer Data Management Use Cases
What benefits does SAP Customer Data Management offer for Engagement Management?
How can SAP Customer Data Management enhance your Loyalty Management process?
What makes SAP Customer Data Management ideal for Product Marketing?
How can SAP Customer Data Management optimize your Products & Pricelist Management Workflow?
29+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
|
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
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Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch |
|
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SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Clement Pecheur IT E-Commerce Team Leader Carrefour |
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
|
Wolfgang Hiemisch Director of IT Innovation and Development Globus |
Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch |
|
Balaji Ganesan VP of Information Services Wacom |
SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
Information Services
|
Information Services |
Case Study Insight Enterprises IncRead More |
|
Retail
|
Retail |
Case Study GlobusRead More |
Health, Wellness and Fitness
|
Health, Wellness and Fitness |
Case Study dōTERRARead More |
Video
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
DyFlex Solutions on track to move customers to SAP Cloud - ARNnet
DyFlex Solutions is progressing in transitioning its customers to SAP Cloud, indicating a focus on cloud computing services.
SAP Business Network, Promote Subscription Makes It Easier Than Ever for Suppliers to Shine
SAP has launched the SAP Business Network, promote subscription, to help suppliers enhance their visibility, attract new customers, and grow their business by verifying company details and building trust with buyers.
Viasat's Digital Transformation with SAP: Championing Innovation Under Ravi Namboori's Vision
Viasat is undergoing a digital transformation with SAP under the leadership of Ravi Namboori to modernize its operations and support global scalability, particularly after acquiring Inmarsat in 2023.
SAP SE Feeds
SAP Releases Integrated Report 2024 and Files Annual Report 2024 on Form 20-F with the ...
SAP has released its Integrated Report 2024 and filed its Annual Report 2024 on Form 20-F with the U.S. Securities and Exchange Commission.
SAP appoints Simon Davies as President of newly-formed APAC region | Mi3
SAP appoints Simon Davies as President of the newly-formed APAC region, responsible for strategy and operations across Asia Pacific, including markets like Australia, China, and India.
Sebastian Steinhaeuser Joins SAP Board - The Software Report
Sebastian Steinhaeuser has been appointed to SAP's Executive Board to lead the new Strategy & Operations division, focusing on strategy, internal operations, and collaboration with global marketing.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
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What benefits does SAP Customer Data Management offer for Social Media Management?