Simon CDP: Product updates, Customer stories, and Insights | 2026 Cuspera

Simon AI helped SeatGeek boost gross transaction value per contact by 70% for Tier 2 events. The audience marketing team faced challenges promoting thousands of smaller shows. Simon AI Agents automat...ed fan-event matching, using purchase history, browsing, and Spotify data. The system surfaced 7.1% of each market weekly as high-propensity fans. Three test markets ran continuous AI-driven targeting, improving relevance and speed.
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Simon Data helped Travel + Leisure Co. break down data silos and centralize customer data. The company used Simon CDP to enable real-time, 1:1 personalization across channels. They achieved $350K in ...incremental revenue per year, doubled productivity, and cut technology costs by 30%. Marketers now build segments and orchestrate journeys automatically. Personalized content now drives higher revenue and engagement.
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Simon CDP helped BARK centralize customer data and build detailed customer profiles. BARK used Simon to automate and personalize marketing, saving over 2.5 hours per email. The team launched the Add-...to-Box program, driving $40 million in revenue. Email and SMS now drive 20% of BARK's revenue. Simon made customer segmentation and campaign activation faster and easier.
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Simon Data helped ASOS unify customer data and create a single customer view. ASOS used Simon Data to deliver integrated, cross-channel marketing and improve 1:1 personalization. The platform enabled... real-time push notifications and personalized emails for abandoned browsing. ASOS updated 50 million customer profiles daily and used 80,000 products for recommendations. ASOS generated $77.5 million in incremental revenue with Simon Data.
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Simon CDP helped Canary, a smart home camera company, overcome data limitations from their previous platform. Canary unified their customer data and set up automated, personalized campaigns. They bui...lt a prospecting funnel that targeted 2,000 warm leads in four months. With Simon, Canary achieved a 5.3% winback conversion rate using a lean marketing team. The platform enabled a 360-degree customer view and stronger engagement.
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Simon CDP and Journeys helped Canary achieve a 5.3% winback conversion rate. Canary switched from MailChimp to Simon to overcome data access issues and enable automated, personalized campaigns. With ...Simon, Canary unified customer data and launched targeted onboarding and winback journeys. The team messaged 2,000 warm leads in four months. Canary improved engagement and drove new subscriptions with a lean marketing team.
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